"Mr. Sun, something happened!"

"Mr. Zuo, that's amazing!"

When Sun Xuexue and Zuo Turin received the notice from their subordinates, they were also panicked. When they encountered such a thing in catering, the brand was basically over. How could they not panic?

"The mouse that ran over there, the reporter was so angry that he lurked into the store at two or three o'clock in the middle of the night."

"Although the store has destroyed rats, the rats have been destroyed and come again."

"A piece of rat shit ruined a pot of porridge."

"Is it? Could it be..."

"My brother Xiong who has put in four or five years of hard work, has the career they earned with their youth failed like this?"

"Will Brother Xiong's grilled fish sink and disappear because of this crisis... Although they work, they all have shares! Brother Xiong's grilled fish on paper is poured, and those shares are worthless!"

The hygiene in the catering industry is like the news of cheating in the entertainment industry. If it is bad, it will be bad for thousands of years and you can't get up again.

"what to do?"

"what to do?"

"Sister Sun, Mr. Sun, what should I do?"

"Sister Zuo, Mr. Zuo, what should I do?"

"We have no clue now."

Ximing's mind was also buzzing at Xiongge's paper grilled fish restaurant in Huli District, Xia City.

The loli actually made such a big mess for herself, and she really wanted to kill her paper grilled fish company.

I haven't offended her there, yaya!

In the presidential class, he knew that he must think of a solution quickly, because now is the new media era, and information is spreading fissionally. The sooner the involved unit intervenes in the crisis, the more he can grasp the right to speak. Therefore, in terms of the time requirements for public opinion handling, there is a saying that the golden six hours and the golden twelve hours. On the premise of full preparation, the response time is minimized and the quickest connection with the public opinion field can achieve better response results."

"He knows the truth, but how to respond to this public relations crisis? It has become a hot search and a headline news. It has been exposed that countless people have seen it."

"Damn it!"

Yanjiao headquarters.

Sun Xuexue and Zuo Turin both felt that this public relations incident was very important and may determine the life and death of the group's catering brands. They have no particularly good methods now.

So the two of them rushed to the vice president's office together.

They want to discuss the matter with Dong Mingzhu and Vice President Dong.

Every minute of time passes, thousands of people read this news.

And the fact is the case. The hygiene problem of grilled fish on paper is spreading to China with overwhelming momentum.

It's only two hours since the news was released.

"Vice President Dong."

Sun Xuexue and Zuo Tulin didn't even knock on the door and broke into Dong Mingzhu's office.

The two shouted in unison.

Seeing the two general managers of the group's catering industry come so flustered, Dong Mingzhu frowned.

On weekdays, these two subordinates are trained very calmly by her. What's wrong?

You should know that these two general managers who run catering used to think that they were not qualified, but these two people were good at learning and their passion for career infected her. Because they were like themselves back then, she gave them a lot of management experience. They have now made Brother Xiong’s grilled fish on paper a giant in the catering industry and become a benchmark in the grilled fish industry. Why are they so panicked today? What’s wrong?

Sun Xuexue said anxiously, "President Dong, Brother Xiong's grilled fish on paper is experiencing an unprecedented public opinion crisis. A reporter was undercover in our store and said that our mice crawled into the food cabinet and used colanders to dig the sewer. Now, on the news, the Internet has shown a screen-splashing mode on us."

Dong Mingzhu stood up suddenly with a "brush".

"Manager Sun, tell me slowly, what is the specific situation?"

"There was a reporter undercover in our two stores of Xiong Ge's paper grilled fish on paper. He posted pictures in the article to report the harsh sanitation environment of our two stores. The main content is that mice are jumping around on the kitchen floor, and then the cleaning dustpans and tableware are shuffled in the same pool. The kitchen staff used a hot pot colander to dig the sewer... The hot topics related to our Xiong Ge's paper grilled fish on paper are constantly rising on major platforms. The brands we have established in the grilled fish in the past few years have now become the target of public criticism. We..."

...

Summer city.

Two and a half hours passed.

Ximing still didn't think of a solution.

But he knew that this time, we must maintain a sincere, serious and responsible attitude to rebuild the company's credibility.

However, the management of the back kitchen is a negligence in store management.

This must be clearly recognized.

Since he became the store manager these days, he has learned that Brother Xiong’s paper grilled fish catering has always emphasized the front desk and serves customers in a meticulous manner. If the customer is wearing glasses while dining, the service staff will hand you a glasses cloth just right. The kitchen door incident was exposed, and Xi Ming understood that his company has not used the energy and enthusiasm for the front desk, and every detail, it is also used in more important backends.

Why is this happening? Perhaps the front desk is a performance area where customers can see it and the whole world can see it. The backend is less attention, so the backend is relatively different. This kind of front desk, backend, and many companies and people are now the same, superficially, false, short-sighted, and utilitarian.

The kitchen is a mistake, this is a two-faced brand.

My company is really wrong this time.

However, in order to protect the company.

Can we shirk responsibility like many companies, punish those two stores heavily, or put the blame on individual employees to find scapegoats, it is their fault rather than the entire brand to pay for them, and buy many marketing official accounts, water army conducts public relations by confusing right and wrong, throwing dirty water from competitors, and other means of confusing right and wrong?!

Ximing felt that if he did that, he would be sorry for his conscience. He rose from the slightest part and was very angry that behavior, he did that. Can this fierce public opinion crisis really stop it?

Because of the food safety crisis, the primary problem is to seek solutions rather than a discourse counterattack. Successful public relations can naturally temporarily relieve public anger and anxiety, and even temporarily resist it, blocking the tide of bad reviews and insults. But the fundamental thing is how to do it, so that the grilled fish shops can truly fulfill their responsibilities and ethics, pay attention to food safety, and let the grilled fish vermicelli on paper all over the country eat safely.

"But how to crack it, what should I do?"

At Yanjiao headquarters, Dong Mingzhu stood up and didn't say anything after hearing it. Sun Xuexue and Zuo Tuling didn't dare to speak at this time, for fear of interrupting President Dong's thinking.
Chapter completed!