Please give me a monthly ticket and a recommendation ticket!

In Santa Monica Commercial Plaza, a group of workers have just changed their advertisements. The previous Motorola mobile phone poster turned into a brand new movie poster. On the poster, a sturdy man stood with a sword, and his exposed upper body lines were carved from marble, which was particularly eye-catching. Next to it, the subtitles of Matthew Horner playing the Scorpion King complemented the characters.

This is a huge poster advertisement for "The Scorpion King". Universal Pictures chose such a location to publish hard advertisements, which is also because the Santa Monica Business Center is crowded with crowds and is one of the most important business centers in the entire Los Angeles area.

In a cafe near the Commercial Plaza, a handsome young man sat next to the window seat. He was drinking coffee comfortably and looking at the newspaper, and he seemed to be in a very good mood.

"Hey, Paul!" someone came over to say hello, "There's a party this weekend, are you going to attend?"

"This weekend? No, I don't have time."

Just after he refused, a young girl entered the cafe and looked at the young man when she passed by. She immediately showed surprise on her face and walked over in two steps.

"You... are you Paul?" The young girl looked at the man and seemed excited. "I am your fan. The "Fast and Furious" starring you is amazing!"

Paul Walker smiled brightly like a sunny smile and looked at the girl. The girl took out a notebook and a pen from her bag and handed it to him, asking, "Can you sign the autograph?"

"Of course!" Paul Walker simply signed Daming on the notebook.

The girl's face turned red, she took the pen and disc and left quickly.

Although he always remains humble, Paul Walker will not deny that it feels so good to be a star. Since "Fast and Furious" was a success and he has become a more popular actor in the industry. Things like this that female fans come to sign often appear.

What made him most happy was that the second part of "Fast and Furious" has been confirmed, and Van Diesel's shit-scratch was completely removed from Universal Pictures.

After taking a sip of coffee, Paul Walker stopped thinking about that disgusting guy, continued to flip through the newspaper, and just flipped into the entertainment page of the Los Angeles Times.

"Universal Pictures' upcoming release of "The Scorpion King" has received unanimous praise in its internal preview, especially the several action scenes of the male lead Matthew Horner, which have been highly praised. This $40 million adventure action blockbuster will premiere on April 9, and will be launched on April 12 to enter North American theaters on a large scale..."

In addition to the text reports, there is also a large picture next to it, with an extremely familiar face on the picture. Although it was dressed in ancient costume, Paul Walker recognized it at a glance, and this was Matthew Horner.

"This guy has also become the male lead."

Seeing this, Paul Walker took out his cell phone, called Matthew, and waited for the other side to answer it, and said directly, "It's me, Matthew. I'm Paul. I'm Paul. I'm about to premiere for your new film? Yes, yes... I'm going to attend the premiere if you don't invite me! Well, that's it! If the crew has no objection, let them send me an invitation!"

He hung up the phone, left the cafe, and when he got in the car, he saw a huge "Scorpion King" poster advertisement on the upstairs not far from the front of the car. The poster also had the familiar face!

"If you have good luck," he murmured, "Matthew is going to be popular too."

On a street in Burbank, Matthew put away his cell phone, left a cold drink shop, carried a large paper bag, and walked forward in the direction agreed before.

On the other side of the street, the side door of a black MPV car was opened, and the tall Ilena Boyal got out of the car, chose the place and angle, picked up the camera, pointed the lens at Matthew, and kept pressing the shutter.

Matthew looked like he was suddenly encountered by a paparazzi, and reached out to cover his face, as if he didn't want to make people take pictures more. Ilena Poyal was unmoved and continued to take pictures until Matthew turned around the corner and stopped.

She put away the camera, returned to the car, looked through the photos, and took a quick look, and couldn't help but nodded slightly. Matthew Horner is born with good capital, and with her hard work in fitness in the later stage, the photogenic effect is simply better.

Although this is a street photo planned in advance, this kind of street photo can also produce the effect of posing, and few people can do it.

Ilena Poyal was not humble at all, believing that this effect could be achieved, on the one hand, that guy Matthew Horner has good conditions, and on the other hand, she is naturally because of her outstanding photography skills and she is absolutely first-class in the industry.

The side door of the other side of the black mpv car was opened, and Matthew also got into the car, looked at Ilena Boyal, and asked, "How is the effect? ​​Do you need to do it again?"

"It's OK." Ilena Boyal removed the camera lens and carefully installed the camera. "The effect is very good, let's go."

Matthew's cell phone rang at this time, took it out of his pocket, took a look, and saw that it was a spam text message, and stuffed it back.

Ilena Poyal asked, “Helen is urging me?”

"No." Matthew shook his head, "Advertising text."

Recently, this kind of spam has been flooding.

In the co-pilot, a staff member of the publicity department of the "Scorpion King" crew turned around and said, "Then let's go back?"

The funds for this filming were provided by the crew of "The Scorpion King" and are also part of the crew's Internet publicity.

The staff first asked Matthew, "Where are you going?"

"Send me back to the Angel Brokerage Company." Matthew pointed to the left, "My car is still in the brokerage company."

"Where are you?" the staff asked Ilena Poyal again.

Ilena Boyal installed the camera and said, "Send me to the editorial department directly, I want to process the photos as soon as possible."

The black mpv car started and turned out of the street. In just a few minutes, it stopped on the side of the road in front of the Angel Brokerage Company. Matthew greeted Elena Boyal, opened the car door and got out, watched the car go away, then turned around and walked towards the Angel Brokerage Company.

Before we reached the door of the agency, seven or eight reporters came to interview. The security personnel at the door of the Angel Brokerage Company immediately rushed out and covered Matthew into the company.

This situation has been a while, and now it has reached the critical stage of pre-screening promotion. Universal Pictures has invested considerable resources in the male lead, and the trailer has been released. Matthew is now treated as half a star.

Staying at Angel Agency until the afternoon, Matthew and Helen Hermann went to Universal Studios to attend a promotional briefing on the crew.

There are not many people attending the meeting. The actors include him, the heroine Hu Kaili, and the agents of the two. The crew is Sean Daniel, press officer Belt, Stephen Somos and director Chuck Russell.

"I'll talk about the plans for the next stage first." Sean Daniel said, "The crew has increased their investment in television. Kelly Hu is mainly about gossip. We will talk about it later. Matthew, you need to be prepared to accept an exclusive interview with Yahoo Entertainment."

He also emphasized, "Universal Pictures will mobilize the entire group company's platform to promote the film. I hope everyone can cooperate like the previous stage."

It is similar to several other major Hollywood companies. Universal Pictures is part of a large media group, and the group company is nbc Global Group.

Press Officer Belt said at this time, "After your respective plans are implemented, we will mobilize the media to promote hype and let the news ferment fully!"

"Yes." Helen Hermann nodded.

Matthew was silent all the time, he could just listen to such things.

"In this way, we will do our best to promote the positive news from Matthew next Monday to Friday." Belt obviously made a detailed plan, "Our goal is to portray Matthew as a model of successful success in becoming famous from a small person, thereby attracting more young people."

Since the two sides had communicated enough before, Matthew had no objection to this, which would be beneficial to improving his personal reputation.

Helen Hermann had already talked with Matthew in detail before. He looked at him and Matthew nodded slightly, still in the same way.

These will not only not harm him, but will also benefit him, so there is no reason to object to him.

The specific plan has been discussed many times before. Today, all the things we talk about needing attention and attention. The crew's plans have been fully supported by Universal Pictures. After all, the investment of 40 million US dollars is not a small amount for Universal Pictures, and Universal Pictures has also invested a certain amount of resources.

With Universal Pictures' strength and careful planning, the publicity effect will not be worse than that of films invested by the six major companies at the same scale.

After discussing some details, the brief meeting ended, Matthew and Helen Herman walked all the way outside Universal Pictures.

When he arrived at the parking lot, Helen Hermann told Matthew, "Before the release, you will be under a lot of pressure. Be careful not to talk nonsense, do as planned by the crew, do not make any decisions, and contact me in time if you have any questions."

Matthew nodded, "I know, don't worry, I'm not a newcomer to the industry."

The recent pressure on public opinion, even if he knows that most of it is from the hype made by the crew and Universal Pictures for the film, it is impossible to say that it will not affect him.

When you see news about your true and false in newspapers, magazines and websites, how can your emotions not be affected? He has to always pay attention to the latest situation and cannot ignore it.

Moreover, he had only one person, and when he was emotional, no one could talk to Britney. He could not talk to him for a few minutes in total. In addition, she was busy with work, so it was hard to bother her like this.
Chapter completed!