But looking at it from a deeper perspective, it is not that simple.

The most important thing for the great leap that human society experiences every time is not material catalysis, or even technical catalysis, but essentially the iteration of thinking tools.

Jenny spinning machine went from a new technology to changing the textile industry, and later defined as the beginning of the industrial revolution, which influenced the economic structure of the East and the West, and the Internet.

In the 14th century, with the development of factory handicrafts and commodity economy, the "people-centered" Renaissance thought emerged in Italian cities, and then expanded to Western European countries, and became popular in Europe in the 16th century. It advocated the spirit of humanism, affirmed the value and dignity of people, advocated the purpose of life to pursue happiness in real life, advocated the ***, opposed theological thoughts of ignorance and superstitiousness, and believed that people were the creators and masters of real life.

The Renaissance movement brought a period of scientific and artistic revolution, opened the prelude to modern European history, and was considered to be the dividing between the Middle Ages and the modern times. Marxist historians believed it was the dividing between the feudal era and the capitalist era.

This Internet revolution and the Internet thinking behind it were triggered by the thinking of people like "product managers".

The most typical product manager is Jobs, the founder of Apple.

He did not have a truly great material invention, nor was he original in his personal computer or smartphone. His greatness lies in defining the role of "product manager" and applying "Internet thinking" to the extreme.

Today, this thinking is no longer limited to the Internet. Like the "Renaissance" in human history, this thinking is gradually spreading and has begun to have far-reaching impacts on the entire era.

Not only product managers or programmers, all traditional businesses will be affected by this wave of Internet thinking, reshaping and even subverting. This valuable ideological wealth will benefit all industries that are well-known to mankind.

Today's era is in the "post-industrial era" of the third industrial revolution, which means that the industrial era is transitioning to the Internet era.

The standard thinking mode in the industrial era is: large-scale production, large-scale sales and large-scale dissemination. These three "big" can be called the "triune" of enterprise operations in the industrial era. What is scarce in the industrial era is resources and products, and resources and production capacity are regarded as the competitiveness of enterprises. However, in the Internet era, these three foundations have been deconstructed.

Business thinking in the Internet era is a kind of democratized thinking.

Consumers have become producers and disseminators of media information and content at the same time. By bribing media one-way broadcasting, the model of creating popular commodities inducing consumption behavior is no longer established. The power of producers and consumers has changed, and the era of consumer sovereignty has truly arrived.

Ximing began to prepare for the paper.

In the era of large Internet, the Internet naturally has mobile attributes. Moreover, this "large Internet" network is a new operating platform for all industries, enterprises and organizations in the future. This network is becoming a new operating system for future business and triggering a new business revolution.

The development of the Internet makes interaction more efficient. The essence of the development process of the Internet is to make interaction more efficient, including interaction between people and human-computer interaction.

The Internet has developed through three eras, the portal era.

The typical feature is information display, which is basically a one-way interaction.

From 1997, China's Internet officially entered the business era, to 2002, representative products include portals such as Sina, Sohu, and NetEase.

,Search/social age.

The typical feature is ugc (user-produced content), which realizes two-way interaction between people.

Fang Xingdong created the blog China, opening up the era of user-generated content, typical products such as Sina Weibo, Renren, etc.

, the era of great Internet.

The typical feature is many-to-many interaction, which not only includes people, but also human-computer interaction and multiple terminal interactions.

The beginning of the mobile Internet represented by smartphones will prevail in the real Internet of Things era.

At the beginning, it was just the early stage of the era of large-scale Internet connection. The real 3.0 era must be an era of intelligent life based on the Internet of Things, big data and cloud computing. It realized the state of "every individual is connected to the Internet at all times, each one takes the needs, and real-time interaction". It is also an era of new business civilization guided by the "people-oriented" Internet thinking.

Many people will find that the Internet brings many surprises to people, such as successful Baidu, Xiaomi, Tencent, and Alibaba, but more companies are confused.

At a loss.

Eliminated.

Because they did not change with the trend of the Internet.

The Internet is becoming one of the real infrastructures of modern society, just like electricity and roads. The Internet is not just a tool that can be used to improve efficiency, it is the infrastructure for building future production and lifestyles. More importantly, Internet thinking should become the starting point for all our business thinking.

Nowadays, enterprises need to be Internet-oriented, and every enterprise must have Internet thinking. In the future, there is no way to compete in society without thinking about problems without Internet methods.

The Internet has changed from a tool to a thinking, a culture, and a state of work and life.

After finding a large amount of paper materials, Ximing began to explain himself what Internet thinking is and how to use Internet thinking to make his company bigger and stronger.
Chapter completed!