In August, Qiantang, the city of firewood is in the hottest time of the year.

Even the most rush crews in Hengdian, a mountain hundreds of miles away, have chosen to take a lunch break and only start work early in the morning and after 3 pm.

Liu Hui, who once served as the deputy director of casting for Gu Cheng in "The Legend of Condor Heroes", happened to be idle these days, but was called to the Eastern Software Park by a phone call, yy Network Technology. When she arrived, she didn't know why Mr. Gu called her here.

Since "The Legend of Condor Heroes", she has been retained by Gu Cheng with generous treatment and placed in an agency led by Lin Zhiling to preside over the investment and auction preparations.

Lin Zhiling has a relatively simple experience. He only knows how to manage the artist's economy well, but he does not know how to prepare the human resources required for a film and television from the perspective of investors and producers. Liu Hui's qualifications as an associate director for many years have just made up for this shortcoming. The two beauties are of the same age, one is in charge of people and the other is in charge of film and television. Although the organization is a bit messy at present, it also complements each other.

Liu Hui sat in the lounge and whispered the air conditioner for a while, and just put away her sweat. Gu Cheng pushed the door and came in without being polite. He asked casually and straightforwardly: "Are you not busy lately? Have you asked you to prepare some small things."

Liu Hui quickly leaned forward slightly, and pulled her bra with her chest tightened her back, so as not to make the outline outline that was too obvious due to sweat. She was rude: "Don't be busy or not, casting, you know, the film was filmed and I'll be fine afterwards. Last month, you told me not to invest in other films recently, so I was idle."

"It's okay, is it combined with work and rest? It's right not to accept it. After school starts, maybe I want to prepare a film myself, a new type, and try the market, so I have to leave all the artists in the company empty. This time I only invest money, I won't star in the show, nor do I write or direct. Then you'll be a producer."

When Liu Hui heard this, her eyes finally lit up rarely, and she was very grateful to Gu Cheng for his kindness: "Thank you, Mr. Gu, for your support! Can you ask what type of film it is?"

She has been a casting deputy director for many years and is already familiar with film and television suppliers and role preparations. She is actually completely competent to make her a producer once. But when she was with Wang Zhongjun and Director Feng, how could she have such an opportunity because of seniority?

It’s still Gu Cheng’s place, with flat management and rich upward channels.

"Sit down! Why are you so polite?" Gu Cheng signaled the other party to stay calm. He originally came to Liu Hui today to talk about his own brand endorsement, and did not intend to discuss the business of the later-stage brokerage company. But now seeing that the other party is so enthusiastic, he doesn't want to hurt his morale, so he just mentioned a few words.

"Starting next year, the company may consider testing online videos and authentic digital video content sales channels. For you and Sister Zhiling, the group's requirement is to try the game/network/comic modification market to facilitate the convergence of this market in the future.

Let’s not ask for a change to the company’s popular works on the literary website. These works are not popular enough at the moment. Let’s try the Internet IP that has been famous in society for many years.”

Liu Hui listened very seriously, recorded a few key points, and then asked modestly: "Do you intend to ip?"

"Yes, I'm going to try out the IP that is currently the most well-known domestic fairy tale game. "Legend of Sword and Fairy". After the summer vacation, you can prepare it. Special effects, clothing props, casting, and all suppliers will do it yourself. Anyway, I only have one requirement, try to shoot fairy spirits, and be sure to distinguish the level from the landscape, color, clothing, and special effects of martial arts dramas."

There is currently no popular IP on Gu Cheng's literary website. After all, in 2003, there were only more than 100,000 genuine users of online articles nationwide, and in terms of pirated versions, it is estimated that only two or three million. Even if "Zhu Xian" is taken out, it does not have much appeal. Even if it is just for the sake of accumulating experience and training the team, the first mature game adaptation that should have been popular for many years.

After hearing this, Liu Hui felt a little more confident. Her literary young woman of her age naturally played "Legend of Sword and Fairy", and she was also worried about the tear gas plot. With her professional vision, she naturally knew that the audience would definitely have a high acceptance after filming this subject.

But she also had an obvious concern, that is, she was afraid that such subjects would not be able to pass the approval of the General Administration.

"Mr. Gu... If this kind of subject is shot, it will definitely be empty, because it is very scarce and the market is very hungry. But, I don't know if you have ever thought about why this kind of subject is so hungry? It is because the General Administration has strictly controlled this kind of electronic game, which is both vulgar and strange and chaotic, and it is difficult for those old men to review..."

If *** and Mariya Ozawa can be on TV, the ratings will definitely outperform TV series with all themes, but the problem is that this kind of thing cannot be added.

The game adaptation, this kind of spiritual product, was released in 2003, if the film was filmed now, it should have been 2004 with the degree of social openness at that time, which was simply unimaginable.

"How to go to TV stations? I'll go and solve the relationship. You don't have to worry. At worst, it's just that the cost of clearing joints is too big and you can't make money. If it really doesn't work, let's find other channels."

Gu Cheng dared to make this promise, after all, because he felt that society would definitely become more and more open. Games, online literature, and these "spiritual garbage" that were banned by the traditional media publishing industry (in the eyes of the General Administration and Uncle Ban), there is always a chance to make a breakthrough.

He didn't want to talk about this question, so he signaled Liu Hui not to ask about the details of this.

"Okay, then I'll ask the last question, at the execution level: Do all the artists signed by our own agency?"

Liu Hui has to ask this question, because since "The Legend of Condor Heroes", Gu Cheng's relationship with CCTV has fallen to a freezing point because he does not sell Zhang Dahu's face. If he uses a large number of artists from Haihua or other brokerage companies with close relationships with CCTV's production department, he may encounter obstacles in cooperation.

Gu Cheng obviously knew this, so he thought about it for a moment and set a tone: "If you can use your own people, use it, and everything is subject to the film being able to be shot smoothly."

Liu Hui thought about it and couldn't find a candidate in her heart to play Zhao Linger who was "immortal" and said in embarrassment:

"That's a bit troublesome... Liu Feifei's background is obviously completely invested in CCTV. Without her, she can't find any other actress known for her fairy spirit. The role of Zhao Ling'er is younger than Xiaolongnu, and does not require acting skills at all, but pure. The more experienced and well-known actress, the more negative the effect of playing Zhao Ling'er is. I may have to be auditioned for newcomers, and I must be both beautiful and a piece of white paper without any dark history..."

"You don't have to report this to me. Do it boldly. I believe your fairness and justice. A male actor can handle it the same way. I don't have time to play anyway." Gu Cheng quickly cut off the mess and completely stopped this topic.

"Tell me about the important business I called you today. Recently, I have a big business to go online, called Renren.com, which focuses on socializing with acquaintances, and is even more real-name than yy Tieba. In May, the yy Tieba incident also allowed me to see my personal 'brand appeal', so I am planning to consider endorsement for my business in the near future and ask you to be responsible for planning."

Liu Hui was caught off guard.

Mr. Gu, who never shoots advertisements, actually wants to shoot! Advertise!

Are there any more unexpected advertising dogs in the world?

Moreover, shouldn’t this be planned by someone from an advertising company? Could it be that I am afraid of being embarrassed, so I proudly ask my own people to talk about the draft?

...

With a very honorable mood, Liu Hui roughly listened to Gu Cheng's demands.

Celebrities in the industry endorse their products and even lower their qualities to advertise. There is no precedent for them.

In another time and space, ten years later, as the world becomes flatter and the threshold for style is getting lower and lower. Even fat people like Ding Sanshi who claim to "do only what they like" and "focus on small and beautiful" have been advising their company's mobile games such as "The King of Western Chu" and "Rutuzhibin", and it is also a 15-second patch advertisement on the video website.

Although Ma Feng, who has always been high-profile, does not know how to shoot TV commercials, he takes advantage of the opportunity to make chicken soup to post soft articles or asks his subordinates to package jokes such as "I publish WeChat account, I publish Ding Ding", "I publish WeChat version, I publish Ding Ding", etc., which is common. However, Ma Feng never admits that he personally acquiesced to hype these spoofs. On the official side, he only pretends that he is also a victim.

There are only people like Ma Teng, who are always low-key because they know that there are too many people scolding him. If they show their faces, they may have the opposite effect.

Liu Hui’s mentality about Gu Cheng, including his high expectations for "Renren" to become a hit, is understandable.

From the perspective of communication professionals, Liu Hui carefully helped Gu Cheng analyze several key points outlined.

"As a website product, it is a website product with relatively low business attributes and high life attributes. Advertising on TV media is the first thing we need to exclude in fact, no portal or social networking website will advertise on TV.

At most, after the product is launched, you can do some paid news about social hot topics and types at the right time. I don’t need to say this kind of thing. I am not professional, so I just want to find the company’s public relations department to arrange it.

If you want to appear on the screen, print advertisements in professional magazines are a form that can be considered and will look more serious. In addition, print advertisements in some large cities and famous university campuses are more stylish than TV advertisements, and it also seems that what we are doing is not fast-moving consumer goods. In this case, you only need to do some print photos and interview copywriting."

Gu Cheng listened very carefully, but he always felt that he was so popular, and dealing with it like this was a bit like having energy but having nowhere to use it.

"Is it possible that after Renren.com is online, I have to follow all high school alumni? I seem to be very friendly and let users know that they can get to know the school beauties and school grass on Renren?"
Chapter completed!