When it comes to the promotion of film and television works by teenagers, if Disney Pictures considers itself the second place in Hollywood, no one dares to say it is the first place. This is Disney's unique ability.

Miley Cyrus jumped out, on the one hand, waving the flag for "Twilight" and on the other hand, it attracted attention for Disney's movie version of "Hannah Montana" launched next spring.

In other words, Disney Pictures and Miley Cyrus also came to take advantage of the traffic of "Twilight".

Compared with those commercial blockbusters, the audience of "Twilight" overlaps with "Hannah Montana", and the traffic effect of "Twilight" may be better.

Not only that, Disney Pictures also invited Matthew to make a guest appearance in the upcoming "Hannah Montana". There are not too many shots, just showing off one side.

Considering the increasingly close cooperation with Disney, Matthew did not refuse, and the film was filmed in Disney studios, which is a typical fast production and quick release. His cameo shots can basically be handled in one morning or an afternoon.

On Saturday, while obtaining box office data, Matthew also got a statistics on the segment.

Among the audiences who contributed $41.2 million to "Twilight", the number of female audiences accounts for nearly 80%, and the number of viewers under the age of 25 accounts for 65%.

Facts have proved that using market segmentation strategies to promote and market marketing is very correct. "Twilight" is like a Hollywood version of Qiong Yao drama, which has captured the hearts of countless girls.

Even the arrogant critics admitted that this is a movie suitable for girls to watch.

Roger Albert said through the column in the Chicago Sun: "Twilight" is really clichéd and has a pale relationship. It is simply a human-ghost love story packaged by "vampire + youth campus love talk". The so-called "love" in this movie is lifeless, full of boring long shots that are aimed at the handsome guy and beautiful girl's pretty faces, cold performances, slow plots, panting, and incoherent lines. But this is also the most suitable movie for teenagers to watch!

So, when many adults haven't heard of the name "Twilight", it suddenly became popular, novels became popular, and movies became even more popular...

"Ms. Ms. Mel's intimate description and refined and elegant words evoke the readers' endless imagination, and the true and illusory stories and twists and turns arouse the readers' urge to read."

Facing the interview with reporters, Matthew not only spoke for the movie, but also praised the novel. "Especially, Ms. Ms. Mel's true and delicate portrayal of the protagonist's emotional confusion and confusing emotional entanglement during adolescence resonates with readers and is moved by them."

This is a typical fan series, now is, future sequels are actually still, and novels can lay a solid audience base for the film.

Speaking of the movie, Matthew pushed Lily Collins, who accompanied him to the announcement, to the reporter.

"In a girl's daydream, either a tall, mighty, handsome and sunny prince charming appeared; or a gloomy, cold, thin and charming handsome man appeared."

Although it looks a bit simple, Lily Collins is a typical Hollywood family and has also been a host on Nickelodeon Children's Channel. When facing the media, he knew clearly what the media should say, "When the eyes of girls nowadays, the prince charming is too outdated, cold and tall, and the boys full of mysterious charm are most in line with their fantasies - and isn't such an image a vampire?"

However, when the interview ended, she quietly said to Matthew, "I don't like those vampires at all."

Matthew turned his head and looked at her, asking curiously, "Why?"

Lily Collins said without thinking, "The vampires are all feminine and twitchy, without any masculine temperament, and don't look like men."

In the subsequent announcement, Matthew officially announced the news that Sofia Coppola and Stephanie Mel have begun to adapt the works of "Crescent Moon" and "Eclipse". Studio Thirteen will continue to cooperate with Sky Dance Pictures to bring the second and third parts of "Twilight" to the big screen.

And this is not the end. The two companies will shoot a four-part movie series based on the story pattern of four original novels.

Such news can be imagined to the original fans. Many book fans went to the theater and began to brush two or even three times.

However, as the number of viewers who see "Twilight" increases, the reputation of the film has declined very quickly, not only the media and professional reputation, but also the reputation of the audience.

As we all know, a good reputation may not necessarily lead to a high box office. Conversely, a high box office does not mean a good reputation.

Nearly 20,000 imdb users scored an ultra-low average score of 5.4; in Yahoo's survey, 13 media's comprehensive scores were c, while cinema sore theater audience scores were only b on average.

It seems that everything shows that Twilight will be a bad movie with a bad box office.

However, the data doesn't say everything.

In fact, many viewers also gave high praise to "Twilight".

There is a clear polarization trend in cinema sore's cinema audience ratings - 37% of those who scored grades A, and more than 40% of those who scored below C; male audiences scored D-, female audiences scored A; among audiences under 18, boys scored D, girls scored A+...

All of this actually meets Matthew's expectations for "Twilight", and the box office far exceeds the production cost of a bad movie with a low reputation.

The most typical feature of this type of film is to open high and end low.

After consuming the enthusiasm of a large number of fans and girl audiences on Friday one day, the popularity of "Twilight" began to shrink.

Generally speaking, the box office trend of Hollywood movies on weekends will be higher on Saturday than on Friday, and even if there is a decline, it will not be much. However, "Twilight" is different. The single-day box office on Saturday plummeted by 41% compared to Friday, earning $24.3 million.

On Sunday, the film's box office trend continued to decline, with a drop of more than 40% again, and earning $14.1 million on the same day.

This trend of opening high and closing low and falling has made David Ellison, who had previously been holding "Twilight Car" in North America, who could have a $100 million box office conflict on weekends.

"Matthew!"

In the office of Studio Thirteen in Century City, David Ellison sighed, "The trend of "Twilight" is so ecstasy."

Matthew sat on the transfer, but seemed very relaxed, saying, "One weekend of release, the North American box office alone is twice the cost of production. What else do you want?"

David Ellison shook his head. Such a trend indicates that the film's box office potential is likely to be consumed within two or three weeks, and the long-term box office may not be very effective.

"There is too much fire, and the box office is powerless!"

He said another sentence, looking up and seeing Matthew was busy, he simply stopped talking, picked up the newspaper in front of him and read it.

"After the new 007 "Quantum Crisis" was hit last week, everyone thought that the North American film market would be quiet this week and prepare for Thanksgiving next week, but we were all wrong... The girls are now invincible. Not only did they chatter and win "Twilight" as the championship, but the box office they contributed was even more than all expectations of 79.6 million US dollars!

"There is no doubt that Twilight did show an unparalleled kingly attitude in the box office battle this weekend. The film's commercial success may greatly increase the strength of small film companies such as Studio 13 and Sky Dance Pictures."

Seeing this, David Ellison felt much more relieved. After all, judging from the current situation, "Twilight" can recover the cost by relying solely on the box office in North America.

So, for the movie "Twilight", it doesn't matter if the box office continues to fall sharply in the future, because the box office in the three-day weekend is already higher than the general movie's total box office for several weeks, and it is obvious that he and Matthew won a huge commercial victory.

The current premiere weekend box office of $79.6 million is probably what makes Paramount Pictures, which refused to film the film, regretted it and Dingfeng Entertainment, which was so obsessed with missing opportunities in the negotiations, regretted it?

Of course, he cannot be blinded by the current victory. Matthew once said that "Twilight" does not have a wide public base like "Harry Potter" and "The Lord of the Rings". There are still certain risks in operating this series in a multi-part model in the future.

In addition, "Twilight" has been a great success now. If the male and female protagonists of the film take on the sequel, Studio 13 will not want to send them at a rookie price. Therefore, it is difficult to continue to be limited to a small cost for the production fee of the second "Crescent Moon".

After working hard in Hollywood for a few years, David Ellison has become more and more comprehensive in his consideration of the problem.

He suddenly asked, "Will the bad audience reputation of "Twilight" pose certain obstacles to our sequel plan?"

"Some of the negative effects are certain." Matthew put down the document in his hand and said, "As long as we can grasp the core audience, future sequels can still make a difference."

He smiled and said, "The popularity of "Twilight" has pushed a fact that no one can deny before us, who is still regarded as children, and has become one of the main consumer groups of movies."

David Ellison fully recognized Matthew's words, "Yes." He shook his head again, "Actually, I'm still a little confused. The box office is great and the reputation is bad. The actors are inexplicably popular. This is the most intuitive feeling that the movie gives me."

Matthew smiled and said, "Actually, I have an idea for future sequels to get a triple jump in another sense."

"What? Triple jump?" David Ellison asked.

Matthew replied slowly, "The movie is getting worse, the reputation is getting worse, and the box office is getting better and better!"
Chapter completed!