Chapter 426 Extraordinary Attraction (for a monthly pass of 200
This well-known advertising company in Yuzhou City is indeed very powerful and is also very related to the media circle in southern Yunnan Province.
They went to southern Yunnan Province on April 21 and focused on conquering the southern Yunnan Provincial Satellite TV Station.
As a result, in just one day, they got the Southern Yunnan Provincial Satellite TV Station. On April 23, Yipinju's TV commercial appeared on the provincial satellite channels in southern Yunnan Province.
However, the golden advertising time before and after the evening news broadcast was not won.
The reason why I didn’t win the prime time advertisement is because those time advertisements are the most popular and they have already signed them out and cannot be changed.
Yipinju Company requires advertising as quickly as possible, so the advertising company can only give up the prime time period and find other advertising contracts to be expired.
However, despite this, the advertising company still got three more important advertising times in a day, serving 5 seconds, 10 seconds and 15 seconds of advertisements respectively.
Among them, the first advertisement after the afternoon news at 12:30 noon is the most valuable one, and it was also won over by the advertising company.
As for the longest 3o-second advertisement, it is not used to cast TV, but to cast the Internet.
This requires them to arrange the advertisements in southern Yunnan Province, and then contact the Internet portal and the advertisements in five other provinces and cities to serve them together.
After all, Liang Zhishan, a southern Yunnan Province, has the most urgent demand for advertising here, and needs to solve his urgent needs.
At 12:30 noon on April 23, in a community in the central urban area of Chuncheng City, southern Yunnan Province, Wang Wenchen and his family were having lunch. A wall-mounted large-screen color TV was hanging on the wall opposite the dining table, and the midday news of Yunnan Satellite TV was broadcasting.
Wang Wenchen graduated less than a year from university and worked in a nearby large private enterprise. His parents are middle-level managers of a state-owned enterprise and are considered a well-off home in Chuncheng City.
The family's work location is very close to home, so they cook rice with an electric cooker before work every morning, and when they come back at noon, they can only cook and eat soon.
Just like in the past, the family reads the afternoon news in the province while eating, and occasionally talks about it.
Then, after the news broadcast, an advertisement popped up. The exquisite food, Yipinju logo, and the last domineering advertising slogan "Yipinju food, all in Yipinju" immediately attracted Wang Wenchen's attention.
"This Pinju looks very high-end, why haven't I heard of it? In theory, the advertisements have been posted to our provincial satellite TV station. There should be their franchise store?" Wang Wencheng said with a smile.
As a result, Wang Wenchen's father snorted and said, "What's the level? It's just that outsiders imitated the bamboo rice we saved and returned to make our money! Moreover, the price is still expensive, so we treat southern Yunnan people as sheep slaughter!"
Wang Wenchen said "ah" and said in surprise: "What's going on? Dad, do you know this family?"
Wang Wenchen's father nodded and said, "I know, why don't you? I knew it before the Yipinju franchise store opened. However, everyone said that the bamboo tube rice in this Pinju franchise store is expensive, the taste is not authentic, and it is opened by outsiders. So, everyone resisted, and few people went to eat it. It is said that the boss is very angry now!"
Wang Wenchen said: "I will only know how much their bamboo rice is when I eat it. Why do you say it is expensive?"
You know, Wang Wenchen's family has good conditions. The average price will definitely not make his father say it is expensive.
Then, he heard his father say, "Haha, our local authentic bamboo rice is only sold for 20 or 30 yuan per serving, and the most expensive one is less than 40 yuan. Do you know how much the bamboo rice sold by Yipinju?"
Wang Wenchen asked: "How much does it cost?"
His father said: "It is still the lowest one! There are two higher grades, namely 2oo yuan and 4oo yuan per serving!"
"So expensive?" Wang Wenchen was shocked. The price was indeed beyond his expectations.
Wang Wenchen, who had never heard of Yipinju, was inevitably a little surprised to hear such expensive bamboo rice for the first time.
Wang Wenchen's father nodded and said, "So, in fact, many people know this Yipinju franchise store, but no one goes there. They just think that they are imitating our bamboo rice with outsiders. They are not authentic and dare to sell it so expensive and not authentic. So, everyone unanimously resisted and did not eat it!"
However, Wang Wenchen's idea was obviously different from his father.
First, the several food shots appearing in the advertisement are beautiful and look delicious, which is very attractive to Wang Wenchen.
Secondly, the brand advertising slogan of "YiPin Food, All in YiPinju" is also domineering and has an appetite for Wang Wenchen.
In the end, the high price of food not only did not scare Wang Wenchen, but instead aroused his curiosity.
Is it okay to sell Yipinju things so expensive?
If the food is not delicious, will the owner of the franchise store dare to join?
Obviously, this is unlikely!
So, the only explanation is that their bamboo rice is indeed more delicious than local in southern Yunnan Province, and much more delicious. Otherwise, how dare they sell a few hundred yuan per serving?
As for whether the price is worth such a high price, you have to try it out before you know it.
But Wang Wenchen was sure that Yipinju’s bamboo tube rice was definitely better than other local bamboo tube rice restaurants, and there was no doubt that.
As for his father's idea of xenophobia with strong local protectionism, Wang Wenchen disagreed.
Regardless of whether he is authentic or not, the food is delicious. Wang Wenchen would not say that it was a restaurant opened by outsiders, so he would not go to eat it.
If anyone has the same idea as his father, who would dare to invest in southern Yunnan Province from other provinces? How could southern Yunnan Province, which is located among the mountains and ridges of the Yunnan-Guizhou Plateau, develop its economy?
Therefore, Wang Wenchen immediately said, "Dad, where is that Yipinju franchise store? I won't come back for dinner in the afternoon, so I'll try this so-called sky-high bamboo tube rice."
His father immediately said unhappy: "Don't you tell me, no one will go to counterfeit products from outsiders, why are you going to do?"
Wang Wenchen said: "Oh, what do you care about others? A bamboo rice has risen to the level of protecting ethnic food? It's really! The most expensive one is only 400 yuan. I'll try it. I won't go eat it after it's not delicious. If it's delicious, I'll bring you two servings back!"
Chapter completed!