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Chapter 87 See how seniors ride the waves!

Attack comments such as:

The big British circle has added a big V. It has a million fans. It reposted and commented: "It's just the grilled fish on paper I ate last weekend, and I've been in line for an hour. Now you tell me that I'm eating rat soup? I'll wipe it, wipe it!"

Netizen Lei Ting was furious: "Fish is expensive, food is expensive. What is the use of service alone? Hygiene is not guaranteed~"

Netizens made great efforts to make a miracle, right: "What do you look like, don't you know a little bit of a b-minded person? Find a bunch of water troops to wash it off? Can you read the comments above? Brother Xiong grilled fish!"

Netizen Hua Chui Yirenmeng: "That dishwasher is so disgusting. It is recommended to choose customers to go to the kitchen regularly to supervise them from the perspective of diners..."

Netizens are funny and have no watermarks: "I'll go... Brother Xiong's paper grilled fish, that's an idol of a big crocodile in the grilled fish world! The reporter was undercover for several months, it was not easy. I'm more curious. Is it safe to come out?"

The netizen's I love is loving him. "I still feel disgusted when I think about it!"

...

Attack in.

It is also accompanied by some netizens' forgiveness.

"There are so many stores of grilled fish on paper, and each one should be the same manager or something. I really don't believe that there are no rats and cockroaches in the catering industry. I really don't believe that I am a catering person. This happened. Brother Xiong admitted the grilled fish on paper, and there was no reason. This shows that Brother Xiong's grilled fish on paper is still very good. You can't deny the entire department because one or two stores. I hope that their hygiene can strictly demand themselves. I will still eat Brother Xiong's grilled fish on paper."

"To put it more realistic, the kitchens of Chinese restaurants are very dirty. Brother Xiong is already very conscientious and admits his mistake."

Some people even said: "Your kitchen is not necessarily cleaner than grilled fish on paper with Brother Xiong."

Obviously!

The attacks on the grilled fish on Xiong Ge's paper are still continuous, but public opinion has shown a turning point and has differentiated into two factions.

Xi Ming looked at the current situation as "Dong Mingzhu issued an announcement to apologize in a timely manner, which made public opinion turn, no longer just attacking Xiong Ge’s grilled fish on paper, this is a good start."

This means that the first step in Dong Mingzhu's public relations is to satisfy Xi Ming.

You can tell by seeing the comments contained in the attacks.

In the morning, the official website of Xiong Ge’s grilled fish on paper was completely invaded. In just four hours, Xiong Ge’s grilled fish on paper began to show signs of a counterattack.

But this is not enough, and you still need to continue to counterattack before you can reverse. Xi Ming thought that Dong Mingzhu must have a combo later.

Only by making one move and taking one after another can the overall situation be completely completed, and now it is at most a local counterattack.

So Xi Ming was very curious about Dong Mingzhu's move next.

"Mr. Dong's first move is to divide the public. Are you going to buy the big V and the navy next? Will you completely cover up this past public opinion crisis?" Xi asked in confusion.

This is.

In the fourth hour of the public opinion crisis of grilling fish on Brother Xiong's paper, Xi Ming contacted Dong Mingzhu again. This time he was paying close attention to this matter. Although he knew the direction of handling this public relations crisis, he did not have practical operational skills. This time, he was ready to learn from Dong Mingzhu to see how his predecessors could lead the rampant.

Dong Mingzhu smiled at the other end of the video and looked at Xi Ming. This little boss was managing the company again, not like in the past two years. She knew that the boss had gone to further study and learned theoretical knowledge, but the boss was still too young and had to learn the things in the book, but the actual operation was different from the books. As a subordinate, she is now an elderly subordinate, and she is also willing to teach her experience and things in the business world.

At the beginning of this year, she thought that she was already in her sixties, and no matter how good a man is, she is still old. She hopes that when she is seventy, she feels it is time to retire and spend a thousand years of support. She wants to impart her business experience to people she trusts. The young boss seems to be a good seedling.

Therefore, in Dong Mingzhu's eyes, Xi Ming is both a small boss and an apprentice.

"Mr. Xi, the navy you mentioned cannot operate now, it's not the time yet!"

"Isn't it time? Isn't it just a waste of time?"

"Yes, Mr. Xi, it's not the time yet."

"Now we are busy brainwashing the public, which is an extremely dishonest attitude. Moreover, even the perfect crisis public relations are all "face" issues, while the urgent problem is the "inside" issues. This will be keenly pointed out by some subsequent media, and we cannot let them seize the handle."

Xi Ming said: "Mr. Dong can say it in more detail."

"Okay, you must know that crisis and public relations, facts and public opinion are actually issues of the root and the end. Only by properly handling the physical problems exposed by the crisis and achieving the unity of "face" and "inside" can the public be truly convinced."

"So what you need to do next is to solve the "inside" problem, and finally do the step you just mentioned to solve the "face" problem."

Dong Mingzhu nodded.

Children can teach them.

Although the boss is a little younger, he is able to dare to take risks and do things. Although some aspects are very lacking, he is actually very talented in business. He is far inferior to his age. Indeed, she was 35 or 6 years old. She took that step after her husband passed away. She went south and struggled in the business world for more than 30 years, but the boss has built such a large business empire in just a few years.

"Yes, Mr. Xi, it is crucial to solve our inner world next. Why do I think so? Because at this time we hire a navy army and a big V, it is absolutely abnormal from a professional perspective! If it is really a sound of praise, isn't this public opinion likes to eat rat shit? Obviously, we can't be anxious, this will only backfire. We, Brother Xiong, must really correct the grilled fish on paper, and cannot just publish these painless and sensational statements. We must make a "propaganda" image that is in line with our leader in the grilled fish industry and responsible enterprises!"

"So what we have to do now is to unify our 'inside' and 'face' again, we need to adjust the rhythm and close the reins."

"Okay! Mr. Dong, please let it go. I will learn it with you this time!"

at this time.

Some professionals saw that Xiong Ge’s grilled fish on paper turned around just because of a statement, and were very worried about the entire catering industry.

The industry problem is just that public relations cannot do. First of all, public relations is not omnipotent. Public relations has only become a skill to cover the public's eyes for a while and divert the essence of the problem. How beautiful the water sleeves of crisis public relations are, they will eventually be implemented on the diner's table, such as the pot of grilled fish that is now gurgling with steam.

In terms of food hygiene and safety, Chinese people have been hurt by the unreasonable public relations of many companies, and have also been exhausted by the delayed responses of some administrative departments. Is it necessary to continue to be "routine" and hurt by the "brilliant" public relations of Xiong Ge's "brilliant" grilled fish on paper again?

This is the misfortune of the catering industry, and this is the misfortune of the Chinese people!

Beautiful public relations cannot change the hard reality, and food safety issues are destined to have a long way to go.

Seeing those public who were forgiven for the apology of grilled fish on paper, the crisis was just exposed and they were eager to like Xiong Ge’s public relations. Is this someone hiding a ill-hearted intention and trying to transfer it to the public’s attention. These people have begun to investigate whether Xiong Ge’s grilled fish on paper hired a navy army to flood the screen as soon as possible, causing signs of public opinion reversal.

They began to dig deeper...

But after searching for a while, I couldn't find any evidence in those aspects.

If Xi Ming thought about hiring a navy army to pour out the screen, it would be terrifying to explode the screen at this moment.

After those professionals found no signs of a naval army, they were not at risk.

They could only stop the battle. The other party made a move, and they could not catch the problem for the time being.

At this time, after the incident of grilling fish on Brother Xiong's paper was exposed, the first statement was issued three hours later, and then another statement was issued in two hours.
Chapter completed!
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