Zhan Hongyan brought Tang Han to a studio.

A bearded director in the studio was busy with trivial matters. On the table, there was a draft poster made.

Tang Han asked Avril to sit on a chair to rest, and he picked up the poster and started to look at it.

I saw a beautiful female star on it, which was very consistent with the image of an urban beauty. The words "Fengyan" and some advertising slogans were printed on the other side.

The advertising slogan is nothing more than emphasizing the extraction of a variety of precious Chinese medicines, which do not contain any artificially synthesized hormones, etc.

It is not much different from the advertisements of other similar products on the market. It is almost the same as the ones and has no novelty.

Seeing Tang Han frowned and put down the poster in his hand, Zhan Hongyan asked, "What's wrong? Are you not satisfied with this plan?"

Tang Han shook his head and said, "It's just the norm, without any new ideas, and it's impossible to show its characteristics at all, so it's hard to leave an impression in the audience's mind."

After pausing, he asked again, "What form are you going to shoot this advertisement?"

I am going to shoot an advertising short film that, in addition to some influential TV stations, also plays on large screens in some public places.

Tang Han said, then I have some suggestions. Let’s take the costume route for this advertisement, so that the celebrities in the advertisement will wear Han Dynasty costumes to shoot this short film, and do not take those popular urban routes.

Although Tang Han didn't know much about advertising production, he still had some ideas in his mind. Now he has decided to let the big-name second-rate star get out and then let Avril endorse the advertisement.

Avril is a superstar with great influence around the world. She is a Westerner. She is now wearing Chinese costumes to do this advertisement, which is a very exciting news point for human brain cells.

From the perspective of Chinese people, Avril wearing our ancient costume will greatly satisfy the self-esteem of Chinese people and make the audience very satisfied with this effect.

From the perspective of Westerners, they will be very curious about how Avril, as the emperor superstar, could wear Chinese costumes to advertise, and then become curious about the products.

At the same time, the Hongyan Wuhen series products are all pure Chinese medicine preparations, which are in the ancient style. The advertising of ancient costumes is exactly in line with the ancient style. In addition, the ancient costumes and clothing of the Han Dynasty will definitely make consumers feel illuminated.

In short, if this advertising video is changed to a costume style, it will definitely attract attention than a mediocre urban route.

Zhan Hongyan said, is this appropriate? Nowadays, cosmetics are all taking the urban route. If we follow the ancient style, will consumers feel that they can't keep up with the times?

Surely not. Modern audiences are already tired of the same advertising. If we still take the urban route, we will easily be overwhelmed by similar products.

If we follow the ancient style, it is best to find a place with beautiful mountains and rivers. Add the gimmicks of pure Chinese medicine preparations, which will definitely have a unique publicity effect.

Zhan Hongyan is also a very smart person. After carefully savoring Tang Han's words, she couldn't help but lit up. You are right. The current plan is indeed easy to cause aesthetic fatigue among audiences. If it follows the ancient style, it will indeed attract consumers' attention.

After saying that, she turned around and said to the bearded director, Director, please come here.

Zhan Hongyan is a very independent woman. Once she decides, she will act decisively immediately.

Mr. Zhan, is there anything wrong? The bearded director came over and asked.

My friend gave some suggestions on our advertising plan. I think it is very feasible. This time, the advertising plan will be adjusted and the ancient style route will be...

Zhan Hongyan talked about the thoughts that Tang Han told her and gave another speech to the bearded director.

The bearded director looked at Tang Han who looked like a college student and asked in surprise, "Is your friend an advertisement?"

Tang Han smiled slightly and said, No, I am a doctor.

Nonsense! This is totally nonsense! Since you are not a professional, why are you causing trouble? The bearded director said angrily, do you understand the aesthetics of the public? Do you know what market demand is? Since you don’t understand, don’t point fingers randomly. I’m busy and don’t have time to mess around with you.

The bearded director was very angry and taught Tang Han a lesson. If he re-planned and made plans, it would be a thankless thing, which means he did the work again, and there was no benefit.

As an old fox in the director industry, he would not do such stupid things.

Tang Han smiled slightly and said nothing, Zhan Hongyan said, Director, you should consider my friend’s opinions.

The bearded director shouted impatiently, "What are you thinking about?" Mr. Zhan, when doing advertising, you should listen more to professional opinions and not listen to a layman talking nonsense here. I have been advertising for so many years, can't my vision be as good as his?"

Although the bearded director is not one of the best well-known directors in China, he has successfully shot several advertisements and is well-known in the industry.

If Zhan Hongyan hadn't paid a big price, he wouldn't have come here to do advertising planning for a small company, so he was very rude to speak.

I think this plan is good, so we immediately change the plan and take the ancient style route.

Zhan Hongyan's tone also became unpolite.

The bearded director shouted angrily, "If I say no, it won't work. Am I a director or are you a director?" If you really want to change, then change the person first. I won't take this order."

According to your opinions, what should I do if the advertisements that have been modified randomly are broken? I am a person who wants reputation. Who will compensate for the losses of my signature if I smash it?

Maybe Zhan Hongyan has always been too polite to this bearded director, which has led to him being a little unscrupulous in his words and forgetting who is the boss.

You must follow my advice.

Zhan Hongyan's face darkened, and the momentum of a strong woman was immediately revealed. She said, "I am your customer, you are an advertising company, you are the director, and if you are not holding you, you are an advertising planner."

Now you have two choices, either do it honestly as we want, or you get out of here. However, before you leave, you must compensate us ten times the penalty for liquidated damages according to the contract.

You... the bearded director immediately felt like he was stuck in his neck and couldn't say a word.

The contract was drafted by Zhan Hongyan. There is indeed such a thing on it. Advertising must be shot according to the customer's wishes. If the customer cannot be satisfied, the advertising company where he works will have to compensate ten times the liquidated damages.

When signing the contract, Zhan Hongyan took out one million cash and threw it on the desktop of the advertising company manager as a deposit. It was precisely because of Zhan Hongyan's heroic spirit that the boss of the advertising company was stunned and he signed the contract in a daze.

If you compensate ten times the liquidated damages now, it would be 10 million Huaxia coins, which is equivalent to the annual income of his advertising company, and he cannot bear this responsibility.
Chapter completed!