After deciding to buy a house, Ye Jin ran around and wanted to find some suitable houses to invest in.

Ye Jin actually doesn’t know much about real estate, what kind of apartment types, lighting, floor area ratio, greening rate, common area area, supporting facilities, etc.

But he knew one thing, that is, a house with good location is the most valuable and has the greatest appreciation potential.

Therefore, if you buy a house, you can buy a house in a good location, such as Yau Tsim Mong, Central and West Ring Road, and Wan Chai District, all of which are good locations, with early development, convenient transportation, developed economy, and prosperous markets.

At this stage, buying a house is also a good time to buy at the bottom.

Because in 1973, a stock market crash occurred in the Xiangjiang stock market.

In 1972, stimulated by the positive news such as the opening of the Hung Hom submarine tunnel, the establishment of diplomatic relations between China and the United States, Nixon's visit to China, the normalization of diplomatic relations between China and Japan, the establishment of diplomatic relations between China and West and Germany, and the improvement of Sino-UK relations, the stock market in Xiangjiang was galloping with climaxes.

In 1973, the South Vietnam War ceased, and the Hong Kong government announced huge investment in the construction of subways, and major listed companies also distributed dividends. In addition, the turmoil of the international financial market, and the Xiangjiang stock market was the only one and continued to flourish, causing hot money to pour into Xiangjiang, driving the Hong Kong stock market to rise.

From January to December, 1972, in just less than a year, the Hang Seng Index rose by 1.6 times, from 320 points to 840 points, and the transaction volume also rose by nearly four times.

At the beginning of 1973, by March 1973, the Hang Seng Index rose from more than 800 points to 1,770 points. It doubled in three months.

From 1972 to 1973, in less than 15 months, the Hong Kong Hang Seng Index rose more than four times, and anyone who invested in the stock market made a lot of money.

Seeing this, almost all Hong Kong citizens flocked to stock trading, squeezing the stock exchange. In order to cool down the stock market, the Hong Kong government even prohibited investors from entering the market for stock trading on the grounds of fire protection regulations. The stock market was so hot that it needed firefighters to put out the fire, which was also a world news.

Even so, it still did not stop the public from rushing to stock speculation. Even housewives, street vendors, teahouse waiters, and even monks and nuns all went to buy stocks.

Because the stocks rose wildly at that time, buying them means making money. The increase in one day is even more profitable than working for a month. There is even a slogan that claims, [It is better to have stocks than money].

Because money comes too easily, people didn’t care about money at that time. A huge bull lit cigarettes, abalone fished eggs with rat spots, abalone porridge, and shark fins to make rice... no matter how luxurious it is, how popular it is.

However, such a good situation soon passed away with the stock market crash.

...

On March 9, 2019, after reaching an unprecedented peak of 1,774 points, the Hang Seng Index stopped rising and turned around and fell sharply. By September, the Hang Seng Index fell to more than 500 points, and the market value of major blue-chip stocks fell by 75%.

And this is not considered to have fallen to the bottom. In October 1973, the Fourth War in the Middle East broke out. The Organization of the Petroleum Exporting Countries, OEC, announced an oil embargo and suspended exports to crack down on Israel and countries that support it.

As a result, international oil prices immediately soared, from less than three dollars per barrel before, to thirteen dollars per barrel, an increase of nearly four times.

Oil is the blood of modern industry. Once oil is banned and oil prices soar, the global economy will immediately lack momentum and fall into a great recession.

Asia, West Germany, Japan and other countries have fallen into the worst economic recession since World War II, and the stock markets of various countries have also plummeted. After the collapse of the nest, how can there be a complete egg? The stock market in Xiangjiang plummeted again.

...

The economic environment is not good, and the real estate market is naturally sluggish.

At the beginning of 1973, even if Ye Jin was wielding his money, no one would be willing to sell his house.

At that time, under the stimulation of the stock market, the real estate market was as hot as it was, with property prices soaring step by step. People were reluctant to sell, and they would not sell no matter how high the price was raised.

However, now, the stock market is still falling, the economy has been recession, and housing prices continue to fall. At this time, it is much easier to buy a house.

There are many good housing properties in all major agencies.

The 270,000 Hong Kong dollars in Ye Jin's hands can buy a three-bedroom, one-living and a thousand-foot mansion in downtown areas like Yau Tsim Mong.

Xiangjiang uses an English unit, one thousand feet is equivalent to 92 square meters. Houses like this in the mainland are not big, but Xiangjiang has a large population and a small land area, so it is already very spacious. For example, Ye Jin first lived in a subdivided flat, which was less than three square meters.

Just when Ye Jin was shopping around and wanted to buy the most cost-effective house, he shot two TV commercials for Dahjoy, which were also broadcast on TV and Li's stations, causing a sensation.

On the one hand, Ye Jin's "Drunk Fist" has been booming since its release. This has made his popularity soar and he has become the hottest star in Xiangjiang right now.

On the one hand, the advertisement itself is also fresh and interesting, very funny, equivalent to a short drama of thirty seconds. The audience is naturally happy when watching it, not as boring as some advertisements, and the audience will change the channel when they see it.

Therefore, after the advertisement of Dahjou was broadcast, it was deeply rooted in the hearts of the people, causing the passenger flow to surge that day, an increase of 30% from the previous year. The passenger flow of Dahjou surpassed Kaohsiung in one fell swoop and became the most popular brand in the fast food industry in Xiangjiang.

After investigation, it was found that the number of customers came to see the TV commercials he took.

In view of this, Luo Kaifu quickly launched new marketing measures. He ate a happy package and gave him a poster of Ye Jin.

Originally, he only asked the printing factory to print 50,000 posters, thinking that it could satisfy at least one week's consumption. However, he did not expect that on the first day of the event, more than 40,000 posters were sent.

Seeing this, Luo Kaifu hurriedly asked the printing factory to add printing. Finally, within a month, Ye Jin sent out more than 4 million posters, an average of one per person in Xiangjiang.

The reason why he gave so much is because Ye Jin is indeed very popular and very popular. A large number of fans came to Dahjoo for dinner in order to get the poster.

Second, because Ye Jin's promotional posters were shot in total. If you have fans and collectors, you have to collect ten. And every time you get a poster, the poster is given randomly. Therefore, it is not easy to collect ten posters.

In order to collect all of them, you can only eat back and forth, and return posters. The consumption of posters will naturally be greater.

Ye Jin sent out more than four million posters. Just from this number, you can see how terrifying the traffic of Dahwai's this month.

According to statistics, Dahwai's monthly income in June was nearly 80% higher than in May and nearly 70% higher profit. Dahwai's marketing volume in the month was not as high as Kahwai's, but it changed from 70% to more than Kahwai's 30% higher. The results are quite eye-catching.
Chapter completed!