This movie "The Hunger Games" did not enter the summer season, and even the April season was specially moved by Warner Bros.

Nowadays, more and more large-scale movies are filmed in Hollywood, but the North American market capacity has not increased significantly. The number of viewers is still showing a slow decline every year. To get a good box office, a suitable release schedule is crucial.

The trend of controversy is getting worse and worse in Hollywood, and every film wants to seize favorable dates and divide more box offices.

Originally, the schedule of "The Hunger Games" belongs to the magic road film "Wrath of the Gods" released by Warner Bros., but considering that the response of the first "Wrath of the Gods" in this series was extremely poor, Warner Bros. made a decision last year to postpone "Wrath of the Gods" until the release of the fall, and the schedule of the spring was given to "The Hunger Games".

This video targeting teenage audiences is very popular.

In fact, since the release of "Twilight: Breaking Dawn" last year, the hot publicity wave of "The Hunger Games" began.

One of the most important publicity moves at that time was to post the advertisement for "The Hunger Games" during the screening of "Twilight: Breaking Dawn".

The two videos have similar audiences, and patch advertising is also the most traditional way of publicity in Hollywood.

"The Hunger Games" attracted the attention of teenagers early on.

In addition, given the general environment of today's society, this film has not been hidden, and has early put forward a loud banner that is suitable for the development of the times - a new feminist film!

This also made "The Hunger Games" highly anticipated by female audiences.

"The Hunger Games" is the opening work of the entire series. Whether it is successful or not is directly related to the subsequent plans. Therefore, Matthew has invested huge resources in the promotion of this film. Since the day it was released, the entire series of publicity has never stopped.

Especially in the last month before the movie was released, the film’s advertisements and trailers can be seen at any time and anywhere on the three major newspapers, four major TV networks and eight major websites in the United States, and the film’s posters can be seen in those slightly famous public places.

The publisher Warner Bros. not only produced posters of many major characters, but also designed posters and concept images for all areas including the destroyed 13 zones, and also launched the "Choose and Fall in Love with Your Area" event on the official website.

Matthew also focused on designing the heroine Katniss's Mockingbird Brooch, and mobilized media resources to make this brooch a symbol of courageous belief and freedom.

These are exactly what the feminist movement strives for and needs.

Jennifer Lawrence said more than once in the publicity, "I like this brooch and the spirit it represents! It is a glory that is unforgettable to wear it!"

Large-scale publicity and promotion, coupled with the needs of the times, has won "The Hunger Games" far exceeding expectations.

Since February, Matthew has organized several related media and movie fans to test the screenings, and the response has been extremely strong.

"What I can say now is that I like the Hunger Games film, which presents the most important part of the original work, and Jennifer Lawrence and the actors performed very well."

"Totally shocked by the film, dark, exciting, and ambitious science fiction series."

"The Hunger Games is very exciting. I believe no fans will be disappointed and complained. The layout is exquisite and thrilling."

"Jennifer Lawrence is so powerful that he completely grasped the essence of Katnis' role."

Although the reputation of the preview is not without the promotional and exaggerated elements, the responses of the original fans on the Internet are basically real.

Besides, other things can be deceptive, and data cannot be faked.

Initially, the publisher Warner Bros. set a goal for the film to be around $40 million in the first weekend of North America, and the box office in North America was around $150 million.

But twenty days before the film was released, the first day when "The Hunger Games" released online pre-sales, everyone, including Warner Bros., was shocked.

Unexpectedly, in just 24 hours, all the tickets for hundreds of early games on the day the Hunger Games were sold out, and cinemas had to continue to add more games, but they still had no worries about selling them.

Rick Butler, general manager and executive vice president of ticketing website fandango, said in an interview, "The Hunger Games has a magical start, and it is the best movie ticket pre-sale result of our company's nearly 12 years of history."

The pre-sales started for a week and The Hunger Games sold more than $20 million in North America.

The industry was in an uproar, and anyone could see that Matthew had discovered another treasure. What is even more enviable is that the trilogy of novels in this series has been completed and the movie can still be serialized!

The most profitable thing in Hollywood is undoubtedly the serialized movies!

It is never an easy thing to run a video. Although Warner Bros. is the publisher, Matthew is still paying attention to the entire promotion and making judgments and adjustments based on the data.

From the comprehensive market research data from various aspects, Matthew concluded that this would still be a conclusion that women are the main audience group.

Nearly 60% of the people who follow this film are young women. In comparison, less than 40% of the "Twilight" in that year.

Surveys show that female audiences’ expectations for "The Hunger Games" are like treating a popular sequel, and the first movie of "Twilight" was less than one-third of its attention.

The pre-sales continued to be popular, and the pre-sale box office quickly exceeded US$35 million.

This can be said to be a result of many aspects. In addition to the powerful publicity and promotion and the attractiveness brought by novel fans, the greatest contribution should be recorded in the rapid development of online ticketing business.

As time goes by, the impact of online ticket sales will become greater and greater, but according to industry regulations, producers and publishers are not allowed to participate in any business related to theaters, and they cannot even participate in shares.

Major studios in Hollywood can only choose to cooperate with the website.

Although many industry regulations involving the film industry are not laws, they will still be very, very troublesome if they violate them.

The excellent pre-sale and highly anticipated attention also led Matthew and Warner Bros. to jointly hold a grand premiere for The Hunger Games.

On the day of the premiere, there were crowds of people at the intersection of Hollywood Avenue and Highland Avenue, as if the Oscars were here again. Many fans and media reporters gathered in front of the Dolby Theater, which had just been renamed.

Countless female audiences flocked to the scene, and various slogans related to feminism can be seen everywhere.

In every era, there will always be many movies that hold the rhythm of the times.

For this video, Matthew did not hesitate to come out and shouted in person, and even accepted an interview with the media at the premiere.

"Mr. Horner, the pre-sale work of The Hunger Games is so smooth..."

After asking a few questions about the behind-the-scenes questions, the reporter focused on the promotion of the movie, "Is this in your expectations?"

"The Hunger Games has a magical start," Matthew said briefly, 'The situation is indeed beyond our expectations. It is one of the best pre-sale results of movie tickets I have ever seen, and it is also a non-sequel movie."

Of course, without the original novel, "The Hunger Games" will definitely not be the case now.

Leaving the interview area and just entering the VIP room of the Dolby Theater, Matthew saw Warner Bros. CEO Kevin Tessulhara greet him.

"Hi, Kevin." Matthew stretched out his hand, Kevin Tesuhara held it in his hand, and said enviously, "Congratulations, Matthew, you have discovered another big-selling series."

Matthew responded with a smile, "It should be congratulations to us, we are a win-win situation."

Kevin Tesuhara couldn't help laughing, "Yes, win-win!"

Releasing a video is much less risky than producing a video, and there are also quite a lot of commissions for release.

Kevin Teshura is very clear that based on the pre-sale estimate, the most conservative box office of the Hunger Games in North America's first weekend will be between $120 million and $130 million.

Even, there may be more.

Matthew said a few words to Kevin Tesuhara, and then started to greet the others who came here.

The faces and eyes of these people are somewhat envious or jealous.

"The Hunger Games" cost only US$80 million, and the box office in the first weekend will definitely exceed US$100 million. This makes many people who work hard for a lifetime and end up having a box office of US$100 million?

Matthew didn't care about the ideas of these people. After years of struggle, he had established his own power in Hollywood. Not to mention these people, even Harvey Weinstein had no choice but to do anything to him.

Afterwards, the original author Susan Collins also found it and complained a little about the size of the video.

The description of bloody scenes in the original work is much bigger than what the film shows.

This aspect is intentional control. After all, if a teenager female movie becomes R-level, it is very likely to become a tragedy.

Text and images are two completely different carriers. The film is more about shaping a unique female character than showing the process of killing.

Of course, in order to attract people, some fighting and killing scenes are bound to be indispensable for the film. Some are still bloody and sensitive, but basically within the range that MPAA can tolerate, the PG-13 rating is easy to get.

To be honest, mpaa is also adapting to the development of the times. Nowadays, the grading of pg-13 is much more relaxed than in the last century.

Not to mention anything else, if we follow the standards before the new century, "The Dark Knight" is definitely R-level.

After dealing with the numerous guests who were invited to participate in the premiere, Matthew had no time to take a breath and found a tall and thin blonde woman standing in front of him.

"Hi, Matthew." The blonde greeted him enthusiastically.

"Good evening, Taylor." Matthew responded with a smile.

The woman standing across from him is Taylor Swift, the singer of the theme song of the film.
Chapter completed!