"Mr. Ye, aren't you interested in Jiayi before?" In early August, Ye Jin received a call from Li Chaoren, "Now Jiayi is about to go bankrupt. Do you think you are willing to take over?"

There are only three TV stations in Hong Kong. As for opening a fourth TV station, the Hong Kong government has no interest at all. Therefore, these three TV stations monopolize the TV industry in Hong Kong.

As we all know, the best business in the world is to monopolize business, and monopolize means huge profits. Although Jiayi TV did not make money, it ended in bankruptcy.

But this is likely because the management is incompetent. If the management is changed and the operation methods are changed, perhaps Jiayi can come back to life and make a comeback.

Li Chaoren once heard Ye Jin say that he is interested in Jiayi TV and has a way to make it rise. This is a good opportunity for Li Chaoren.

"Why, Mr. Li also wants to get involved?" Ye Jin smiled.

"If Mr. Ye thinks it is feasible, then I, Mr. Li, would like to follow the horse's tail." Li Chaoren said with a smile.

Ye Jin nodded, "Okay. But we just can't do it. With the conditions for Jiayi to apply for a license at that time, we must gather at least six shareholders."

"It's easy." Li Chaoren immediately agreed to his promise, "Don't say that only six shareholders are needed, even sixty shareholders, I can call them together. You, me, Huifeng, Sun Hung Kai, Chow Tai Fook... Sorry, Mr. Ye, do you have any other candidates?"

"Well, I recommend Tongxin Real Estate." Ye Jin thought for a while.

Li Chaoren nodded, knowing that Tongxin Real Estate was co-founded by Ye Jin and Luo Kangrui, and now it is developing a real estate project in Tuen Mun, making it very exciting.

"In this case, you will have enough six companies. Each company has 15% shares, that is 90% shares. There are 10% shares left, so I think it will be held by Jiayi TV Station." He then smiled.

"Okay, that's it." Ye Jin nodded and said.

"Mr. Ye, how do you plan to rejuvenate yourself?" Li Chaoren asked curiously again.

Zhou Tai, Liu Tianci, Shi Shaoming, Lu Guozhan and others are all pillars of TVB. They have produced and launched a large number of excellent programs, making TVB's ratings ranked first in Xiangjiang.

But even such a group of capable people cannot run Jiayi well, which almost went bankrupt. Li Chaoren was naturally curious about what ideas Ye Jin had that could turn decay into magic?!

"Keep confidential for the time being, but I have confidence in my plan." Ye Jin smiled, "Mr. Li, just look at it."

Seeing him say this, Li Chaoren had no choice but to promise.

...

In the next week, under the convening of Li Chaoren, Huifeng, Sun Hung Kai, and Chow Tai Fook actively responded to the call and formed an alliance with three companies including Tongxin Real Estate, Cheung Kong Group, and Myth Film to discuss the acquisition with all shareholders of Jiayi TV Station.

After the news came out, it immediately caused a sensation in Xiangjiang and attracted a lot of attention.

As one of the three major TV stations in Xiangjiang, Jiayi TV Station has a low ratings, but it is the first TV station in Xiangjiang that is about to go bankrupt. The so-called rare things are expensive, but they are still quite eye-catching.

Now, when it is about to go bankrupt, six major companies are willing to take over, which really makes people feel like "there is no way out after the end of the road, and the darkness of the willows and flowers are brighter and there is another village".

More than 400 staff members of Jiayi TV were even more surprised and happy. If the TV station could be acquired by six major companies, they would not have to worry about losing their jobs. Therefore, they all sincerely prayed that this acquisition would be successful.

In order to ensure the success of the acquisition, Jiayi successfully transformed, Ye Jin also took the opportunity to return to Xiangjiang.

...

The negotiations between the six major companies and Jiayi were going smoothly.

The original shareholders of Jiayi have long since not planned to inject capital, so now they are not sold to the six major companies, so Jiayi has the only way to go bankrupt.

By then, all their investments and shares will be gone and it will be worth it once you ask. Therefore, now that someone is willing to take over, they will already be Amitabha.

The six major companies are not easy to deal with, especially Li Chaoren, who is responsible for the acquisition, is a genius that is rarely seen in the business world of Xiangjiang. Therefore, the acquisition negotiations went smoothly.

When Ye Jin took the opportunity to return to Xiangjiang, the negotiations were basically coming to an end.

The six major companies will invest 20 million Hong Kong dollars to take over all the assets of Jiayi TV Station, including TV licenses, broadcast equipment, shooting equipment, all employees, etc.

After seeing the conditions for the acquisition, Ye Jin was generally satisfied.

However, he only made one request, which was to ask Jiayi’s former board of directors to issue a layoff order and lay off 90% of its employees.

After this condition was put forward, not only the original shareholders of Jiayi were surprised, but even the six major companies were also confused.

"Mr. Ye, after laying off 90% of the employees, Jiayi has only 40 people left. She can only maintain the most basic operation and is unable to shoot dramas or produce programs." Jiayi's current director Li Xuelu said in surprise, "Do you plan to buy all the programs from outside?"

If there are only 40 people left on the TV station, there is basically no possibility of shooting new dramas or making new programs except for maintaining existing broadcast equipment and shooting equipment. You should know that even if there are only 20 or 30 people, it will not be possible to play.

At that time, Jiayi has no other way than buying programs. For TV stations, it is a way to quench thirst.

If the program relies entirely on outsourcing, the TV station will lose the ability to make blood and can only rely on [blood transfusion] to survive from then on.

Once the price of the series and the program soars, the TV station will suffer losses and then go bankrupt. So this is a dead end!

"Yes, Mr. Ye, I've fired everyone. Who will use to shoot dramas in the future and who will use to create programs?!" Li Chaoren asked in discomfort.

What's the use of cutting off everyone in front of the stage and leaving only an empty TV station?! Is it possible to replay old shows every day?!

"My plan is to no longer produce dramas or show productions." Ye Jin waved his hand and smiled.

"Then what are you going to do? Do you really rely entirely on outsourcing?" Li Chaoren said in confusion.

"That's not the case. My plan is to turn Jiayi TV into a shopping TV station." Ye Jin smiled.

TV shopping was still a rare item in the 1970s. Even in European and American countries, there is no special shopping channel yet. However, Ye Jin knew that TV shopping has great development prospects.

Like the TV Shopping in America, the annual sales of tens of billions of dollars are as high as tens of billions of dollars. In a small place in Taiwan, there are nearly 200 shopping channels. Taiwanese variety show queen Li Jing attracted the attention of the public by hosting shopping channels. She is called [Shopping Queen].

The mainland TV shopping advertisements were once regarded as the endorsement of [caught and cheating] because of their exaggerated publicity and counterfeit and shoddy performance, which made the public deeply hate them.

But in fact, in foreign countries, TV shopping channels are a very good marketing channel. Merchants introduce the functions, quality and price of the product to the audience in detail through TV shopping channels, saving the audience's time and energy.

Audiences only need a phone call and can buy goods home without leaving home, which is convenient and fast, time-saving. TV stations can also make money by taking commissions or direct sales, which is a win-win situation for three families.

Moreover, shooting TV shopping advertisements does not require many people.

For example, in "Let's Get Married", Taozi and Jiao Yang formed a program team, one introduced the product, one was responsible for shooting, and the other was responsible for coordinating. The production cost was also very low, and shooting an advertisement was only a few thousand yuan, which was much more saving than shooting a long series.
Chapter completed!