Friday.

During the days of Xia University Business School, Xi Ming's thinking was following his seniors, students, experts, professors, and teachers every day, and his pattern seemed to be opened up.

Corporate Strategy Class.

The professor said.

At present, small and medium-sized enterprises that are growing often have a common feature. That is, the company's specific business is always patted by a boss on his forehead and does it whenever he wants.

In the process, I never considered whether the projects I made were in line with the actual operation and income of my company in the future short-term and long-term. Even some people thought they were so-called "entrepreneurs" and kept saying to everyone that their company would reach the level of a listed company within three to five years, and their company would hold more than one billion, tens of billions, or even hundreds of billions of capital and assets. In the future, they would also have to make large-scale acquisitions of listed companies, etc.

I feel that these extremely fantasy "entrepreneurs" spend all day sleeping in wonderland.

When I finally returned to reality, it was like waking up from a beautiful dream and falling to the bottom of the valley. Everything around me was already full of holes and could not be restored. If you try your best to remedy it, it would actually be useless.

This company will face demise, and "fantasy entrepreneurs" will also become "real beggars", from calmness and self-loving to "sorrowfulness".

We might as well think calmly, why are there many companies like this ending? This is the thought I left for you today. Let’s talk about it next time, and the class will be over. We will all prepare to participate in the dialogue with Mr. Xu Jiayin of Evergrande. The professor said.

After the BRICS meeting, Mr. Xu Jiayin was very interested in investment in Xia City. Evergrande began to have contact with Xia City Business School and was preparing to cooperate.

Who is Xu's family seal?

Xu Jiayin is very popular these days.

On September 18, Forbes data showed that Xu Jiayin ranked as the richest man in China with a net worth of US$39.1 billion, surpassing the three old acquaintances on the list, Ma Huateng, Jack Ma and Wang Jianlin.

The strong performance of Evergrande is the main reason for Xu Jiayin's soaring value. In the Evergrande's semi-annual report released at the end of August, Evergrande's net profit increased by more than triple, the net debt ratio was halved, and the stock price rose by more than 4 times!

Why did it rise so much?

When humans think, God laughs. When the stock price fluctuates, the rich will change their seats!

Now the big guys in the world are all performing the drama of "the emperor takes turns to do it".

However, Xu Jiayin's new richest man was only sat for a long time and had not yet been warmed up. After a few hours, the stock price fluctuated and Ma Huateng returned to the top of the Chinese rich list. Even Jack Ma surpassed the past, and Xu Jiayin fell back to third place again.

Then, as the US stock market opened in the evening of Yanjing time, Alibaba's stock price rose, and Jack Ma surpassed Ma Huateng and became China's richest man again.

Since then, the throne of the richest man in China has changed three times in one day.

I especially remember that a month ago, Ma Huateng's personal wealth was US$36.2 billion, surpassing Jack Ma's US$35.6 billion, and he became China's richest man. Not long after, he had a round of repetition.

A few months ago, Wang Jianlin was on the throne of the richest man in China. From Wang Jianlin to Jack Ma and Ma Huateng, the outside world said that this is a list of iron-clad Chinese richest man.

The rumor became popular directly.

Wang Jianlin sat, Wang Jianlin sat, Wang Jianlin sat, and Wang Jianlin sat after he sat Jack Ma;

Jack Ma sat, Jack Ma sat, Jack Ma sat, Jack Ma sat after Ma Huateng sat;

Ma Huateng sat, Ma Huateng sat, Ma Huateng sat after Ma Huateng sat;

Xu Jiayin sat, Xu Jiayin sat, Xu Jiayin sat, Xu Jiayin sat after sitting Ma Huateng sat...

Auditorium.

Hundreds of MBA students from the Xiamen gathered.

President Xia University, President Xia University Business School, and government leaders accompanied Xu Jiayin to the rostrum.

Zhang Zheng of Xiada Business School opened his remarks and said, "Not only is it difficult to make up for the "down payment" for buying a house, but even the "richest man" is not easy to be. Mr. Xu's journey to becoming the richest man this year is quite bumpy. The news that he is worth more than Jack Ma and is ranked as richest man before it spreads, and the news broke out again. He only sat in the position of the richest man for half a day and returned it to Jack Ma. This cycle is repeated, it is difficult to be the richest man in 2017. Mr. Xu has the most say. Mr. Xu, please say something.

"I feel so tired."

The whole auditorium burst into laughter.

"MBA students from Xia University, please give me a formal greeting. Good afternoon. I received an invitation from President Xia University and President Xia University Business School. I am honored to attend today's speech. In the future, Evergrande will enter Xia University, the most beautiful coastal city in China. We will rely on everyone here. We are late in Xia City. The construction of today is very good, but I believe that the future will be better!"

"Paipa!" Applause was everywhere.

"Xiashi University invites me to come, so I will tell my story about Xu Jiayin. I am the son of a farmer. When I was a child, I lived in a broken house and built a quilt full of patches. The most profound scene in my memory is: the steamed buns and sweet potato cakes I brought to school became moldy and hairy after three days. But I still couldn't bear to throw them away, wash off the moldy spot and continue eating it.

When I was eight months old, I lost my mother, and later worked as a tractor driver, and then went to Wugang for ten years as a steel worker. Before I was 36 years old, my life in Xu Jiayin had no intersection with real estate.

When I went to Shenzhen Stock Exchange, my Xu Jiayin couldn't afford to rent a house, so I could only live in the corridor of a friend's house for a few months, and then moved to a small kitchen in the company that I didn't need.

In 1996, I helped my boss establish a real estate company and made a profit of 100 million yuan, but the boss only gave me a salary of 3,000 yuan. I was so angry.

In 1996, Evergrande was established in a private house. At the beginning of Evergrande, it was also facing the difficulty of starting the project with no one, no money, no project. At that time, I was very brave. At the beginning, I had no money to buy land, so I played the trick of making money by making money by making money, convinced the "landlords" to agree to let me buy land in installments, borrow this installment promise, and then borrowed from the bank, which solved the problem of funds.

In 1997, the financial crisis swept across Asia, and Hong Kong real estate collapsed. Real estate companies in the Guangzhou real estate market were also frightened and unable to let go. I thought it was because I dared to take risks and fight against this opportunity. With the strategy of "small area, low price, low cost", that is, taking the path of small profits and fast sales, not only quickly completed the capital recovery, but also jumped up and promoted to the top ten real estate industry in Guangzhou, thus establishing Evergrande's position in the industry!

In 2006, I set my own future goals: China is the number one and the world is the number one!

In 2009, Evergrande was successfully listed on the Hong Kong Stock Exchange!

In 2016, Evergrande Group's total sales in real estate business reached more than 370 billion yuan, an increase of 220 times compared with 1.7 billion yuan in 2006. So we entered the top 500 in the world and became the world's number one real estate company!

Now Evergrande has entered a era of diversified operations. Evergrande absolutely controls as many as 10 listed companies, involving real estate, finance, sports, the Internet, culture, health and other fields.

Some people say I am very awesome, and I think I just turned all the bulls I have ever blown into reality.

...

In this forum for the summer dialogue between Xu Jiayin, Xi Ming saw a young farmer who was studying in the extreme poverty and hiding in the steel mill, honing in the Shenzhen market, rising in the Guangxi market, making a splash in Hong Kong, and reaching the top.

He saw that a capable person was changeable and a mediocre person was afraid of change. The reason why many people could not achieve success in their lives was perhaps because they were afraid of change and did not dare to try.

Xu Jiayin dared to try, so he succeeded.

Ximing constantly understands and absorbs the spirit and experience of these successful people, strengthens his inner world, and he is constantly nirking.
Chapter completed!