525【CUS computer】
Ye Jin then sent Yalishanzhuo Meier to contact Microsoft for investment.
Bill Gates is very welcome to Ye Jin's active investment.
Because Microsoft's main business is to sell basic languages.
In the 1970s, the unspoken rule of the computer industry was that hardware charges and software is free, and software is equivalent to a vassal of hardware. Just like buying a Xiaomi phone with a miui, you don’t need to spend extra money to buy software.
Moreover, computer enthusiasts were happy to share software at that time, and even distributed their own basic languages for free, which led to Microsoft's life not being too comfortable.
Bill Gates even wrote a special letter to computer enthusiasts for this purpose, criticizing the behavior of sharing software, believing that this is no different from theft.
In this case, Ye Jinken's investment in Microsoft is a very good thing for Bill Gates.
First, with Ye Jin's investment, Microsoft can invite more employees to continue to develop and improve the basic language, making its functions stronger and its performance more stable.
Secondly, Ye Jin is famous enough to be a world-renowned star. The starring "Star Wars" is very popular among computer geeks. Therefore, this big-name shareholder is also conducive to boosting Microsoft's fame.
However, the specific investment details need to be discussed further.
...
In addition to investing in Microsoft, Ye Jin is also preparing to invest in acquiring personal computer maker cus.
Cus was founded in 1965 and was the first to produce calculators. However, in the 1970s, Texas Instruments, an industry leader, took a fancy to this market and got involved.
Other companies also followed suit, which led to the calculator market entering a price war. cus was originally profitable and had a very prosperous business, but it was still difficult to resist the price war initiated by giants, so it changed its business strategy. It changed from a production and sales calculator to a more promising personal computer.
In 1977, cus launched its first personal computer thor (Thor). Its configuration seems to be inexplicable now. Its memory is only ikb, CPU is only 290khz (less than 1m), storage is only 4kb, and there is no monitor. It requires a signal cable to connect to the TV.
In Ye Jin's opinion, its functions are not even as good as a Little Ba Wang learning machine. But such a computer was already in high configuration at the time and sold for as high as 420 US dollars.
After the launch of thor computers, sales were originally good. Unfortunately, three months later, Apple Computer launched the Apple2, which has higher configuration and more advanced performance, which led to a sharp drop in sales of thor.
Before, cus saw that thor's sales were good, so he hoarded a batch of hardware and prepared to do a big move. Now that sales fell, products were backlogged and it was difficult to recover, resulting in the company's operation immediately falling into trouble. Although he later got rid of the fate of bankruptcy through price reduction sales, his development momentum was not as good as before.
The reason why Ye Jin wanted to acquire cus was mainly because he valued its R&D strength.
In the 1970s, it also required a certain amount of strength to produce computers. After all, there was no unified standard for computer components, CPUs, motherboards, memory, disks, etc., let alone a unified operating system. Therefore, it was a great thing to put them together so that they could work.
Unlike now, any computer store can assemble a computer in less than half an hour. The ability to produce a thor computer can prove its strength.
...
Chris Harper, the owner of cus, is very interested in Ye Jin's acquisition proposal.
First, cus is currently developing in a difficult situation, lacking both funds and talents. But he really does not have the ability to lead it out of the quagmire, so it is naturally a good thing for someone to take over.
Second, after thor's failure, he was full of fear of the computer market and did not dare to try new products. In his opinion, if the company could be sold and a lot of money was obtained, then retirement would be good.
He is already planning to buy a farm in his hometown and live a leisurely and rich pastoral life.
Regarding the acquisition of cus, Ye Jin also asked financial consultant Yalisanzhuo Meier to discuss it for him.
His psychological price is three million US dollars. Because mits computer company was also sold last year, the price is six million US dollars. cus is slightly smaller than mits and its revenue is a lot worse, so the purchase price of 3 million US dollars is very reasonable.
...
A week later, Lin Qingxia returned to Hollywood from Taiwan.
"Brother Jin, this is my father and mom asked me to give you a gift." She said with a smile, and then took out the gifts one by one. She saw tea from Alishan, sorghum wine from Kinmen, mullet roe from Kaohsiung, and Dajia Zhenlan Palace seeking peace talisman...
"Wow, uncle, my aunt is really nice to me. I brought me so many good things." Ye Jin smiled, "I feel a little ashamed to say that. This time you went home, I didn't bring any gifts to my uncle or aunt."
"Don't feel guilty, I've wanted to be ahead a long time ago. When I was at the airport, I had already bought a gift for my parents and treated it as you gave it to me." Lin Qingxia smiled.
"It's true." Ye Jin nodded with a smile when he heard this, "By the way, uncle and aunt are all good."
"They are both very good. I also ask me to say hello to you, and when will I come to Amerika to see you?" Lin Qingxia smiled again.
"Okay, welcome, welcome." Ye Jin smiled, "Our place is so empty, and they can just come, so it's just enough to be more popular."
"I said so too." Lin Qingxia nodded and smiled, "By the way, Brother Jin, how are your business negotiations?"
"It's still talking." Ye Jin smiled, "There are two investments. If you do it, you will never have to worry about spending money in your life."
"Really?!Wow!" Lin Qingxia spoke in surprise when she heard this.
Ye Jin nodded with a smile.
If he can really invest in Microsoft successfully, he can really sleep on his credit card once and for all.
You should know that in the past life, Microsoft has always been among the top 500 in the world, with a market value of up to hundreds of billions or even trillions of dollars. Bill Gates has also been the richest man in the world for more than ten consecutive years, and has even become synonymous with [rich].
As for cus, although its operation is in trouble, with his investment and his guidance, the future prospects may not be bad. Perhaps it will become a big company like HP in the future, but it may not be necessary.
...
A week later, Zhao Yazhi returned to Xiangjiang.
In addition to the various gifts Ye Jin bought for her, the most important thing is Xiao Quexing [membership system] marketing plan.
After the membership system is launched, it will help retain customers. The stable and considerable customer flow is naturally very important for the development of dessert stores.
Moreover, it is also very beneficial to propose a membership system to gather regular customers.
Ye Jinze and Chris Harper officially signed a sales contract and bought cus for $2.510 million.
Chris Harper will continue to manage the company until his successor takes office. Ye Jin has asked the headhunter company to help him find a suitable manager.
After Ye Jin acquired cus, the first step was to invest $500,000 to develop new computers.
Three days later, Ye Jin signed an investment agreement with Microsoft. He invested in Microsoft for two million US dollars and exchanged one-third of his shares.
On the day of signing, Ye Jin met Bill Gates, who is now only 23 years old, very young and in his prime.
Chapter completed!