Please give me a monthly ticket and a recommendation ticket!

Holding up his briefcase and getting out of the black car, Giovanni Salvatore walked into Armani's famous store on Rodeo Avenue, nodded to the clerk who took the initiative to greet the clerk. He did not leave on the first floor, but went straight to the stairs from the left to the third floor, which was dedicated to serving high-end customers. Then he turned from the corridor to the floor, walked through a long corridor, and entered the innermost office of the corridor.

He only rushed from Madrid to Los Angeles last week. His trip to Madrid was a bit disappointed. David Beckham, one of the assessment targets, did not have a good life in Real Madrid. Capello, who is also an Italian like him, does not like David Beckham. David Beckham could only barely sit on the bench on the Galaxy battleship. Moreover, he had contacted Capello. Capello was quite disgusted with Beckham, and Beckham would only become more difficult in the future.

Giovanni Salvatore put down his briefcase and sat on the boss' chair behind the desk, thinking about what he saw and heard about his trip to Madrid. In any case, Beckham's fundamental lies in the stadium. Capello's position as coach in Real Madrid is very stable at present, and he is also famous for his stubbornness. In the next season, Beckham's playing time may be limited, and it is inevitable that his influence will decline.

Of course, even though his playing time dropped sharply, Beckham was still a business superstar.

Giovanni Salvatore sees this clearly, and David Beckham is no longer as simple as a football star.

Moreover, Beckham has an advantage that others find it difficult to have. He has a wife who is particularly good at dealing with things. If Beckham and Victoria are allowed to become spokespersons for Armani men's and women's underwear, they will appear together in the advertisement, and the combined effect of one plus one being greater than three.

The biggest doubt now is that Beckham's court time will decline to what extent will its influence decline?

Victoria successfully packaged Beckham into a super commercial star, but these are still based on football.

When Armani chooses a spokesperson, he not only needs to match his image and temperament, but also needs to bring enough attention to the brand for a long time. What they give is a long-term contract, and the spokesperson must also have long-term influence.

Beckham is over thirty years old, a football star after thirty years old...

Giovanni Salvatore has some concerns. If it was David Beckham during the Manchester United era, Armani didn't have to consider other candidates at all, just sign them.

Unfortunately, after the flying shoe door, Beckham left Real Madrid...

On the desk, in addition to David Beckham's information, there is another information. Giovanni Salvatore opened the information and the first thing he saw was a large photo of a first-line star in Heleming.

Matthew Horner is so popular now. Even though he spent most of his time in Italy, he knew that this was one of the most popular stars in Hollywood.

Originally, this was not the candidate for Armani to consider. A few years ago, Matthew Horner's agent had contacted Armani, but at that time, Matthew Horner's wild and unruly screen image was somewhat different from Armani, and his popularity was relatively low, so Armani chose an older male model at that time and gave up Matthew Horner.

This year, Armani's contract with the male model expired, and Matthew Horner's agent came to the door again.

This time is completely different from the previous time. Matthew Horner has become a top star in Hollywood. His influence and appeal are unnecessarily ignored. Moreover, as he grows older, he becomes more mature. Under his firm appearance, he has a more mature temperament and full of masculine charm.

Armani also included him on the list of alternatives as the second candidate after David Beckham.

Who should I choose between David Beckham and Matthew Horner? Giovanni Salvatore, as the direct person in charge, was difficult to make a decision for a while.

Both of them can be said to have their own advantages.

The office door was suddenly pushed open from outside. Giovanni Salvatore frowned and was about to question him, when he found that his old friend, Donadoni, the head of the company in Los Angeles, walked in with several newspapers and magazines.

"Hurry, is there something wrong?" he asked.

Donadoni put a flipped "The Hollywood Reporter" on his desk in front of Giovanni Salvatore and said, "This is the latest news, it has something to do with your work."

Giovanni Salvatore picked up the newspaper and immediately saw the huge bold words Tom Cruise and David Beckham, then browsed quickly, and his brows frowned.

The Hollywood Reporter recently interviewed Tom Cruise's former agent Pat Kinsley, the agent who was fired by Tom Cruise a few years ago, and has not stopped yet. In an interview, he claimed that Tom Cruise and David Beckham are too close and are constantly trying to win over Beckham into science education.

On paper alone, it’s nothing to be too intimate. Aren’t Matt Damon and Ben Affleck too intimate?

But Giovanni Salvatore knew very well that this would definitely make many people think about it, and the person who said it was not an irrelevant person, but a former agent of Tom Cruise.

"Pate Kingsley has publicly talked about Tom Cruise's abnormal beliefs and behavior in recent years." Donadoni thought of the agency that has been closely connected with him in the past two years, and his words were based on facts, and "all of these have been confirmed one by one. Now this ambiguity will definitely bring some trouble."

Giovanni Salvatore didn't speak, and asked for other newspapers in Donadoni's hands. Most of them were tabloids. The tabloids were not as cautious as the Hollywood Reporter, and all kinds of association gods were unfolding...

"This Pat Kinsley is a smart woman." Giovanni Salvatore is responsible for media public relations business within the company. "What he said can cause trouble to the former employer, and will not cause legal disputes."

He looked at Donadoni, "Beckham and Tom Cruise..."

Donadoni wouldn't be stupid enough to say something directly, "There are rumors in this regard, but you should know that in Hollywood, rumors are indispensable, and it is difficult to distinguish between true and false. But there is one thing you'd better pay attention to."

Giovanni Salvatore wondered, "What's the matter?"

"Tom Cruise is an important member of the Science Church and has been attracting celebrities to join the church." Donadoni said all facts that can stand the verification. "Matthew Horner and Beckham have been attracted by him. After Matthew Horner went to Science Church once, he took the initiative to alienate Tom Cruise. Beckham still often goes to the Celebrity Center of Science Church in Hollywood. The mansion he bought in Beverly Hills some time ago was also next to Tom Cruise's home..."

Giovanni Salvatore pinched his chin and fell into thinking.

Donadoni also said, "Although scientific religion is a legal existence in North America, you must have heard that most European countries strictly prohibit scientific religion. Many governments around the world have included scientific religion on the list of cults."

Hearing this, Giovanni Salvatore was shocked. If Beckham joins the Science Church, there will definitely be a negative impact...

Beckham and Tom Cruise have a close relationship. He has also heard that the two are very close now, and it is not impossible for this aspect.

One step back, David Beckham is really between Tom Cruise...

Giovanni Salvatore exhaled. He didn't have any objections to gay men. Among the senior executives of Armani, gay men were everywhere. He himself, when he was tired of playing with female models, he did not have to find male models to pursue fresh and exciting things.

But letting a potential gay man endorse underwear is definitely a foolproof trick. Once exposed, it will have a huge negative impact on the brand.

Armani's underwear is a luxury product, which determines that the main consumer group is a mature male group. Armani's marketing department has long conducted targeted surveys, and the proportion of homosexuals is very low, and most people have a vague dislike of gay men, either explicitly or implicitly.

Although there are quite a lot of gay men in the company's senior management, most people are very rational and the market will not change due to the sexual orientation of the clothing design industry.

This is not other clothing products, but men's underwear. What Armani needs most is the calmness and masculinity of men.

Donadoni didn't say much. As an old friend, he knew Giovanni Salvatore, and it would be bad if he talked too much.

To this extent, it's just right.

Giovanni Salvatore thought for a while, pressed the phone, called the assistant in, pointed to the newspaper on his desk, and said, "You copy all the news in these newspapers and magazines involving Tom Cruise and David Beckham... Well, also, go check the information about the Science Teaching and fax it to the headquarters in Milan together."

Speaking of this, he remembered the gossip reports about Tom Cruise’s abnormal behavior that he had seen before. If homosexuality only had some negative effects, Armani’s spokesperson had an abnormal belief problem, it would be a scandal.

Armani not only originated from Italy, but also faces the world, especially a rapidly growing market in the East. The consumer group is extremely sensitive to belief issues.

Compared to the ambiguous and difficult to distinguish between true and false, scientific education is truly worrying.

Giovanni Salvatore stood up and said to Donadoni, "Let's go out with me and see how Hollywood is different from the Italian entertainment industry."

Donadoni smiled and said, "Okay, I'll take you to the Hollywood area and Burbank to see it everywhere."
Chapter completed!