Paris.

On the street in the early morning of autumn, the view on the Seine River is particularly wide. There are old European buildings on both sides of the river. The leaves of various colors are distinct in color, and the clouds in the sky are as low as within reach. The autumn in Paris is extremely gorgeous under the sun, and it feels so intoxicating.

In the convoy that had just left Charles de Gaulle Airport, Andy saw the charming scenery outside the car window, a cluster of golden tree canopies and European-style buildings. Even if it was not the first time he had arrived, he couldn't help but exclaim: "It's like a beautiful and heavy Impressionist painting!"

Andy doesn't like French people very much, of course, except for beautiful French women. Especially those French people with inexplicable arrogant personality. However, this kind of stinginess among French people is common, which is related to their national traditions.

Germans generally believe that the French always act like masters, at least not servants, and there is always pressure to be neighbors with them.

Don’t equate “freedom” with France. French freedom is often based on inconsideration of others’ feelings.

They believe that humility makes people lose their dignity, and the Gaul rooster very appropriately illustrates the French character, arrogant and aggressive...

The arrogance of the French targets everyone, and they are like this to everyone. After bombarding Marion Cotillard, Andy once heard from her that Americans are not educated, British people like to share the same thing, Germans are too dull, Italians are no brains, Spanish are lunatics, only noble French people are the wisest and bravest...

Feeling the arrogance in the bones of the French, Andy got up without saying a word and then bombarded her with a violent bombardment, making her kneel and sing the conquest all night! She looked "spit" with her face...

Four Seasons Hotel George V, Paris.

With Andy's arrival, the butler in the Royal Suite led the four waiters to stand at the entrance of the lobby with a magnificent and full of flowers.

Shuttled through the hotel corridor, the murals and sculptures were arranged in an orderly manner, and in a trance, it seemed like he was in the Palace of Versailles.

Of course, the palace-level Four Seasons Hotel George V, for Andy now, is no longer as dazzling as he was when he stays for the first time. With the Little Versailles Palace, the only reason why he chose Four Seasons Hotel is that they know their preferences better and know how to serve themselves.

"Mr. Smith, your breakfast is ready, prepared by Philip Lejeander according to your taste."

When he entered the Royal Suite, the little assistant helped Andy take off her windbreaker. When he heard the butler's words, Andy smiled and said, "Hehe, I'll greet the God of Food for me, thank him."

"Okay, sir."

Andy walked into the restaurant. The waiter had already opened all the stainless steel meal covers. The delicious food was still hot. After smiling and nodding, Andy sat on the first seat, picked up the high-legged water cup containing lemonade on the table, rinsed his mouth, and spit it into the basin of the watermaid held.

The napkin unfolded, picked up the knife and fork and started to enjoy his delicious French breakfast. At this time, the little assistant walked in and said to Andy: "The boss, Sebasti and Cartier, will arrive in an hour."

"Well, I got it, you can sit down and eat too, it's very good." Andy wiped his mouth with a napkin, then nodded and said.

Now when it comes to Spade A, the first scene that passes through people's minds is: Andy Smith, Hollywood star, nightclub, gorgeous and luxurious A wine label! Several major elements of the brand have been deeply rooted in people's hearts, and the success of Spade A's marketing strategy can be seen.

"This year, our Spades A can leave Moët, Princess Louis and other big names behind with 96 points. Everyone has made a great contribution. The reason for holding a sales reception for the limited edition Super Luxury Champagne at the Paris Opera is to continue to implement our marketing strategy.

As for the strategic transformation layout you proposed, let’s talk about it later. There is nothing wrong with the luxury image in front of others. The star effect, the rich and rich tycoons are squandering their targets. I don’t think there is any problem. Don’t forget that A-Spawn made her first fortune in nightclub bars.

Don’t be in a bad way with the market. As for those ridicule, haha, do you need to care about it? Noble? Jokes, what’s the noble thing to talk about if you can’t sell it!”

Andy closed the plan in his hand and threw it on the desk with a sneer and disdain on his face. In his opinion, he just couldn't eat grapes and said that grapes were sour. Even under the financial crisis, the sales of Spades A were not greatly affected, especially the hot sales in the Asian market, which almost directly wiped out the decline in European sales.

"It is the product of thoroughly smart marketing. So what if it is a successful one by opportunistic success? We just cater to vulgarity and get attention based on the celebrity effect, so what if we do?

Ingenious craftsmanship, the pursuit of details, design and beauty are all important factors in luxury goods, and they are indispensable.

The ultimate goal is to make money. Now that I have just gained popularity and have a brand positioning, you are telling me that I want to get rid of my old image and be prepared to devote myself to making wine and enter the high-end market?

You guys have no problem with their brains, right?!"

The meeting area in the Royal Suite was silent, with only Andy's cold scolding, Sebasti, Catier, and marketing director Bernardine, were all sweating in the cold sweat.

They don’t have many contacts with Big B. Although they had contacted the acquisition at the beginning, most of the time they spent thinking tanks tilting down the pipes and reported a briefing every day.

It gives many people the feeling that the boss is very low on the champagne of Spades, and it seems that he doesn't care about this little money at all. But no one expected that this group of people would flatter with the idea of ​​13 squares to flatter, and slapped the horse's hooves.

Damn, this face hurts!

"I'm sorry to the boss, it's my fault. I'm shaken by the critics' critical attitude and remarks..."

eo Sebasti Kuquid's expression on his face was extremely bitter, and he stood up and admitted his mistake.

"The glittering idol glory is not something you can let go. The sales of the Celestial Dynasty surged, and this golden packaging played a crucial role. Without the star effect, do you think it can grab the market from which brands do you think it can seize the market?"

Andy stared at Sebasti coldly and said, he knew that this group of people felt that the sales were high enough and that they were criticized by the French who claimed to be elegant. It was like improving their personality and no longer wanted to label them as rich people.

"Sit, I reiterate this time that the primary goal is to brew the best champagne wine. Brew the precious special brew of Spade A, and the external packaging must also be innovative. But the rich gold is still our symbol! Now is the wonderful moment for us to continue to implement the Spade A star effect and consumers are excited about it. As for this..."

Andy looked at the few people who were playing again with sharp eyes, reached out and patted the plan on the table and said, "When Spades A really leaves Moet, Princess Louis and other big names behind him, it's not too late!"

"I understand, boss."

The people present answered with a serious and solemn expression. The reprimand of the boss made them fully understand the thoughts of their boss, that is, don’t pretend to be noble. It is more important to be able to sell and make money in the wine cellar!

bq
Chapter completed!