1433. Crisis PR
Sato, Tanaka and Toyota, their faces looked extremely ugly at this time. They didn't expect that they would meet the angry young man, and things would be difficult to do now...
If the other party is a guy who is hostile to Japan in his heart, it will be difficult to deal with, especially when it comes to China, which is their home court.
Originally, the other party had a bad impression of them. If they continued to be tough with them, if the other party was a guy with no background and no strength, it would be easy. As long as you throw out some money, someone would naturally be willing to stand up and help them deal with them.
But they have inquired about this website of Car Tuan Home. The owner behind this website is a fund with a mysterious background. And I heard that it has a big background, a mysterious background and strong strength. If you play hard with them, is this a good deal?
They are all businessmen, and they are doing business. If they have a quarrel with the Chinese at this time, they will be the ones that will be the ones that will be the ones that will be the ones that will be the ones that will be the ones that will be the ones that will be the ones that will be the ones that will be the ones that will be the ones that will be the ones that will be the ones that will be the ones that will be the ones that will be the ones that will be the
Nissan will be launched in China soon and will launch their new car in September. The headquarters attaches great importance to their upcoming Teana, so Sato cannot afford to lose.
As a representative of Honda Trading Company, Tanaka cannot afford to lose either. In the United States or Japan, Honda is firmly overwhelmed by Toyota, but only in the Chinese market, the market performance of their middle car Accord is better than that of Toyota, and even surpassed Volkswagen, becoming the champion on the best-selling list. He cannot afford to lose this title because this is related to his future promotion. Toyota Yukio can't afford to lose even more. He has the guy who returned to China to take over as the head of Toyota Motor Corporation. This time he came to China to open up territory and expand new markets. The best opportunity for him to prove his ability.
If he succeeds greatly, this will become his most powerful supporting achievement for his future competition for the patriarch. But if he fails here, there is no need for him to embarrass him when he returns to Japan.
So all three of them couldn't afford to lose. At this time, everyone stared at each other with big eyes and looked at each other a few times, and finally they read two words from each other's eyes, that is: Compromise!
Indeed, they cannot continue to be tough in the current situation. If they want to survive in this market, they must compromise.
Opposite? Although these two damn Chinese people are not engaged in automobile manufacturing, the website they have set up now can affect the habits of market consumers, so they cannot offend them.
If you really make these two people angry, when you go back, they are publishing a few black articles about Toyota, Honda and Nissan for you, what can you do?
It's about to go to the Beijing Auto Show. Because they have been fighting with Volkswagen in recent years, everyone attaches great importance to every Chinese Auto Show. If such a big joke happened before this auto show and some shady stories were revealed, then will everyone still be confused?
I'm afraid I don't have to wait until I confront Volkswagen head-on at the auto show, and I can only surrender directly. What's the point if that goes on?
"Li Sang, Pan Sang, we understand what you mean. Our cooperation can continue. We will not have any additional terms. Are you satisfied with this?"
Sato almost gritted his teeth and said a few words, while Tanaka and Toyota stood behind him with a ugly face. They lost in this game, and they lost a lot.
"Ahhh. That's it! If this happens, we can consider continuing to cooperate."
Li Zheng and Pan laughed at this time, and then said to the three of them, after all, these three Japanese people represent the top three Japanese, and they are all rich financial backers. They will have to lie on them in the future and drink blood. So if you can handle the relationship well at this time, then handle the relationship well.
"Okay, you guys like this, you guys? You don't have to rush to leave. Please sit down. We have other things to do and want to talk to you."
Tanaka stretched out his hand and signaled that Li Zheng and Pan were in a hurry to leave, and that everyone still had something to talk about.
"Oh? What else is there? Well, let's continue talking."
150 million is not a small amount. Li Zheng and Pan are of course trying to make this money. With this money, the boss can give them a thick red envelope. And after that money, their Chetuan Home website can recruit soldiers, rent more servers, go further and expand into a larger website.
"Two, we keep you here, and I want to ask, the method of helping Volkswagen to ask for bad influence was very beautiful, and our Japanese manufacturer has now become stinky by your articles. Now the sales of Honda and Toyota in the market have been greatly affected. I wonder how you plan to reverse the debt? After all, we paid 50 million for you in real money, so we hope to see if you have any better ways to clear away the stains of our brand!"
Tanaka asked the two people coldly at this time, saying that the 50 million had already been bidding for the price, but who would have thought that the other party would not even agree to the additional conditions. In this way, the 50 million spent would be quite worth it.
Since it is not worth it, of course we have to try our best to get some advantage. So what should we do?
Then start with this advertisement. Tanaka is not a fool, his thinking has always been clear.
If you say that you are leaving the advertisements to you, then you are equivalent to an advertiser. You must send advertisements that satisfy us, or solutions. If your solution makes us dissatisfied, then hehe, Sauri, we will torture you to death, let you know that this money is not so easy to make, and we Japanese are not so easy to bully.
Li Zheng rinsed at this time and cleared his throat. In fact, regarding this issue, he had a telephone conference with Pan Xiang and the boss for more than two hours yesterday, and had already discussed it and had already had a solution.
"Haha, it seems that Mr. Tanaka doesn't really believe in our abilities. Well, let's explain to you how to deal with such things. In fact, you should know more about these than us. In Western marketing, there is such a special course, and this course is called crisis public relations. In fact, it is about how to solve such problems after a company or a well-known brand encounters some unpredictable things and causes the brand to become dirty. This course begins with the beginning of this course. If a well-known brand encounters such a thing, the first thing to do is to face public relations, face the crisis, and not avoid topics. This will make your corporate image worse. Secondly, you must be more proactive in solving problems and publicize your methods to solve problems, so that more consumers will know that this will newly establish the image of your brand in the consumer's heart."
After Li Zheng said this, the three Japanese on the other side remained silent because they were right that they had also missed this Western public relations course.
"I won't talk about the examples of the distant past. I will just talk about the crisis of Volkswagen some time ago. After they came to us, they asked the same questions as you, and our answers were the same. Face the problem directly and then take the initiative to solve the problem. You also saw from the later tracking reports of our website that Volkswagen took the initiative to contact those rights protection customers and verified and identified the problems encountered by their car's engines at that time. If it was indeed the problem of engine scrapping caused by burning oil, the engine was scrapped due to engine oil.
They all replaced the engine replacement costs that consumers had borne in the early stage, provided free maintenance for them, and also gave quality assurance commitments. After a series of follow-up reports, we helped you see that Volkswagen's image has changed from the original unbearable company that only knows how to make black money, and has become a high-level and responsible person in the minds of many consumers. So? If you also want to reverse your image and clear away the stains of your brand, I suggest you choose the same method as Volkswagen, face the problems and take the initiative."...
Li Zheng's words made the three Japanese silent. In fact, they all knew that this was the best way, but this method was more suitable for Volkswagen and not very suitable for their Japanese car companies.
I thought that their problems were different from Volkswagen. Volkswagen's problems were engine design defects, while their problems were light weight and insecure.
Chetuozhijia accused them of reducing the configuration of electronic security configurations, which can be added later, but the main problem they are facing now is that they cannot buy qualified steel plates suitable for their cars in China.
The steel plate must be light enough, thin, and tensile strength. In this regard, China does not have qualified products. If they have to use them, they can only import them from Japan. However, in that case, they will greatly increase their production costs and lower their profits, which is something they cannot accept.
"Li Sang, I admit that what you said makes sense, but our problems are different from Volkswagen. One of our problems is the problem that the body steel plates you mentioned do not meet the standards. However, as manufacturers, we don't want to use such steel plates. But in China, we really can't find companies that can produce qualified steel plates?"
Sato shook his head, then said to Li Zheng and Pan Yao complained, but Pan Yao, who was sitting opposite him, smiled slightly.
Chapter completed!