Chapter seven hundred and forty-nine can make money
Andy's hope for planning the Dodger Stadium is the Bernabeu in the United States. Looking at Real Madrid's Bernabeu Stadium, it is no longer just an arena, but a Madrid tourist area with Real Madrid Club as the core.
Although the Dodgers are located in the suburbs, the transportation is convenient. As long as they have enough attraction, many fans will choose to come here to visit, shop, eat, and watch the game in the evening. The expenses are definitely greater than the game itself. You can imagine the consumption of various surrounding business places.
In addition to the direct pull on consumption, it has a great promoting effect on the region to accumulate popularity and increase popularity.
Andy has always been a terrible problem with the naming rights of the Dodger Stadium. Damn, the sponsor of the Major League Baseball League is a contract negotiated with the Major League, leaving very little room for the team to sign a contract separately. Even if the contract is broadcast, the Major League will strictly control it. Bypass the Major League negotiations, it will not be passed at all and will be rejected.
The baseball caps of all major league teams come from the manufacturer New Era, with 24 sponsors designated as Budweiser and drinks Gatorade, and nothing is involved in the team.
Major League Baseball only distributes 27% of the league's total revenue to 30 teams, so for baseball teams, only by expanding their business model to teams outside the court can increase their revenue.
Fortunately, the Dodgers hold several good cards, one is the right to broadcast the TV. After all, this is Los Angeles. The Dodgers are also a famous team with a market value second only to the New York Yankees. The second is that there is a stadium naming right that has not been settled. The third is that an official designated airline sponsor can use it.
So when everyone sat down in the conference room and Andy told them about these three ways to make money, everyone fell into a short silence. Except for the stadium naming rights that are not new but absolutely subverting tradition to the Dodgers, the remaining two have partners, and the fool can also hear that the boss is going to breach the contract unreasonably.
Since Operations Director Martin Lee has shown his face in his previous market planning, he doesn't care about rushing out and leaving a deeper impression on the boss.
"Fox's broadcast contract is generally good. The annual broadcast fee of 80 million yuan is also the highest broadcast contract in the league. It is even higher than the Yankees' self-operated TV network. Moreover, our negotiations are not very good. Fox is even willing to sell Sports 2 to us...
As for the sponsorship of designated airlines, Southwest Airlines' sponsorship contract is considered. After all, it is only 3 million yuan in sponsorship fees, which is indeed not worth the current Dodgers. You should know that the boss, the level of attention you brought to the Dodgers is not just in the competition and the arena. You can consider re-investment."
If the current manager of the team, Granada, looked at Martin Lee with a deep meaning, nodded and agreed: "These are advantages, but the most important thing is the team's performance. Only when the results get better and better can our fans enter the stadium and sponsors come one after another."
Andy narrowed his eyes slightly, reached out to touch his chin, pondered for a while and said, "I don't care about the team's affairs. The team's finances have long been straightened out. If you have enough funds, go buy them if you lack people. If you don't want people to leave, you can pay them a salary!"
He also knows that this huge pit exists in the baseball world, and often uses money to support players who are traded away just to free up positions.
"Martin, you are responsible for forming a development team to be responsible for the next development issues. Okay, let's break up the meeting first, Granada, please stay..." Andy saw that the discussion was almost over and ended the meeting.
After only the people Andy brought and Granada were left in the conference room, Andy said, "How do you think Martin?"
"He is a loyal employee of Dodge. He has been working here for seven years. Although there was nothing outstanding before, he did not make any mistakes. I didn't expect that today would be a surprise." Grana reached Martin, who did not deliberately suppress the limelight, because he was too busy. He only had the energy to manage sports investment companies, not just a baseball team. He was happy to see someone help him share the burden. He flew back and forth around negotiations during this period, hoping to know how to clone his body.
"Then let him serve as deputy manager, in charge of marketing and expansion, and complement your current vice president of the team. You are also the manager. Then see who is more outstanding and who will take over your position." Andy is going to hold his bones and let his subordinates break the rhythm of his head. Of course, this will make his subordinates perform desperately and create value, which is the most enjoyable for him, the boss.
"By the way, how is the negotiations with the Houston City Government? I haven't read my briefing today, just tell me." Andy continued to ask.
"They are willing to complete the Toyota Center transaction for $100 million, and the 10-year naming rights of the Arena and Toyota will continue to be retained, and the previous naming profit will not be discussed separately."
After hearing this, Andy basically understood that it would cost 5 million US dollars more than the stadium's 235 million yuan construction cost. The 10-year naming fee of Toyota that he ate was directly converted into the acquisition cost. Overall, it was pretty good, but it still needed to pass the city council's vote.
Although Andy was very unhappy with the need to fulfill the Toyota naming contract, although the annual naming fee of 10 million is not the highest in the league, it is still ranked fourth. It is acceptable. There are still 6 years left. I will take a bite at that time. Will the citizens and fans be used to changing their names? As long as they can increase profits, they will get used to it over time.
"Then let's go into the acquisition process. You go to Houston and clear the obstacles of the city council. If you encounter any trouble, call me anytime." Andy had no worries about the hardest city council. After all, their Smith family's foundation is in Texas. Of course, it is not ruled out that there are people who are looking for trouble, just get a few votes.
"By the way, let the Rockets go to the Beijing City of the Celestial Dynasty to set up offices separately and dig deep into the Rockets' sponsors, such as basketball stands, some booths in the gymnasium, and the back of the seats in the stadium, etc. As long as you can attract investment, you can use it to attract investment..."
Granada was confused after hearing this. Andy made the advertisement on the back of the Tianchao bus and squeezed out the advertiser's behavior, which directly refreshed the foreigners' festival. Can you still play like this?
"This... no manufacturer will buy advertisements for such locations, right?"
Andy rolled her eyes directly and said to Granada, who expressed doubts: "Celestial manufacturers will definitely compete for these advertising spaces, so don't be too cheap..."
Andy left the Dodge Stadium with his assistants and bodyguards, leaving Granada with a question mark and exclamation mark on her face. "Ahem, the basketball rack advertisement is taken out in the area..."
Andy has long been no longer concerned about the things like making money. It can bring profits and make money. It is a bullshit festival that you want, laughing at the poor but not the hang of money. The most important thing is to make money. You know the warmth and coldness!
Boss, where are you going next?" Tory Black stood up slightly and pulled away his black tight-fitting skirt, which made the big devil more convenient to enjoy the black si long tui, and asked softly.
"Well, go to the copyright company to see what the fat man is doing." Andy leaned his head up on the pillow, gently stroked the smooth silk beauty~tui, listening to the briefing read by Tori, this kind of master's style was what he enjoyed the most.
"Nomura Securities, the largest broker in foot basin, announced a loss of US$620 million in the quarter. According to an analysis by the think tank in combination with market news, it is very pessimistic about the upcoming third-quarter financial report of Merrill Lynch, the world's top brokerage firm, to be released. The analysis said that the loss amount will reach an astonishing number..."
"Hey... these people are not worthy of sympathy at all. The subprime mortgage market has clearly collapsed, and major stock markets around the world have also taught them a lesson with a drop. The dying struggle in September and October has made these people worse. It's really a matter of being a tragedy. Waiting to watch the show!"
Andy couldn't help but sigh, listening to Tori's reading, some people were like this, they forgot the pain after their scars healed. Even if they were talking nonsense, they would not listen, but instead jumped into the pit even more violently. The stock market and real estate market in October had a dramatic bottoming out, making many people forget their previous trembling and had long thrown the impact of the crisis caused by subprime loans behind their heads. Even the US government and rating agencies were questioning the real harm and seriousness of the subprime mortgage crisis. There were great differences in the understanding of the subprime mortgage crisis. Andy's newspapers have warned more than once, but they still couldn't resist most people's continued to commit suicide and continued to push up the stock market.
Entering October, the US stock market was pushed up to 14,198 points by the market, and the Tianchao stock market on the Pacific side was also pushed up to 6,124 points, which was simply irrational and crazy!
Since that's the case, then go to die!
Chapter completed!