Summer city.

Xi Ming, although Lion Zhang has been disturbed for a while these days.

But I still haven't relaxed my further study in the emba presidential class.

During this period, he went to Ronggu Villa in Gulangyu and took a look again, which already belonged to him.

He also went to the farm he expanded last time again. Xi Ming admired him very much for the new generation of farmers' farm owners of 1980s.

Every industry has produced top scorers, Xi Ming thinks that Zhang Qiang is the top scorer in modern rural areas.

Revitalize the tourism economy of my hometown and drive the people to make a fortune.

In Ximing's eyes, that dark young man was just an eagle that could spread his wings and soar, and he was also a tiger about to go down the mountain. He had the momentum that could look down on everything in the world.

He asked him to learn about the current situation of the farm, and he wondered if he could invest in this industry.

To understand a farm, you must first know what a farm is. A farm is a kind of entertainment park and a good place to make money. There are many entertainment activities, natural scenery and delicious farm meals, which make many tourists linger. In the northeast, there are also Errenzhuan in the farm.

Modern farms are still well developed in those developed countries in Europe and the United States.

In the early 1960s, Spain, a tourist country at that time, renovated the rural castles into hotels to stay in passing guests. This kind of hotel is called the "Palledo State-owned Inn".

At the same time, the large farms and manors were planned and built, and hiking, horse riding, gliding, mountaineering, rafting, and participating in agricultural activities were created, thus creating a precedent for rural tourism in the world.

Later, rural tourism was advocated and developed greatly in the United States, France, Poland, Japan and other countries. In 1996, the total income of rural inns in the United States was US$4 billion. In 1997, 18 million people in the United States went to the countryside and farm for vacation. There were 1,500 tourist farms in the eastern United States alone, and in the west there were a large number of ranches dedicated to tourism.

At present, more than 16,000 farmers in France have established family hotels and launched farm tourism. 33% of tourists across the country choose rural vacations. Rural tourism receives 2 million tourists every year, which can bring farmers 70 billion francs of income, equivalent to 1/4 of the national tourism revenue. In European and American countries, rural tourism has already had a considerable scale and has embarked on the track of standardized development, showing strong vitality and huge development potential.

Due to its special national conditions, China started late and is still in its early stages.

At present, rural tourism development in various parts of my country is developing in a comprehensive direction that integrates sightseeing, inspection, learning, participation, health, leisure, vacation and entertainment. Among them, the rural tourism project with the highest participation rate and retourism rate in China is: folk tourism with the content of "living in a farmhouse, eating farm meals, doing farm work, and enjoying farm stays"; farm picking tourism with the main content of harvesting various agricultural products; rural festival tourism with the content of traditional folk festival activities.

It can be said that farm tourism is a form of rural tourism. It is an emerging tourism project generated by the combination of traditional agriculture and tourism.

Chinese farms are all self-employed, with a small scale and no brand.

In April 2017, the German Centennial Paradise brand established its first flagship manor in China and settled in Hangzhou.

The foreign farm economic model has started a model of invading the Chinese market.

The farm market is a parent-child market, expansion market, tourism market, this big cake, the group of wolves of foreigners have arrived.

The German Centennial Paradise brand is a family industry in Karls, Germany. In the early days they were a strawberry farm, and later gradually developed into a pastoral theme park covering farmers' markets, regional food and rural attractions. It achieved a perfect combination from primary to tertiary industries and is the originator of German leisure agriculture.

Foreign capital now says that China is the "hot land" of the venture capital industry, and few people in China are willing to throw money into agriculture. However, the huge market potential of Chinese rural tourism is arousing the interest of large agricultural groups abroad, and the German Centennial Paradise is an example.

Therefore, Zhang Qiang said that when operating a farm, you must not operate it with the standards of the back garden, and good steel should be used on the blade.

Xi Ming hopes in his heart that Zhang Qiang can build a farm with Chinese characteristics.

During the conversation between Farm and Zhang Qiang, Xi Ming also learned that domestic family farms are now emerging industry projects that the state focuses on encouraging and supporting.

Zhang Qiang said firmly: Ecological farms will become a hot topic for people to invest and start businesses in recent years.

Ximing also deeply feels the same. In recent years, China's urbanization has accelerated, and people in cities are passionate about eating farm meals, living in farm houses, seeing farm scenery, and doing farm work. This is a huge trend for more and more urban residents.

Therefore, in the future, ecological farms and leisure agriculture will also enter a blowout era.

However, from Zhang Qiang's story, Xi Ming learned a current situation, that is, many family farms seek scale, large investment, but low efficiency, so many farm owners give up halfway, even causing economic losses.

In response to the common problems existing in family farms and having many years of experience in farm management, he has made some achievements and explained to Ximing a manor with an ecological cycle model.

He believes:

First of all, there must be industrial support, namely ecological farms, family farms are not just about eating and playing cards. This is the characteristic of more than 95% of ecological farms now. Therefore, in winter and spring, business is almost closed and difficult to operate in a long time. Zhang Qiang believes that the solution is to have its own industrial operations, such as deep breeding processing, planting and greening, and business has its own products for many years to sell for many years. This is the best model at present.

The second is that the products you operate must have their own characteristics, such as breeding wild animals that can be cultivated, and the catering is characterized by game, fresh and self-produced.

The third is to form an ecological cycle between product projects and efficient energy saving. It can not only achieve the best results in quality and quantity, but also generate the best economic and ecological benefits. At the same time, it extends the industrial chain and increases other income channels through ecological agriculture.

The fourth is to use ecological farm breeding, planting, specialty catering, rural tourism, and deep processing models to apply for government support funds and obtain national support funds.

The model described by Zhang Qiang is very clear, but it is said to be the best business model for ecological farm management in China, solving a series of problems in product characteristics, quality, quantity, sales, investment efficiency and sustainable development.

Then, under the leadership of Zhang Qiang, Xi Ming visited many characteristic family farms in Xia City. These places were indeed crowded with traffic and very popular.

The focus is on Zhaobao Ecological Farm Co., Ltd., the largest farm company in southern Fujian.

The founder of this company is the Lan brothers. In response to people's special purpose of eating mountain delicacies and wild game, they started their business from 2,000 yuan to 10 mountain eggs. After many years of hard work, they have developed into a group-type modern ecological agriculture that has ten branches, two large branches, three cooperative enterprises and provides technical services to 160 farms across the country, integrating special breeding and famous planting, deep processing of products, catering game, rural ecological tourism, and leisure and vacation.

The main business currently includes various wildlife breeding, such as pheasants, guizhou chickens, peacocks, wild boars, etc., providing farm technical services, greening seedlings and projects.

Zhang Qiang said that this company is the goal he will surpass in the next two years!

Xi Ming was a human being in his two lives, and he was quite accurate in judging people. The reason why he looked for Zhang Qiang was that he saw Zhang Qiang's ambition and ability!

The two hit it off, Ximing invested in the shares, Angel Investment...

If the farm brand can reach that point in the future, it depends on whether Zhang Qiang is a mule or a horse. If it invests tens of millions of dollars, Ximing is a seed investment. If it cannot sprout, then it should be considered as paying tuition for farmers in this new era.

Five years later, Xi Mingzhen did not expect that Zhang Qiang would actually develop the farm into a chain brand and become the first farm stock listed in Hong Kong.

That's a story later.
Chapter completed!