While Ximing was having lunch, a call made him feel that the meat in his mouth was about to be snatched away!

His position as the boss of his shared bicycle was kicked off!!

...

In a short period of time, the reason why shared bicycles in the Republic can rise rapidly is because of the strong capital behind it.

2017 is destined to be the first year of shared bicycles. Ximing knew that it was being applauded by flowers, criticism, and money-spending, and moved from China's first-tier cities to third-tier cities, and traveled across the ocean and abroad. With more and more colors on the roadside and mountains of used bicycles on the road, it has been an investment of more than 10 billion yuan in half a year. Behind the small bicycles are the battle between famous capital institutions such as Alibaba, Tencent, Temasek, and Sequoia Capital.

The shared bicycle war continues to burn. With the support of Alibaba and Tencent’s huge funds, of and Xiongbai are like two mountains standing firmly. Other bicycles can only tremble...

Ximing proposed a strategic development goal for shared bicycles at Xiongming Group at the beginning of the year, which is to be the first-class brand.

But at noon today, Xiongbai was surpassed by Peking University imitator Dai Weiwei!

Just at noon today, Dai Weiwei received a single financing in the highest shared field of RMB 3.1 billion!

The financing was led by DST, followed by Didi, CITIC Industrial Fund, Jingwei China, Coatue, Atomico, Xinhualian Group and other well-known domestic and foreign institutions.

In this round of financing, ofo created the highest single financing record in the shared bicycle industry, and also became the industry's highest valuation unicorn company.

Xiong Jue was overwhelmed by ofo in one day!

Dong Mingzhu and Hu Yiwei held an emergency bicycle sharing meeting. Before Ximing's rice was finished, they rushed to Xiongming Building immediately.

Shared bicycles are now the best-developed company in Ximing and the most proud company he is. They have brought him great honor and made him a leap from hell to heaven!

He has been staring at the latecomer of, of which they have accelerated their expansion with the support of the giant Boss Ma, forcing him to learn that Ximing, the pioneer, is walking on thin ice.

Those who participated in this emergency meeting were all middle and senior employees of shared bicycles.

Xiongming Building.

In the huge conference room.

The needle can be heard.

Ximing looked at Xiongbai's middle and senior management, and broke the suffocating tranquility and said, "We are the pioneers of shared bicycles, but no matter in all walks of life, it is not easy to be the first. Our competitors are ready to be aimed at us. This requires everyone sitting there to make a lot of effort, do every day and everything well, not only to lead in hardware, but also to lead in thought and unity. This time, it was surpassed by others. This is not the reason for our company. This is the capital market. We firmly believe that our company will do its best."

...

After Xi Ming gave a speech, he handed over the right to speak to Hu Yiwei. Xiongbai shared bicycles have achieved the current achievements and the rapid development of Xiongbai. Hu Yiwei made an indelible contribution to all of this. Although he was surpassed by of shared bicycles this time, it still has the flaws but the merits.

Of surpassing Xiongbai within one day, the speed of taking off surprised the entire industry!

Now 0f has launched more than 2.5 million bicycles, covering 43 cities in China. It has raised 3.1 billion yuan to digest the market, ofo has issued an invitation to the whole society to the city sharing plan, and welcomes bicycle brands and manufacturers around the world to connect the bicycle hardware and bicycle services to the ofo platform to jointly provide users with differentiated and personalized bicycle travel services. After the financing, they announced that 700bike, as the first bicycle brand to access ofo's "City Sharing" plan, announced a strategic cooperation agreement with ofo.

Of also announced that former Uber China North West General Manager Zhang Yanqi has officially joined ofo as coo, which will inject new vitality and more valuable experience into the ofo team. I believe that the growing ofo team will work together to provide users with more convenient and high-quality services.

At the meeting, everyone discussed various aspects of the coming of force.

The reason why of can get the largest single financing this time is that Hu Yiwei said that of the campus market part has entered a profitable state. This news has made many investors in the shared bicycle field happy.

Dong Mingzhu believed at the meeting that Xiongbai shared bicycles should regain the king's seat in three aspects: one is to look for financing, the second is to go out of the overseas market, and the third is to upgrade its own products and marketing in place.

Ximing and Yijiu Bicycle Sharing Management are very recognized by the management!

Dong Mingzhu is worthy of being Dong Mingzhu, the queen of business, and looking at the problem is just to the point!

The meeting finally confirmed: Xi Ming handed over the financing matter to Hu Yiwei.

Entering overseas Ximing, let Dong Mingzhu, who is familiar with overseas markets, do it.

Ximing is planning to do domestic marketing himself. Ximing knows the future of marketing strategies. It is precisely because of its good marketing practice that of the founder Mobike has completely turned the first-time champion Mobike into the second place for a thousand years. Ximing will make of of the innovator in this life! He wants to intercept of his successful marketing strategy.

After Zhang Yanqi, former general manager of Uber China North West District, officially joined ofo as coo, in the future, in order to launch a cycling ambassador marketing strategy, this triggered the entire of.

After the division of labor was clear, Xiongbai acted quickly from top to bottom!

What is coming is coming. The financing war between Xiongbai and ofo has begun, and the amount of investments in the future will continue to break records.

Dong Mingzhu began to plan to build Xiongbai Xiao Huangfeng to march overseas.

Xi Ming first analyzed the reasons for the success of marketing in his previous life.

The reason why of defeated the pioneer Mobike in his previous life was that in terms of marketing, ofo formulated a cycling ambassador strategy. The signing of popular artist Lu Han as the spokesperson for the brand image has accelerated the leverage of the young people's travel market.

As we all know, Lu Han, a young and popular Asian guy, has been favored by brand employers since his debut for his super high popularity and strength. The results of cooperation with KFC, Volkswagen Beetle, Lenovo, Cartier and other internationally renowned brands have fully highlighted the commercial value it can bring to the brand. For example, the Xiaoxin notebook that Lu Han cooperated with Lenovo has brought nearly 200% sales growth, and the "Dingyi Self" project that cooperated with Cartier has also increased 70,000 monthly fans to Cartier's SNS platform fans, and Cartier's sales data hit a record high in the past month. On social media, Lu Han's fan effect is even more amazing: So far, Lu Han still maintains a single Weibo comment of more than 1316w Guinness World Record

In the film and television industry, the entertainment industry has absolutely high star effect and ofo, which has extremely high user traffic, has strong alliances. The potential for commercial value behind the cooperation between the two parties is high. When the shared bicycle unicorn meets the celebrity fan economy, it was later proved that it created a new spark of huge commercial value.

With the concept of light travel and Lu Han's wide-ranging fan base, ofo further expanded its fan user market for all age groups, stimulated stronger commercial value, and saw a surge in user growth and stronger stickiness.

Lu Han undoubtedly later became the first spokesperson of the entire shared bicycle industry, that is, the best-selected star who is most suitable to endorse the brand in the shared bicycle industry, and can convey to the public a greener and more convenient new travel method and more civilized car use behavioral norms.

His personal image has always been sunny, healthy, positive, youthful and energetic. He also has more than hundreds of millions of fans with his popularity and strength. He is often enthusiastic about public welfare, environmental protection and other causes. He is undoubtedly a clear stream among the popular idols of the new generation.

The signing of Lu Han as his brand cycling ambassador is mainly because Lu Han’s personal image is consistent with the brand concepts ofo that “youth, fashion, efficiency, and health” to convey. Lu Han has a very high influence at home and abroad, has a wide coverage of fan base, and is also very consistent with ofo’s user base in terms of age. At the same time, Lu Han’s super high popularity is more consistent with ofo’s identity as a popular unicorn in the industry.

Lu Han, Xi Ming will be determined to intercept the fool in this life!

Be our cycling ambassador!

However, Xi Ming also set his sights on another person - Secretary Dakang!

In 2017, a movie "In the Name of People" became popular, but it was a supporting role that made it popular.
Chapter completed!