At noon on July 28, Andy ended his "social engagement" in Washington in the midsummer sun and arrived in Silicon Valley. After the convoy came out of the airport, he went straight to whats headquarters. Speaking of whats headquarters, I believe everyone will shake their heads and laugh, because it is definitely the "best" among all Silicon Valley companies.

Because, so far, most people from the outside world still cannot clearly locate the mysterious whats, only knowing that it is in this mountain view neighborhood in Silicon Valley...

The news circulating outside is also known from some reporters who have visited whats headquarters, which is known as the news that whats company is set up in an office building with an extremely ordinary appearance, with no signs outside and no signs at the company's door. The reporter is not allowed to disclose the address to the public. If you want to interview, you have to sign a confidentiality agreement.

To this end, Andy held a meeting since the establishment of Whats Company, urged everyone not to disclose their address to the media. The outside world can only know that the office is located in a certain neighborhood in the mountain view city area.

What makes people even more unable to hold their chin is that whats company only wrote a little bit "We are hiding in a corner of Silicon Valley" on all external information, but it has a postal code attached to the back, which is very cunning to make a pre-adolescent boy teasing others for success.

Of course, in addition to pretending to be mysterious and having some pranks, but in the final analysis, Andy's purpose of keeping the mystery so deliberately is not intentionally mediating with the outside world. In fact, this is the same as people anonymizing online. Andy is protecting his employees and office space from being disturbed, so that his employees can study technology wholeheartedly and provide more perfect products and services.

In fact, the reason why Andy used the name of whats was because of the bad taste in it. He read whats faster, does it sound like a slight joking “what’sup” in English with a slightly joking tone?

This clever homophonic voice has long been interpreted by the media, saying that it has the meaning of Andy Smith greeting faebook. As some functions of the two companies overlap, this kind of greeting is even more interesting.

When Andy walked into the office building with a group of bodyguards, the front desk hurriedly stepped forward to greet him. After Andy smiled and nodded, he stepped on the steps and went up to the third floor. In the office hall on the front wall, the sentence "No advertisements! No games! No gimmicks!" was written by Andy, a big slogan was made into a big slogan, and it was empty. At this time, it was lunch break. The desks of programmers and engineers were scattered with headphones, well-made headphone racks, Lego car models and dart boards. On each table was a metallic Apple desktop computer.

The office that Andy used was hidden in the farthest corner. The white door was closed tightly, and a vigorous green plant stood on each side of the door, almost covering the door.

When I opened the door, it was quite spacious and well-lit in the office, which was very clean and cool. It was not the office that Andy often used. It was all very simple, with a set of pebbles-shaped sofas and a few blue cloth chairs. And a two-meter-four-long desk. In addition to computers and computers, a few movie posters that belonged to his goddesses in the past are the most typical decorations, and there is nothing else.

Although everyone in the company knew that he was coming to the company today, Andy did not mobilize all the executives and subordinates to welcome him. He did not want to bring those stupid things into the company.

After getting on the boss's chair, Andy opened the drawer, took out two walkie-talkies from it, opened one of them, adjusted, and then said to the walkie-talkies: "I am Andy Smith, I am Andy Smith, Jane Comb and Brian. Please answer after hearing it..."

"Sha-Du"

"Boss, good afternoon, I'm Jane, Brian is by my side, we'll see you right away."

Hearing the voice from the intercom, Andy nodded with satisfaction, and then after giving another message, he turned off the intercom and sat on the boss's chair. Andy was filled with emotion. Whats is moving towards connecting 500 million people. Services that can reach this level have immeasurable value. How could Andy not be excited? This is his personal achievement to promote the world to be more open and interconnected.

Jane Comb and Brian Acton are talents that Andy poached from Yahoo. Jane Comb is responsible for technology, Brian Acton is responsible for CEO and the operation of Whats Company. The two of them have the ability and cooperation, and Andy is very satisfied.

Since whats was listed, its development can be described as rapid. In November last year, whats' monthly active users were 200 million, and in February this year it was 300 million. Now, whats' monthly active users have soared to 500 million, of which 70% of users log in every day. Now, whats has added 1 million new users every day, and the number of messages sent daily reaches the global telecommunications SMS, with 1 billion photos and 200 million audio messages every day.

The amazing performance in user growth is due to whats put all its energy into how to make its products simpler and easier to use, and it doesn't even require users to create usernames or passwords to use. It is precisely because of its simplicity and ease of use that whats creates a classic growth myth.

Although Andy borrowed a number of features and developed a new instant messaging software, Andy also went through some screening to implement the simplicity of the software and eliminate advertising harassment.

At the same time, the biggest feature has been improved, that is, it can display the message you sent and whether the other party has read it. If the message is successfully sent, it will display a small green hook in the lower right corner of the box. After the other party reads it, it will display two small hooks.

As a person standing on the shoulders of giants, Andy naturally knows that only by catching young people can he seize the market. Therefore, using Vatipur can show the time of the other party's first appearance, and finally online time, it can infer whether it is convenient to contact the other party now. It is very suitable for the ambiguous meaning to sprout quietly, making Vatipur immediately a hot dating for young Americans who are more conducive to openness to master the social standards.

Whats retains cartoon expressions, has already circled friends, and is planning to use public accounts to make money, but it has also directly deleted various magical experiences such as games, news, shopping, etc., and even the voice function has only been launched recently. But the price is simplicity, no advertising harassment, and no dazzling functions. Perhaps because whats is a local product, Americans like this one very much.

"...Don't worry, we should focus more on the sustainability of our business, rather than how fast it can grow and how quickly it can grow. Believe me, in the future, whats will become bigger and bigger, and even become the leader in the field of mobile communication applications."

In the office, Andy finished reading the development plan for the next stage of Vatzip, smiling at the technical director and CEO, who was sitting opposite him, said, "Advertising makes us constantly pursue better cars and more expensive clothes. We will be delayed by advertising, so we choose to stay away from it."

"I totally agree with this!" Jane Combe glanced at Ceo Brian sitting beside him, then looked at his big boss, and continued: "No one hopes to face the bombardment of advertisements as soon as he opened his eyes in the morning, and no one hopes to sleep with the company of advertisements. We know that users would rather chat with friends without being disturbed.

We hope whats is such a product. Advertising not only destroys the aesthetic design of the product, it also destroys the privacy of users. An important task of the engineering team of companies selling advertising in applications is to collect user data in order to deliver more accurate advertising to users.

In this case, users become a product. And we, Vatzip, have spent all our time and energy on improving the product. We constantly patch product vulnerabilities, add new features, etc. We can let all users understand that we have no interest in their privacy data!”

"We can tell our users this point so that they can understand this. Sometimes, we also have to sell feelings and let our users know that Vatzip is not just a cold technology product, but a daily necessity. They use not only products, concepts, values, and lifestyles." Andy's eyes lit up slightly. For Americans, personal privacy is very important. Using this as a promotional point will undoubtedly tick their itch.

Although Andy is also using these big data to promote the development of artificial intelligence programs, he has never thought of using user data to sell it. Even if almost all network companies are doing this, Andy knows that something will happen sooner or later, and the blow will be much more serious than the small amount of money he makes now. This is also why he fell in love with and agreed to acquire data self-destruct technology.

“Boss, whats is the only software that could be widely used in history, it has more engagement and now uses it more every day than Facebook… Based on our experience in building strong growth and widely engaged global services, we believe whats’ users will exceed 1 billion in the coming years.

However, we have to consider that whats' growth will eventually slow down in the future. Both Facebook and Ins will face this problem, and as the user base grows, new users will naturally become more difficult to find. And our real problem is that the natural growth ceiling of Watzip is built on the ceiling of large-scale mobile phone networks."

eo Bryan is not concerned about Vatzip's technology and functions. He is more concerned about how to expand the market and how to make profits. As a technology company like Vatzip that has taken off, he really regards Vatzip as a career, not just fulfilling his professional ethics as a professional manager. He has also devoted a lot of effort to this end.
Chapter completed!