1186. Universal Unbearable Weight
General Motors' acquisition of Saab was a huge mistake from the beginning, and the responsibility for this mistake could be counted on Bob Eaton, who was then the president of General Motors Europe.
Later, this guy became Chrysler's CEO. During his tenure, Chrysler and Daimler Mercedes-Benz reached a notorious "peer-to-peer merger."
In front of Li Yifan was a survey report from Heidi's consulting team. The data and analysis sources of this report are very wide, some are public data, while others are from large European survey companies.
If there are some, they are quoted in authoritative media, and if there are some, they are written by the consultants themselves. Although they have a certain emotional color, Li Yifan agrees with Bob Eaton's comments very much. That guy is just an absolute idiot.
It would be fine if he acquired Saab. Later, after he came to Chrysler, he presided over the merger of Chrysler and Mercedes-Benz, but it was a waste of Mercedes-Benz. Of course, it was not a single contribution. At least he became a qualified leader and successfully introduced Mercedes-Benz to mainland America through Chrysler channels.
Because it does not focus on appearance design or brand promotion, its attractiveness is very narrow, and in the long run, the brand is destined to be not big.
Although Saab owners may not mind others calling them "weirds" and may be willing to accept it, whenever they talk about Saab, there will always be a group of British professor-style car owners wearing corduroy jackets and earth brand travel shoes in their minds - it can be seen that its customer base is not wide.
Compared with other European brands, his cousins are desperately expanding their brand appeal, and the best performer is Audi.
Over time, Saab has become a common "unbearable weight".
And it also has to support a large group of high-paying and incompetent Swedish workers.
According to Automotive News, Dave Herman, who headed Saab in the 1990s, once said: "Healthy and beautiful young men can get a certificate from the doctor, then ride a motorcycle and take their girlfriend to the lake or somewhere. The daily absenteeism rate is as high as 18%.
This has led to the company's very low productivity and terrible quality. Last year, Saab has always ranked near the bottom in the initial automobile quality ranking released by consulting firm J.D.Power.
If this report was not from the very trustworthy advisory group, Li Yifan would have wanted to jump up and shout slander, which is completely nonsense.
Think about the trust and pursuit of European brands and products by Chinese people over the years, so I won’t talk about it. There are even some people in China who like to praise foreigners. They regard Saab’s cousin Volvo as a classic, but they don’t know that his treatment with Saab abroad is actually not much different.
The biggest difference is that Volvo's production is only three times that of Saab.
However, in China, it has been praised by a group of singular officials, such as European classics, the most solid cars, and the nonsense.
Moreover, Sweden's international reputation is also well praised by domestic people. Although it is a Nordic country with a small population, it gives the impression that it is kind, hardworking, and has very good skills in the field of mechanical processing, especially in fine processing and electronic control robots. Many companies are leading the industry.
The report says: How is this possible for workers to be lazy and absent from work all day?
Is this still the Normans known for their rigor and seriousness?
But this is an objective fact, because the professor in his forties wearing glasses who came to Anderlecht University in statistics seriously told him that the report was all facts and that he could guarantee his personality that he would never tell any lies.
The Swedish's noble moral integrity in Li Yifan's heart was instantly broken.
But after thinking about it, a few years later, Saab's big brother Volvo also fell into the hands of the Chinese, and everything became normal.
If these car companies are really as powerful as they advertise, then will it be our turn to take over?
Anyway, I am just a person who picks peaches. Now they are the more chaotic they are, the better. It is best to be messy, and it is better to be messy.
Li Yifan waved his hand and signaled the professor to go out first. Now he has come to Heidi's home in Belgium, an ancient castle located on the outskirts of Antwerp. It was built in the medieval style of architecture two hundred years ago.
Later, the owner protected the ancient building very well, but after Heidi took over, he underwent a large-scale reconstruction.
In fact, the main thing is to add a lot of modern facilities to the castle, such as adding a sunroom, a swimming pool with an enclosed roof, etc.
After all, Heidi, who grew up and modern civilization, could not accept that full set of ancient European aristocratic styles.
Although that one was very advanced a few hundred years ago, even a homeless man can do better than the nobles at that time.
Li Yifan enjoys living in such an ancient building. In the past few days, while enjoying it, he reads every day. Heidi's team collected information about Saab from all aspects to make the next plan.
Heidi started as a flying man. She came back today to stay with him for one night. The next day she would either fly to the United States or to London. In short, she would spend most of her time running outside.
In her words, she was born to work hard and run errands. Of course, compared with Li Yifan, Li Yifan's concept is transformed into reality through her.
Li Yifan also felt that in fact, she was improving her position in her heart through her actual actions.
Although she told herself on the surface that she didn't care that she had other women, when she learned about Tang Tian's existence, her subsequent series of performances kept appearing a little strange.
Women! They are always creatures with different hearts and inconclusiveness.
These days, through continuous reading and understanding, he has mastered quite a lot of information about Saab.
Judging from the current environment, Saab's decline is destined to be inevitable, and it can even be said to be sentenced to death.
In General Motors' hands, they are declining, and General Motors is now unable to take care of themselves, although the US military has achieved great success in the Middle East.
In just a few months, Saddam was beaten up. The economic environment in the United States was very good, but those who truly enjoyed the benefits of war on a large scale were domestic arms dealers and oil dealers.
Automobile manufacturers like them did not enjoy much dividends. Instead, they were pressing against Japanese auto dealers and Korean auto dealers and were losing their position and gradually eroding their own market.
Today's General Motors can be said to be too busy to take care of themselves, and they are becoming less concerned about branches like Saab and are becoming more and more impatient.
From 1993 to 2003, Saab was in losses for eight years, which made General Motors shareholders completely lose trust in the company.
Last year, they gave Sabo a lot of things, ordered them to make rectifications, and join the general global integration process.
They used general-purpose things to integrate a new car, but they failed. But now they are continuing to work hard and continue to walk on the road of decline.
But this does not mean that they have nothing good.
For example, their turbocharged engine control technology has been a unique in this field so far, and it is one of the main goals of Li Yifan's visit to Europe this time.
Another discovery is their F/25 and F/35 gearboxes.
It turned out that Li Yifan really didn't know that this company could also produce its own gearbox. After coming, I realized through the understanding that because of the inherent pride and stubbornness of Nordics, they had always insisted on their own production and sales attitude before being acquired by General Motors.
Almost all the parts of the vehicle are produced by themselves, so they are one of the few companies that can produce automatic transmissions themselves.
This trick is exactly the same as that of Japan's Toyota and Honda. The only difference is that they are not as flexible as Toyota and Honda, and they are not as large as others.
The result is that as well as car companies that have developed after World War II, Toyota and Honda have become famous automakers around the world, while they have become rural washing, cutting, and blowing.
But this does not negate their ability to build gearboxes. Their automatic transmission has the consistent characteristics of European manufacturing. It is explained that it is reliable, exquisite, efficient, and perfect in combination with their turbocharged engines.
Moreover, this Swedish car dealer is very trendy and has a wide range of issues. In addition to their current hydraulic automatic transmissions, it has also carried out some research and development of the DCT that Volkswagen advocates. The progress is not fast, but it is very stable.
Even CVT and others have also studied it. Like DCT, they have been halfway through and no results have been produced.
This news is definitely a very unexpected surprise for Li Yifan.
Although he poached a lot of people from DSI, those people would have to wait for some time to achieve what they wanted.
However, this period happened to be the window period of Chenhua Automobile. During this period, they could only use manual transmissions or 4AT transmissions.
If these automatic transmission technologies can be obtained from Saab, it will greatly accelerate the research and development and production of its independent automatic transmission.
What's more, although the company's automatic transmission is not very famous, their six-speed manual transmission is very famous.
Chapter completed!