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Chapter 159 Recipe Control

Although Qin Dashi personally tasted Yipinju's bamboo rice, he admitted that Yipinju's bamboo rice was indeed better than his cooking.

However, it is still a matter worth discussing whether it is necessary to pay 100,000 yuan in tuition fees and 200,000 yuan in franchise fees to join Yipinju.

With Qin Dashi's skills, although the bamboo rice he cooked was not as good as Yipinju, it was still fine to open a store and sell it for 20 yuan per serving.

However, the profit is relatively low at this price. With the ingredients and the cost of store rent, a portion of bamboo rice may only make a few yuan.

With such a small profit, everyone has no confidence in achieving a higher income than Yang Zhijie and Qin Shuyu's working.

However, the elderly were reluctant to pay so much money to study.

The key is that even if everyone is willing to do so, they can stop buying a house when they get married and settle in the countryside, but after paying the tuition and franchise fee, where can they still have money to open a store?

What is the cost of store rent, decoration, and tableware purchase?

Therefore, the whole family felt quite confused.

After thinking for a few days, Yang Zhijie and Qin Shuyu proposed to go to the boss of Yipinju to negotiate and bargain to see if the price can be reduced or the payment method can be changed.

This has received the support of several elderly people. Whether it succeeds or not, it is always good to talk about it first.

Everyone has reached a consensus that you can’t work for a lifetime. It’s better to have your own career, which is the way out.

So, one day at the end of March, Yang Zhijie and Qin Shuyu and his daughter entered the city together and went to Yipinju to discuss this matter with Boss Rao Mingyang. Yang Zhijie's mother did not go this time.

After talking about Rao Mingyang, after discussing with Zhou Xianying that he could sell the cooking technology of bamboo rice to other countries, although Yang Zhijie had not come to him yet, Rao Mingyang was already considering how to expand the scale of the chain.

If it were just Yang Zhijie's franchise store, even if he charged a 200,000 yuan franchise fee a year, it would not be much money. To make hundreds of millions of cash, this amount of money is simply a drop in the bucket.

Therefore, we must expand the chain scale, let more people join Yipinju, collect more franchise fees, and win the amount, so that we can hope to make hundreds of millions of profits to upgrade our cooking skills.

There are thousands of franchise stores across the country. If Rao Mingyang's bamboo tube rice has this scale, the franchise fee alone would be charged hundreds of millions of dollars that year.

Of course, this ideal can only be a luxury at the moment!

However, it does not prevent Rao Mingyang from fantasizing.

However, before Yang Zhijie and his family of four came, Rao Mingyang was imagining how to manage the recipe if there were so many franchise stores and how to control the recipe from being leaked by others.

However, no matter how you think about it, it seems that you can't control the leak of the formula.

People’s hearts are the most difficult to control. No matter what confidentiality agreement you sign or how much liquidated damages are stipulated, it may not prevent someone from leaking the recipe of bamboo rice to the outside.

Moreover, bamboo rice is made and sold immediately, so the recipe must be taught to the franchise store, otherwise how can others make it?

Therefore, in the end, it can only be attributed to Yipinju's brand management.

It’s like eating chicken, but it’s not necessarily true to say how much fast food it has.

But because the brand of Bird Chicken is valuable, everyone is paying the franchise fee of several million yuan in a franchise store, and willingly. No one is worried about losing money. The one who joins Bird Chicken is the brand of Bird Chicken.

As for the fast food cooking methods inside, the value is not that valuable.

Chicken legs with the same taste can be sold for dozens of yuan per serving, while the unknown shop on the roadside may only be worth a few dollars per person.

Therefore, when operating a chain franchise store, the brand is the first priority and must be protected. As for the formula, it is secondary.

Of course, it is also a bit inappropriate to completely give up control of the formula and let it go.

However, how to master this recipe really makes people scratch their heads a little.

This bamboo rice can only be cooked and sold by the franchise store itself, and the recipe has to be handed over to the franchise store. After teaching this, it can't be controlled.

Therefore, these days when Yang Zhijie and his family of four came to visit, Rao Mingyang hid in the office without any trouble and discussed with Zhou Xianying the issue of controlling the formula.

Finally, Zhou Xianying proposed an idea, which is to use management methods similar to instant noodles.

The composition of bamboo tube rice, bamboo, rice and water must be fresh, and can only be purchased locally in the franchise store and sold immediately.

However, other seasonings and side dishes seem to be able to think of a way.

For example, oil, salt, vegetables, and meat can be made into seasoning packages like instant noodles and then provided to franchise stores?

How many seasonings and side dishes are needed for a bamboo rice? The Yipinju Main Store opens a seasoning processing factory and processes it into one bag of seasoning bags, and then directly provides it to the franchise store.

When joining a franchise store, just master the recipe of rice and water, then add seasoning packages, and directly grill and cook.

As for the preservation of side dishes, you can dehydrate like instant noodles seasoning packs. Then, cook with water when grilling in a bamboo tube, and there will be no problem.

The solution proposed by Zhou Xianying made David Rao Mingyang excited.

If someone really joins, using this management method, Yipinju provides seasoning packages for oil, salt, dehydrated vegetables, chicken, and beef. Only teaches rice and water recipes and cooking techniques to the franchise stores, it seems that the leakage of the recipe can be better limited.

In this way, although it is still possible that others will find food research institutions to study the seasoning and ingredients formula ratios in the seasoning package, the research cost is not cheap. No one in a separate franchise store will do this.

Just like chewing chicken, the main store also provides seasoning packages such as tomato sauce, chili powder, etc., but no franchise store is idle. They study the formula composition of these seasoning packages and then develop and use it yourself.

Not to mention that the main store uses contracts to restrict the franchise stores from using seasoning packages provided by the main store, this process of researching and cracking the formula is not something that ordinary private institutions can do.

Even if you have done it, you cannot use it blatantly, because doing so will violate the contract, and that is a thankless thing.

Therefore, using Yipinju to provide seasoning packages to control the formula and pay attention to brand building, it should be possible to avoid the possibility of franchise stores leaking the formula to the maximum extent and then doing it on their own.

However, in this way, it would be a bit too much to charge another 100,000 yuan in bamboo rice cooking technology tuition for franchisees.

Because the value of bamboo rice is actually in the recipe. As for cooking skills, it can be learned in a few days, but it is actually not worth much.

Since the recipe is divided by the main store in the form of seasoning packages, it is not suitable to charge such high tuition fees as others.
Chapter completed!
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