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Chapter 215 Example of Resurrection

In fact, it is needless to say that the technology of Taili Songhua Chop Egg Factory is. Even though there are so many competitors on the market, the taste, color, and shape of Taili brand Chop Egg are still among the best among all Chop Eggs on the market.

However, it was just because Hu Yansong and the other two were unwilling to make progress, fighting for power and profit, and squandering the bread and so on, that the egg factory was brought to this situation today. As long as the sales were improved, Taili egg factory would soon be able to recover.

However, because of Hu Yansong and his three-member fools, the Egg Factory not only has no funds, but also owes hundreds of thousands of loans from the bank, and cannot borrow much money, so there is no funds to establish sales channels and advertise.

Therefore, we need to discuss how to increase sales.

Due to the decline of the egg-seeding factory, the current Taili Songhua egg-seeding factory has been shrinking again and again, and all employees have been getting more than 30 people from the peak.

After the change of management rights, the scale of the factory management has also been greatly reduced. In addition to the necessary important positions such as factory manager, finance, sales, production team leader, etc., all other positions have been merged and compressed.

For example, the establishment of two deputy factory directors and workshop directors was all cancelled by Hu Zhensheng and others.

It is related to the future of the egg factory founded by grandfather Hu Taili. After the factory management rights were changed, Hu Zhensheng summoned more than 30 employees of the factory and all the people within the family to brainstorm and discuss ways out.

Of course, Hu Yansong and the other two did not show up in front of each other and did not attend the meeting. However, the spouses, children, other relatives with shares were all present.

Although some people have their own careers and do not want to gain anything from Taili Egg Factory. However, Hu Taili has more or less shares in each house, so everyone still wants to make it come back and regain its glory.

At the meeting, everyone spoke enthusiastically and put forward a lot of ideas, but they were all about internal management. Because the chaotic management of Hu Yansong and the other two brought too much harm to the factory. Therefore, everyone also had the most opinions on internal management.

Then, in external sales, everyone suggested that packaging needs to be replaced, advertising, and sales need to be increased.

Otherwise, if the bank urges the loan, the factory will not even pay everyone's salary, and the factory will only close the door and close the bank.

The sales department was laid off, and the original sales section chief and others had already left. Only one of the original old salespersons, Lao Zhang, who was in his 40s, was left behind.

Speaking of sales issues, Lao Zhang said: "It's okay to ask me to go for sales, but our crust eggs have good taste, high cost, and no popularity, and have no competitive advantage in the market. Therefore, to improve sales, we must increase the popularity of our crust eggs. Otherwise, with the current wholesale price and popularity, not many merchants are willing to sell our crust eggs, and not many citizens are willing to eat them."

Everyone agrees with Lao Zhang's words.

The eggs from Taili Chop Egg Factory are indeed better, with better taste, and the pine flowers are more beautiful and beautiful.

But similarly, the cost is much higher than other peeled eggs on the market. The wholesale price is high, the dealer's profit is thin, and the price sold to consumers is several percent more expensive than other peeled eggs on average.

In addition, when Hu Yansong and the other two were in power, they did not manage well and never placed advertisements, which led to their continued decline in popularity and have now lost the competitive advantage of the old brand.

In addition to having some sales in Meitan and surrounding counties and maintaining the current scale of dozens of employees, Taili Pidan is no longer glorious.

Taili Pear Eggs have no problems in quality and taste. Now, to make a comeback, in addition to optimization of internal management, the key is to increase visibility and expand sales volume and sales scope.

However, it is difficult for the factory to maintain the status quo now, so where can I still have money to advertise and increase my popularity?

Just when everyone was at a loss, Hu Yanxue's daughter Yang Jie, who was studying in college in another place and was going home during the summer vacation, suddenly said: "Don't you know if you know Yipinju?"

Except for a few workers, most people nodded and said they knew. Moreover, many people have more or less gone to Yipinju’s delicacies.

Then, Yang Jie said: "In recent days, Yipinju has just launched a lean egg and lean meat porridge. I went to eat it yesterday morning, but it was still as delicious as ever and was widely praised. I think if we let Yipinju use our peel eggs regularly and become their only designated supplier, will there be some advertising effect?"

Someone immediately smiled and said, "Yipinju only sells more than 20 bowls of lean eggs and lean meat porridge every day, and uses dozens of peeled eggs. What effect can it have on such a large factory?"

"Not bad, the amount is too small, there are few people eating, and there is not much advertising effect."

At this moment, someone reminded: "I think Yang Jie's advice is good. Don't just focus on the dosage of Yipinju. Dozens of peeled eggs per day are indeed useless to us. However, you must know that Yipinju is now in Qianzhou Province, but it is quite famous. It is also a bit well-known nationwide. If we can become the designated peeled egg supplier of Yipinju, it will definitely have a certain advertising effect."

Another person immediately agreed: "Indeed! Yipinju uses not much, or even very little. But through Yipinju, it can improve the level and popularity of our eggs in the hearts of consumers. For example, a friend of mine works at Chenyue Food Company in Xuyang County. The Xuyang silver silk hollow noodles they produce have been in sales difficulties. As a result, it is because they have become the only supplier of Yipinju pasta noodles, which has increased the level and popularity in the hearts of consumers, and opened up sales. Now, their sales have increased several times compared to last year."

Hearing this, Hu Zhensheng's eyes lit up.

He just returned home and took over the Taili Egg Factory under the recommendation of his family. He used to work on the coast.

However, even though he was so far away, he had already heard of Yipinju's famous name, and followed Yipinju's Weixin official account. He knew that the number of followers of Yipinju's Weixin official account has now reached hundreds of thousands.

Many of these food lovers come from all over the country, not only Qianzhou Province is concerned about them.

He also visited Yipinju Restaurant and tasted Yipinju’s sky-high food in person, which was deeply impressed.

At the same time, he also saw the reactions of customers at Yipinju Restaurant with his own eyes. Everyone highly praised Yipinju's food, and everyone would eat happily even if the price was high.

At the same time, Yipinju has opened several bamboo rice franchise stores outside, and its reputation is growing faster and faster.

In addition, some people cited the example of Chenyue Company's hollow silver wire resurrection, so Hu Zhensheng couldn't help but feel moved.
Chapter completed!
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