America.

"Ye, this is the MV script we asked the screenwriter to write. Do you see if it works?" Roland Berkins handed several pages of the script to Ye Jin and said.

Ye Jin took it and took a closer look, then shook his head.

This mv script is very simple to write, and there is no plot. It’s just Ye Jin sings to Lin Qingxia. Lin Qingxia is with him, and you just need to make a statement of listening throughout the whole process.

Such mv is really rough, but this is indeed the mainstream mode of mv.

"This script is not very good. I think, can it bring a little storytelling?" Ye Jin looked at Roland Berkins and said.

"Story sex?!" Roland Berkins was a little puzzled, "Add a story to mv?"

"Yes, why not? We can make it into a short film for a few minutes." Ye Jin nodded, "I think such an MV must be attractive to the audience, and it can also allow the TV station to play it several times more. Are you right?"

"You seem to make sense." Roland thought about it for a moment and nodded.

The current mv format is relatively simple and boring, which is just a singer singing in front of the camera, handsome men and beautiful women accompanying each other. There is no storyline and lack of fun.

If, as Ye Jin said, make mv into a short film and add the story, then mv will indeed be more interesting and attractive.

"Okay, then I'll find a screenwriter to help you change it." Roland Berkins nodded.

...

A week later, after two modifications, the mv script was finally confirmed.

The screenwriter invited by Caa is not familiar with the storytelling mv scripts, so it is very difficult to write. In the end, Ye Jin took action and finally completed it.

This mv script tells an inspiring story. The girl played by Lin Qingxia is obsessed with the quarterback of the school football team. In order to win his love, she does not hesitate to wear heavy makeup and dresses like a wandering mantle.

Ye Jin plays a nerd living next to her, a childhood sweetheart and a crush on her, and is accompanied by her without any complaints. He is heartbroken as she makes sacrifices for the quarterback.

Although Lin Qingxia constantly compromised to please the quarterback, she was cruelly abandoned by the quarterback and was humiliated by him and his teammates.

At this time, Ye Jin finally couldn't help but help her stand out, beat the tall quarterback away, and then told Lin Qingxia [Only by being confident that you are the most beautiful, don't become another person for others.]

Lin Qingxia finally knew who was the one she should cherish, so she bravely became herself and hugged Ye Jin sweetly.

Ye Jin believes that such an MV should be in line with the tastes of young people.

Especially those students in adolescence, they are confused, they are naive, they don’t know what they really want, nor how they should do it. And this song clearly tells them, [Be confident to be the most beautiful of yourself, don’t change it for anyone.]

This kind of spiritual chicken soup should be quite delicious. Because many Hollywood movies and TV series convey this concept, such as "The Invincible Destruction King", "Maleficent", "The Return of the Lord of the Rings", etc.

...

"Ye, the story of this mv is so well written. Although I haven't seen mv yet, I can already imagine how touched it is." Roland Berkins said emotionally.

"Yes, this MV is really touching and should be very popular." Michael Ovez nodded, "But to be honest, the cost of filming this MV should be quite high."

"Yes, it's a football game and a dance confession... I'm afraid it's hard to complete the shooting without $100,000." Long Mayer nodded.

In the first version of MV, Ye Jin only needed to take Lin Qingxia to the beach, rooftop, park, studio, to walk, sit, and pose to complete the shooting. The total cost will not exceed 20,000 US dollars.

But now this version of MV requires much more manpower and material resources. It takes at least 100,000 US dollars to be completed.

"Ye, we should discuss with MCA and let it pay for the shooting cost of MV." Roland Berkins suggested to Ye Jin, "After all, shooting MV will help promote record sales, and it will also benefit."

When Ye Jin heard this, he nodded, "Then please help me discuss with MCA."

"Okay, let us all." Michael Ovez nodded.

Since Ye Jin is an artist signed by Caa, then Caa must of course try to win benefits for him. And every benefit it strives for Ye Jin can draw a certain share from it. Therefore, helping Ye Jin is to help him, why not do it?

"Yeah." Ye Jin nodded.

...

caa then helped Ye Jin ask MCA Records to shoot MVs.

For Ye Jin's MV shooting, MCA Records naturally welcomed him with both hands.

Because MV has been born for half a century and after half a century of verification, it is an unquestionable fact that MV can promote record sales.

For this reason, MCA Records also hopes that Ye Jin can shoot MV. This way, the sales of the record will be higher, and the record company can make more money.

However, when they heard that Ye Jin's MV had a shooting cost of up to 100,000 US dollars, they suddenly changed their minds.

In the 1970s, a single record cost only ninety cents. Record companies could only get about 40%, that is, forty cents.

A 100,000 US dollars mv, you need to sell 250,000 records to make a profit. If the sales volume does not reach this number, the record company will lose money.

What’s even more troublesome is that MCA Records not only has one singer, Ye Jin. Its singers are over a thousand, ranking in the first-tier and more than a hundred second-tier singers. If they all require so much shooting costs like Ye Jin, the company will have to spend hundreds of millions of dollars a year.

As mentioned many times before, half of record companies are not profitable. Even big record companies like EDA and Polygon will sell due to losses. It can be seen that running a record company is not as glorious as it looks, and often encourages to maintain it.

In this case, mca record company is naturally not happy to spend $100 million a year, so it immediately rejected the proposal.

"Well, the company is not completely unkind. We support Ye Jin in making an MV that costs about 20,000 US dollars." Jason Bateman said to Rolland Berkins, "We can also pay another 80,000 US dollars, but we will deduct it from the record dividend in the future."

After Roland Berkins reported to Ye Jin, Ye Jin agreed in principle to the conditions of MCA Records. It would be good if he could pay 20,000 US dollars.

Roland Berkins tried his best to get it. In the end, MCA Records agreed to invest 30,000 US dollars and advance $70,000 for Ye Jin to shoot MV.
Chapter completed!