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Chapter 799 [Advertising Giants]

now that--

Things have come to this point, and the road has been completed.

At this point, Chen Baisheng and "Movie Biweekly" actually have no other choice.

Now, the only thing that can be done is to "go to the end of the road and follow Mo Xuan to the end." Otherwise, if this is not the case, it would be a pity for the "sacrifice" he made.

It was like an ancient war. When both sides were "same power as fire", since a certain person had surrendered to this side, he would never, nor could he think about anything else, such as half-heartedness.

Otherwise, there will be no "development prospect" anywhere.

In this way, Chen Baisheng's only thought was that he could quickly grow under the care of the man named "Mo Caishen" in front of him.

At present, what Chen Bosheng is thinking about is the "sponsorship" mentioned by Mo Xuan at the beginning.

This is the most real thing that Chen Baisheng can see so far. Maybe the man in front of him can open up a new world for him through these two words.

"certainly."

As soon as he heard Chen Baisheng's words, Mo Xuan's face showed a "justified" look.

Since Chen Baisheng has agreed, now, it is also a "necessary process" to provide him with some novel ideas and some other sweetness.

Moreover, this sponsorship is also beneficial to him.

"Editor Chen, did you make money by holding the Xiangjiang Film Awards in the previous two sessions?"

Just straight in? Not suitable.

For Mo Xuan, although Chen Bosheng has chosen to "submit", as a person with a big picture, he still wants a long-term plan.

"Ahem."

When he heard the man in front of him mentioning the money-making situation of the "Xiangjiang Film Awards" in the previous two sessions, Chen Baisheng immediately felt a little embarrassed and he pursed his lips.

Making money? That's all fake, fake.

With Chen Baisheng's personality, if he could make money at the two Xiangjiang Film Awards in 1982 and 1983, he would not have appeared here.

In the first two years, the "Xiangjiang Film Awards" was a total loss-making business.

Otherwise, their "Movie Biweekly" would not beg for grandpa or grandma. It would become a big problem every year. This year, this institution will be next year's "Sing Tao Daily".

As a result, Chen Baisheng's arrogance gradually disappeared.

Even though he knew that Apple Daily's sponsorship was a risk and shared with interests, he still chose to "accept" it.

"Mr. Mo, you, let's talk about your sponsorship first."

At this point, Chen Baisheng didn't want to mention the shameful things he had in front of the man in front of him. Ahem, it would be better to change the topic directly.

"Haha, it seems that Editor Chen, you are really concerned about the development of the Hong Kong Film Awards."

Hearing this, Mo Xuan smiled and felt a little moved in his heart.

In this world, there are quite a lot of things that are not afraid of, but there is one thing that is the least feared, that is, people’s ambition, heartbeat, care, and this series of emotions.

There is a saying: "Greed is the original sin of mankind."

Now, Chen Baisheng's every move was not telling Mo Xuan that the other party was really moved, so everything that followed was really easy to talk about.

Before Chen Baisheng could answer, Mo Xuan continued to talk:

"Sponsorship, in detail, is advertising sponsorship."

"The official statement of advertising sponsorship refers to a business practice that can meet the specific marketing objectives of the company and the evaluable return on investment. At the same time, sponsorship is a transaction based on a win-win principle, and both parties can benefit."

"And now, what we have to do is to attract some advertisers who are willing to use our Hong Kong Film Awards to advertise."

"Our Hong Kong Film Awards..."

Well, looking at the man in front of him, he said, "Our Hong Kong Film Awards, this skillful tone is really...

However, at this point, Chen Bosheng has no other thoughts. The most urgent thing now is to take a look at the "advertiser" mentioned by Mo Xuan, how should this business be done.

In the field of film, Chen Bosheng still knows a little.

However, if it comes to business operations, then Chen Baisheng himself is quite sure. I'm afraid that three, five, or even ten, will not be as good as Mo Xuan's.

After all, the other party is the famous "Sheng Mo Cai" in Xiangjiang.

If we talk about our business achievements, we have already left a lot of businessmen in Xiangjiang. There are no worse than Bao Yugang and others.

Chen Bosheng naturally dared not underestimate the business he could look at.

“Advertiser????”

"Mr. Mo, what do you mean is to use the Hong Kong Film Awards to make some advertisements? But here... where can we advertise?"

When advertising, Chen Baisheng had always thought of this method as early as the beginning of the Academy Awards.

There was no way, at that time, for the purpose of promoting the Xiangjiang Film Awards, Chen Baisheng and the staff of "Movie Biweekly" could really be called "doing everything" to "do everything".

In order to produce funds, advertisers are a channel that must be tried.

However, ideals are full, but reality is skinny. In "Movie Biweekly", what about the result of this?...

Basically, the entire army was wiped out.

Therefore, in the previous two sessions, Chen Baisheng basically gave up his mind, after all, he could accept this fact.

Advertisement, advertising, advertising.

In his previous life, in the 21st century, the market value of these two companies was so high that it was so high.

This concept has been very popular since the beginning of the Internet in the 1970s and 1980s.

Even at the end of the 20th century, the Internet bubble before the Nasdaq collapse was so serious that it could be several times the premium if it was slightly affected. So what exactly did an IT company like Google rely on to become a giant? The answer is very simple, advertising!

According to a survey, the top Internet companies in the world are big advertising money-making players.

Advertising revenue has become part of the story they can tell the outside world a beautiful future.

For example, in 2016, PwC predicted that two-thirds of the world's US dollar advertising fees would continue to flow into the accounts of Google, Facebook, Alibaba, Baidu, and TX giants.
Chapter completed!
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