257, public beta
The people from Galaxy Electronics' operations and planning team stood up to welcome Xie Xiaoke's arrival.
The game's public beta is about to begin, and they are more excited than Xie Xiaoke. This game costs them too much effort, just like their lovers, sacred and inviolable. If it becomes popular, each of them will be a great national hero of this century.
"Everyone sit down, let's have an emergency meeting."
Xie Xiaoke said to the people inside: "I contacted the filming crew yesterday and finished shooting the advertising video. The special effects company is currently undergoing post-processing and should be completed on the 15th. We decided to officially start the public beta on the 18th. What is the current situation of your market operation department!"
Wei Li, the head of the operation department, said: "Mr. Xie, you are here at the right time. We just received a promotion plan sent by Chanyi Media. Would you like to take a look?"
"It's good too!"
After Xie Xiaoke walked over, Wei Li opened the PPT file on the computer and showed the plan page by page. There were 10 pages in total, with pictures and texts, and the explanation was very carefully, and the promotion plan was roughly divided into several stages.
The first phase: Open the market from Shanghai, cooperate with nearly 1,500 Internet cafes in the city, install game clients, and be responsible for posting relevant promotional materials and activity plans, forcibly place advertisements in the boot systems of all Internet cafes; place floating window advertisements on the top of the PC browser; do various optimization activities on the official game website; play opener advertisements on major video websites and insert video promotional videos; cooperate with China Mobile and China Telecom to place event content on game servers to the majority of users through mobile phone text messages.
Based on the above activities, the first batch of players have been placed, and then the second phase of promotion is carried out: new players are invited to enter the game and successfully register, and old players can obtain props and game coins in the game; carry out game leveling reward activities; carry out game mall road discounts and gift activities.
The third stage...
Xie Xiaoke thought these plans were very good. Even if some plans were not very effective, they would be obvious if they were added together: "Okay, very good, then do it like this, and you have to do it all!"
"I understand, Mr. Xie!" Wei Li said excitedly. She liked to see the boss spending money without blinking.
...
In this way, it was soon August 18th, and Base had already processed the promotional videos very well and had already started to be posted online.
At that time, QQ browser, 360 browser, 2345 accelerated browser, Sogou browser, and Aoyou browser will all be placed in the forced top advertising floating window at the limit moment. As long as the user opens the browser, the advertisement will automatically pop up, and video promotional videos of Zhou Dongyu and Wu Qian will be played on it.
"Hello everyone, I am Zhou Dongyu. The extreme moment is a game you have never played before. It is a passionate, passionate, dark and bright world. Chasing dreams and rejecting mediocrity. I'll wait for you here!"
"Hello everyone, I am Wu Qian. I have endorsed many games before, but I have never played them myself, but this one really fascinates me. What are you waiting for?"
In fact, she hasn't even registered for this game.
This video is also played on video websites such as iQiyi, Tencent Video, Tudou Video, Sohu Video and other videos. Users only need to watch movies or TV series, and the opening of the movie is forced to insert 2 minutes of advertisements.
In addition, there are also on the official website; you will also see this video when you enter the game and register with your mobile phone number.
Currently, the offline client is only installed in all Internet cafes in Shanghai, and cooperates with the owner of the Internet cafe. The first phase of the promotion period will cost about 300,000 yuan.
When we take root in Shencheng, we will start to promote it to other cities across the country, and slowly use point covers and develop radioactively.
At around 5 p.m. that day, the extreme time officially entered the public beta stage.
The reason I chose this period is mainly because the audience of this game is all young people, either office workers or students, and they only have time in the afternoon.
But Chen Internet Cafe is definitely the first promotion location. All Internet Cafes are covered with advertisements. Customers can see videos of Zhou Dongyu and Wu Qian as soon as they turn on the phone.
Fei Shiming, Zheng Xiaojie and Wang Sao walked together, shopping on Fenghuang East Road, and accidentally passed by the Kechen Internet Cafe.
"The game that Xie Xiaoke played is public beta today. Let's go in and play it?"
Zheng Xiaojie still remembers the public beta time that Xie Xiaoke mentioned at that time. When he saw the Internet cafe, he immediately thought of going in and having fun.
Fei Shiming and Wang Sao looked at the sign posted at the door with interest. It was Zhou Dongyu and Wu Qian, and the racing car looked like Xie Xiaoke's mount.
"Aren't these Xiaoyixian and Ziyan? They are all signed female celebrities in Xie Xiaoke's company. It's great. Go in and play for a few games and support it!"
"That's right, no matter how you say it's a former colleague, and you often invite us to dinner and play with young models. It would be too unkind if we don't support it, right, Zheng Xiaojie?" Fei Shiming took a sip of cigarettes and threw the cigarette mouth into the trash can on the side of the road, his face full of melancholy and sadness of the hero's end.
Zheng Xiaojie's face was full of darkness: "I heard that you feel like we don't support you, and the game will go bankrupt!"
Several people walked into the Internet cafe. The young lady at the counter was still so charming and greeted them with a smile: "Welcome to Guanlin Kechen Internet cafe. The new game will be launched. Register and get permanent fashion!"
"I know, your boss and I are classmates!"
"Is that true!" The cashier found it a bit incredible.
Fei Shiming nodded: "Of course, your boss is Xie Xiaoke, from Jiangdu City, Huizhou Province, we are college classmates!"
"Oh, but you still have to pay the Internet fee!"
Fei Shiming was embarrassed. He said that he knew Xie Xiaoke and didn't want to go online for free. But he didn't know that the cashier misunderstood. What should I do? Will my man of 1.8 meters or so betray the Internet for dozens of dollars?
All three of them took out their ID cards and handed them to the cashier. Zheng Xiaojie and Wang Sao both charged 20 yuan, while Fei Shiming only charged 15 yuan.
The three of them are non-members, and they have computers at home, so they don’t come to the Internet cafe. Before, because Xie Xiaoke’s Internet cafe opened, they charged their membership cards to support popularity, but they had already finished the charges and then stopped charging them.
It's almost two years now, and the business in the Internet cafe can only be said to be sloppy and you can find a place in scattered places, but you can't find a seat. The three of them can only be separated, but the distance is not very far. Fei Shiming sat alone next to the two girls, Wang Sao and Zheng Xiaojie behind him.
"Why do you charge 15 yuan forever?" Zheng Xiaojie asked.
Fei Shiming said with emotion: "I have to go home before 9 pm. Now it's 5:33. I'm just having fun for 15 yuan for 3 hours, and then I'll go back at 8:33!"
"Stop talking nonsense, let's get into the game!"
At this moment, Fei Shiming looked around and saw that more than half of the entire Internet cafe were playing the limit moment, and the two girls next to him were also playing. As a car-owned family, he could no longer feel at ease when he saw the passionate scene. He quickly logged into the temporary membership card number and found the game client of the limit moment.
Chapter completed!