Chapter 1803 Marketing Thinking
When Universal Studios Osaka opened its campaign with the Hollywood movies in the United States in 2001, it was a big hit, with 10 million visitors entering the park. Unfortunately, the good times did not last long. After that, the number of tourists declined, and once shrunk to only more than 7 million, and tens of millions became the glory of the past.
Universal Studios in Osaka, Japan, which opened in 2001, was first run by foot basin company after obtaining authorization from NBC Universal. Because most of the funds are from loans, the funds were in trouble for a while.
In 2005, Goldman Sachs Group invested in Universal Studios Osaka and became its largest shareholder. After Universal Studios listed on the Tozen GEM, Goldman Sachs Group conducted a public stock acquisition, and Universal Studios Osaka became a non-listed company.
This time, NBC Universal bought shares of Universal Studios Osaka from Goldman Sachs. In addition to the cheap price in the financial crisis, the most important thing is that Andy hopes that Universal Studios Theme Park can become a brand comparable to Disney theme parks.
There are only four Universal Studios operated by nbc Universal, namely Universal Studios Hollywood, Universal Studios Orlando, and Universal Studios Osaka. Before acquiring the shares, most of Universal Studios' revenue came from the independent two parks of Hollywood and Orlando. Universal Studios' annual passenger flow has remained at around 8 million. Although it is impossible to compare with the original tens of millions of passenger flow, such a number can still make it firmly among the top 25 theme parks in the world, which is also the main reason why Andy wants to return it to Nbc Universal.
Of course, the problem of not being able to make further breakthroughs has always plagued Universal Studios in Football. The most urgent task is to find ways to solve this problem as much as possible.
A hot spring hotel in the quiet mountains at the foot of Katsuki Mountain in Osaka was specially searched and packaged by Andy in Osaka according to Andy Smith's request. This is called secret soup in the foot basin. It is a real secret place between the wild mountains and wild water. Here you can enjoy the beautiful scenery of nature and seasons that are different year round and taste authentic mountain delicacies made from local ingredients.
The secret soup hotel that Mori Tangyi has an antique footbath-style building structure, with only six luxurious Japanese-style rooms, which just allows Andy and his group to stay in.
Andy looked at the hot spring made of a whole cypress wood, surrounded by a dense forest, and looked through the treetops to look at the ocean. The open hot spring pool seemed to float between the forests, beautiful.
"Hide in the mountains, streams and forests, enjoying the most primitive nature... I am very satisfied here." Andy smiled with satisfaction.
"Whether it is early morning or dusk, whether it is bathed in the morning dew in the courtyard, or looking at the mountains, rivers and rivers in the distance, in this quiet space, people can always calm down, talk to nature unexpectedly, and listen to the delicate chanting of the elf gate in the mountains..."
Sister Ziling, who was standing beside Andy, couldn't help but sigh intoxicatedly, making Andy's eyes stay on her slightly rosy side face, raised her eyebrows and said, "Hehe, the taste of happiness is still on the tip of she, let's start to experience the beauty here with the ingredients and chef's skills!"
"You are such a devil. You must know that food is my biggest enemy..." Sister Ziling said charmingly and coquettishly. Her coquettish voice made people feel indescribable.
"Haha, food is something you must enjoy. Even if you have to exercise more afterwards, in short, be happy first and then talk about it now, what do you think?" Andy naturally reached out and gently supported Sister Ziling's waist, reached out and signaled. Sen Gangyi, who was accompanying him, bowed slightly with a wink, reached out and signaled, and walked in front to lead the way.
The little assistant who followed Andy looked at Sister Ziling's graceful S-curve, and in his heart he had to admit that this woman with a sheep sound had a unique and good runaway.
Japanese cuisine emphasizes natural colors, delicious taste, diverse shapes, exquisite instruments, and the materials and conditioning methods pay attention to the sense of season. On the tatami mat, there is a black dining table in front of one person, and there are various dishes and bowls on the dining table.
"...In fact, if we want to eat delicious food, we should go to Osaka to eat the birthplace of the Pagoda Culture, the Dodonju Food Street, where there are countless signature stores and a wide range of delicious food. The last time I went there, I really couldn't bear to leave, especially the pineapple bread. Now I think about it, I miss it very much." Sister Ziling put down her chopsticks gracefully, and looked at Andy after drinking all the sake in her glass of toast with Mon Gangyi's humble and respectful toast, and said with a smile.
"Oh? I really want to go and have a look." Andy nodded to Sen Gangyi, who was full of wine, and said to Sister Ling with a smile.
"Ms. Lin is right. Dodon Hok is indeed a food street that food lovers like to go to." Sen Gangyi said while smiling while constantly breathing.
No matter what, Andy always feels that the people who speak in the foot basin feel a bit weird, especially the people who speak in the foot basin know the English proficiency of the people in the world. Not only Andy can't understand, but they themselves can't understand.
Fortunately, the Sen Gangyi I found has a background in working in the United States and speaks very well in English. Otherwise, he can really talk with confusion and gestures. Although Andy's Japanese level is still OK, he has not applied the idea of facilitating his subordinates.
Andy nodded, and then said to Sen Gangyi, who returned to his seat: "Have you finished sorting out the cinema since you took over the cinema? What are your ideas in the face of the sluggish situation of the amusement park?"
Andy asked directly. He never beat around the bush and went straight to the point when it came to work. Sen Gangyi hurriedly sat upright and replied with a serious expression: "Boss, you have finished sorting it out. I really have some ideas to report to you."
"Well, relax, let me talk about your thoughts first, don't be restrained." Andy reached out and made a pressing move to relax.
"Hi!"
Mori Gangyi instinctively bowed slightly and responded solemnly, then slowly relaxed his body, with no smile on his face, and began to say seriously: "After finishing the work, the first question I asked myself is, do we still have the opportunity to visit tens of millions of people?
To answer this question, it is not possible to rely on words and beliefs alone. I still think that only numbers are the most honest data. All phenomena in the world can be calculated using numbers.
During this period, I have been asking employees to take to the streets to do consumer surveys. As a result, according to my own set of mathematical thinking methods, I can confirm that Universal Studios Osaka has a potential for visits of 10 million people a year. The next step is to formulate a marketing strategy.
When most people plan to climb Mount Fuji, the picture they imagine is the scenery on the top of the mountain, not the journey from the top of the mountain footpath, but they often have to stand on the top of the mountain and look down to see how to walk up the mountain to see at a glance.
I mainly thought about the aspects of tourist composition, brand value improvement, pricing strategy, and have some suggestions and plans... Please correct me by the boss."
As he said that, Sen Gangyi took out a file bag from a leather bag beside him and handed it to Andy with both hands.
"Well, I have a good idea. I will read it carefully." Andy took the file bag and nodded with satisfaction.
Chapter completed!