Chapter 814: Terrifying Box Office
There is a fan category among Hollywood commercial movies and even commercial movies around the world. The film itself has a very poor reputation. From the media to the critics to the fans, everyone thinks it is a bad movie. Even if it is the audience group, most people think it is not very good after watching it, but the attendance rate is surprisingly high.
For example, "Blair the Witch" in the 1990s, such as this year's "Transformers 2", and "Hancock, the All-Man" starring Matthew two years ago, are all typical of them.
Even those who have repeatedly contributed to the box office after watching it several times actually think that the film itself is not very good.
But the video is just a big shot.
The Twilight series will undoubtedly become a representative of this genre.
Rick Butler, the head of the ticketing website fandango, said long before the release of "Twilight 2: Crescent Moon": "For many movie fans, "Crescent Moon" is obviously the most anticipated movie event."
The influence of the first part, the hot sale of the original work, and the extremely targeted promotion and promotion all made "Crescent Moon" create an eye-catching popularity.
This production cost only more than $50 million in medium-sized production, which is crazy before the premiere.
Teenage movie fans are crazy, Hollywood industry is crazy, and even Matthew, who is used to big scenes, is a bit crazy.
Because the box office numbers are amazing.
As the premiere ended, Matthew received the latest North American pre-sale statistics for "Crescent Moon", which was close to $51 million in the first week of box office pre-sales, allowing "Crescent Moon" to easily surpass "The Dark Knight", "Harry Potter and the Mixed Race Prince" and "Fast and Furious 4" and ranked first in North America's box office pre-sales in record time.
Fandango website surveyed 2,000 netizens who pre-ordered the movie tickets for "Cremlin Moon", of which 98% said that the trailer and characters of "Cremlin Moon" looked better than "Twilight"; 72% said that they planned to go to the cinema with three or five friends; 52% said that they yearned for vampires; 10% planned to dress up as characters from the "Twilight" series to go to the cinema.
When Matthew saw this data, his biggest feeling was that the success of the "Twilight" series was closely linked to the vampire garment. If this vulgar love story was not repackaged with the vampire garment, the effect would never be as good as it is now.
Vampire culture is indeed deeply rooted in the hearts of the people in the West.
Although Matthew has a certain degree of psychological accuracy and thinks that the first weekend of "Cremlin" will have a conservative estimate of $90 million, but when the box office statistics are released in advance, I was still a little surprised and a little crazy.
Because the figure of $27.5 million can shock even those who are calm!
The previous early box office record belongs to "Harry Potter and the Mixed Race Prince" released in mid-July, with an accurate statistics of US$22.07 million!
The "Harry Potter" series uses five videos, and it has only accumulated a large number of fans in nearly ten years since 2000.
But just four months later, Twilight: Crescent increased the record by more than $5 million!
North American box office analysts generally expect that the three-day weekend box office of "Cremlin" is likely to be more than $100 million. Hollywood's view is that the huge fan base has extended the popularity of "Twilight" from last year to "Cremlin" release, and fans' enthusiasm for watching movies is likely to make "Cremlin" another miracle and become the biggest winner of the box office in North America this year's first weekend.
Compared with the sharp rise in box office, the reputation of "Crescent Moon" is rapidly rotting at an unprecedented rate in Hollywood big-money movies.
In addition to fans, from the media to the audience to the critics, the reputation is so bad that it is outrageous.
This film has encountered double criticism from film critics and fans. On IMDB, the average score of nearly 20,000 users is currently 4.5, the freshness of Rotten Tomato website is only 29%, and the media has 43 media comprehensive scores c-, and cinema sore theater audience scores are also slack c.
The famous film critic Roger Albert only gave "Crescent Moon" one star evaluation and said, "The characters in the film should be arrested, I really don't know what they are swaying there. The process of watching this film is like walking slowly on a tractor."
Another critic, James Pladinari, said: "The film is of poor quality, scattered plots, and the dialogue and performance are also very bad."
Some film critics said, "The Crescent Moon weakens the vampire element and makes people unable to be excited."
As for the comments of movie fans, any older male audience will leave nothing good about it from the theater.
A loyal reader of the novel "Twilight" said, "As an adult male, I have read all the novels of "Twilight", and I think the book is more interesting. The performance of the actors in "Crescent Moon" is quite stiff, which makes the characters lose their original attractiveness, which is a great regret."
Some even extreme male fans said: "I think "Crescent Moon" is like a 'steamy' piece of shit, without highlights, not at all. I would rather be shot than watch it again."
More people say that the first part of the film is bad enough, but the second part is worse than the first part.
However, there are also certain statistics that in a survey of a special audience, "Luminous Eclipse" won high scores, which means it won the favor of female audiences!
Countless female viewers expressed their satisfaction with the film and had begun to look forward to the release of the third part.
No one can underestimate the power of female movie fans.
A man and a woman want to make an appointment to watch a movie. In most cases, what is specifically viewed is basically determined by women, especially young men and women.
Faced with many negative comments, "Cremlin" also has its own advantages. Matthew's strategy is to respond to changes in the same way. The main force of the film is teenagers, and viewers of this age do not care much about comments.
The lyrical comments from Empire magazine can represent the voices of fans who love this film. If you can integrate into the love of the film, then you will laugh, you will cry, and you will be dazzled.
Without market research, there is no say. Matthew and Walt Disney have already conducted joint investigations and are very sure of one thing. Ninety percent or even more audiences in the "Twilight" series are precisely the post-90s.
More importantly, "Crescent Moon" is a sequel, a sequel to a big-selling movie.
Hollywood has staged too many overnight profit myths, which has allowed producers who tasted the sweetness to continue writing chapters, and Spider-Man has returned, Batman travels to the night sky, and Superman returns again...
Big-made movies are always money-selling goods, producers are always profit-seeking animals, and audiences are generous gods, turning the endless stream of gold coins in their pockets into terrifying box office numbers in theaters. Now, "Crescent Moon" has finally arrived. It has faded the restrained and immature dark horse posture of the first film, and has mainly become the money-coin giant tree that many theaters have been looking forward to for a long time during this Thanksgiving holiday.
"Crescent Moon" is not without competitors. This weekend, there are two large-scale movies released, namely Sandra Brock's "Waste" aimed at Oscar and Sony's 3D cartoon "Planet 51".
In front of these two competitors, there is no need to talk about what Twilight is in publicity.
Since the first film of "Twilight" was released, all the owners of major bookstores in the United States were grateful to Matthew. Sales may not be a guarantee of quality, but they must have catered to a certain demand of society. This demand was then reflected in the market in another way, which was the box office of the movie.
After years of growth and decline, movies and books have produced some kind of mutual assistance synergy, which is the fundamental reason why best-selling books have been repeatedly made into movies, or books continue to sell as derivatives of movies.
If the consumption core of the "Harry Potter" series is aimed at the innocent and magnificent children, then the infinite fans of "Twilight" are young teenagers in their prime. Books and movies with pure love themes are the best emotional textbooks for young girls. When they are in love, every girl in their youth will be moved by such a romantic story.
Therefore, the first day of "Twilight 2: Crescent" set a new record.
The single-day box office record of the North American film market is maintained by "The Dark Knight". Christopher Nolan, a superhero film full of realism, is almost the benchmark for both box office and reputation.
But a film that has a bad reputation from professionalism to audiences has broken the record set by "The Dark Knight".
Hollywood has witnessed too many miracles of bad movies and high box office complementing each other.
"Twilight 2: Crescent" opened in 4,024 theaters, and its results were worth 77.7 million on the first day. This number suddenly broke the 67.17 million yuan originally maintained by "The Dark Knight" and won the first-day box office championship.
On Saturday and Sunday, although the film's single-day box office declined sharply due to reputation and fan consumption, it still earned $42.5 million and $31.6 million in the past two days.
Three days of the first weekend, "Twilight 2: Crescent" opened a terrifying box office of $151.8 million in North America alone, with a single-stage box office of more than $37,000!
This number means that "New Moon" has won n box office records: the first box office in the first week since 2009; the first box office in history; the first box office in a single day in history; the fastest movie in history to reach 100 million box office.
In addition, "Crescent Moon" is also the lowest-invest film among the top 20 historical box office lists in the entire first weekend.
Without thinking too much, Matthew also knew that the huge success of this film at the box office would become a topic of talk about by novel fans, movie fans, media workers, marketing lecturers and other people in a long time.
Thinking back to the beginning, this series could not even be sold, and the novel and script were left unattended at Paramount Pictures for more than half a year. As a result, it became such a dazzling new star in his hands. I believe that no matter how the media and the circle described it in the future, his vision will become a topic of discussion for a big book.
Chapter completed!