Chapter 1818: The big hand reaching out to the foot basin
Even if there is a general consensus in the media industry itself, the current situation is very obvious. It is not very profitable to make money by making newspapers at all. It would be good if you can not lose money. Even if you do news itself is not very profitable, whether it is an old media or a new media.
However, it has to be admitted that almost all American newspapers are for profit purposes, including the newspapers acquired by Andy. Although this will complicate the problems existing in news organizations, Andy's not-so-short money can indeed provide newspapers with a path without market pressure and allow them to continue on this path.
With big funders behind the scenes, it can indeed make newspapers better, especially Newsweek and The Los Angeles Times, which were once on the verge of shutdown, have far more experience in attracting readers to support their digital versions than most newspapers. Therefore, they go the farthest on the road of relying on advertising and reader support, and those newspapers that go the same path can see them as examples that can be followed.
Andy's think tanks give different opinions and support in the acquisition of newspapers, which seems to be a bit of a "high-end toy", are indeed, to a certain extent because despite the difficulties faced by the newspaper industry, the think tanks generally believe that it is still profitable after big data analysis and investigation, and are still attractive to advertisers who hope to influence a large number of audiences. There are even many newspapers with profit margins higher than the average profit margins of Fortune Top 5 companies. If the intangible assets of these newspapers are added and acquired at a low price, it is undoubtedly a very cost-effective business.
In fact, having a prestigious and influential newspaper itself and never interferes in the production of news is an influence, which can enhance Andy's own impression and status in society. To put it nicely, it means loving newspapers, giving people a real sense of spending money on charity, being responsible for society, and giving people the impression that there are many money and people stupid. However, Andy will never mention that an influential traditional paper media has important public opinion and political value even when facing business difficulties.
In the past, newspapers in the United States existed under the control of various large families. Until the family newspapers were heading towards the end, large news media groups were considered the main tool to deal with the drastic changes in media in this era. The huge media groups launched irresistible acquisitions of traditional old newspapers again and again. In the end, people enthusiastically discussed the US newspaper derby of Graham's Washington Post and Suzberg's New York Times. However, now, everyone can only say that oh, they are all Murdoch's newspapers.
The famous news tycoon Murdoch enjoys a bad reputation for a series of tabloid scandals. If Murdoch's News Corp. is disgusting, then it is also a publication under a large media group, Andy Smith's two veteran media, News Weekly and The Los Angeles Times, won the favor of global readers, especially intellectuals and business elites with their consistent seriousness and taste.
With Andy's comprehensive reform of Newsweek, in the face of the impact of new media, it has completed an important transformation. It has established a paywall system for its online version, that is, each user can watch 2 reports for free every month, and then paid reading of online content. Newsweek became the first American mass news newspaper to do so. In a year, Newsweek's digital circulation exceeded paper circulation in North America.
Newsweek's subscription revenue exceeded advertising revenue for the first time. This was a disruption to the newspaper's business model—and traditional distributions often have % of revenue from advertising. Analysts believe that "pay walls play a huge role."
Although Andy's new media empire has risen very quickly and has good strength, it is still a bit far from the foundation of both the old media group Hurst and Murdoch's News Group. Although the print media has gone downhill, it is these old newspapers that have a long history that make Andy's media empire only a newcomer king in the media industry.
To make up for these gaps, Andy can only acquire those old newspapers to contribute to his background. Even if this will cause losses in his assets, he doesn't care about this loss. After all, the invisible advantage brought to him by the media empire is enough to make up for that loss in other aspects, which is considered to be gains and losses.
"Swish"
The wooden sliding door was opened, and the shirt decorated with bows showed elegance and fashion on the upper body. It was paired with striped trousers, unique and individual, and the little assistant who created the temperament of a working woman as a whole walked into the bedroom and said to Andy, who was wearing a suit in front of the mirror: "Boss, the guest is here."
"Yes." Andy nodded, looked at the time, and smiled faintly: "It's very punctual, let's go and welcome it."
As he said that, Andy stepped past the little assistant and walked out of the house. He remembered something again, and turned to her and said, "By the way, you can arrange it and let Jerry Lee from Water Drop Studio come to see me in the afternoon."
"Okay boss." The little assistant nodded and followed Andy in his high heels.
In front of the main entrance of the hot spring hotel, Andy looked at the convoy driving into the courtyard with a smile. To be honest, with his current status, ordinary guests really can't enjoy the treatment he had received from him. The security guards were scattered around, with a cold face on their faces. Soon the convoy stopped and got out of the car. The three people in the lead first looked at each other, and then led by a middle-aged man in the middle, walked towards Andy standing in front of the main entrance.
"Good morning, Mr. Smith, I'm glad to see you in the foot basin."
"Haha, hello, Mr. Stringer, I was really surprised. I didn't expect you to come to the foot basin as well."
Andy smiled and shook hands with the Westerner whom he greeted, and the other party was Howard Singer, the president of Sony North America. This was not the first time the two of them met, so after just a little politeness, the other party began to introduce Andy.
"Mr. Smith, this is Mr. Nobuyuki Irii, President, this is Mr. Andy Smith"
"Hello, Mr. Smith, I'm honored to know you for a long time. Thank you for your invitation." The other party spoke Japanese with a smile on his face, but when he shook hands with Andy, he still matched the benefits of the foot basin and nodded and bowed.
"Hello, Mr. Izui, I'm very happy to know you." Andy naturally could not nod and bow with the other party, and could only show great enthusiasm to shake hands and greet each other.
After the greetings with Nobuyuki Izui, the last guest who stood aside and had not spoken. Seeing Andy's gaze at him, he first bowed and explained with a smile: "Hello, Mr. Smith, please take care of Haruhiro Tsujimoto, the president of Capcom Game Production Company!"
When he heard that it was the real owner he was going to meet this time, Andy's smile became brighter and he reached out to shake hands with the other party and said, "Hello, Mr. Tsujimoto."
"Three, please, let's go in and chat." After the greetings, Andy reached out and smiled and invited. The three of them nodded with different expressions, and also reached out to make an invitation posture. Then Andy and the Sony president, Nobuyuki, came out of Ike and entered side by side.
In a Japanese-style living room, Andy sat in the first seat as the owner, and Natsunobu Izumi sat in separate seats. The four of them savored tea and greeted each other for a while, which slightly diluted the strangeness, but there was no one else in the foot basin's restraint.
The atmosphere became a little relaxed, and Andy did not go around too much with them, but instead smiled directly: "This time, I invited three of you here, there is something small. For the IP of "Resident Evil", our company is planning to build a Resident Evil-themed Horror Park at Universal Studios Osaka. My subordinates told me that the copyright of "Resident Evil" belongs to Capcom, but the film adaptation rights belong to Consdante Film and Television in Germany, and other TV adaptation rights, some peripheral copyrights belong to Sony. Originally, such small things could be left to my subordinates for discussion, but I happened to be here and wanted to make some new friends, so I interfere with my subordinates' jobs. I hope that the three of you don't make fun of me."
"Don't dare"
“How could it be, I’m glad to accept your invitation”
"You are kind"
Hearing Andy say this, even Sony's president Nobuyuki Izumi also bowed slightly and said that for Andy Smith now, his age and youthful appearance have long been deliberately ignored by all those who deal with him. No one will look down on him because of his youth and age. With success stories again and again, in the business world, Andy Smith has long been compared with those cunning and greedy capital tycoons.
Chapter completed!