There were not only them in Li Donglai's plane. Liu Dehua also flew to the capital with him this time. This was the first time he had entered the Phantom as his own person. Before the company went public, it was naturally a big deal. Li Donglai was fortunate to call all the main employees of several companies to the capital and gather together to get to know each other.

The boss said, his subordinate ran away.

Even if Christmas is about to be celebrated, something has to be abandoned at this time. Sean, Gotty, Galen and others have all arrived. Korean company An Shuzhen, Li Zhenfan and others have also arrived.

The first time the senior executives of the three companies gathered together was a big deal for Phantom. As the host, the Chinese company was busy with Zhu Liangcheng and others. Although Liu Dehua was about to enter, he was not familiar with it after all, and he arranged everything first.

In the conference room in Beijing, Sean also arrived at the US distribution department. Liu Dehua was officially in office after this high-level gathering.

“Merry-Christmas!”

Although it is an annual company party, it does not prevent Christmas. Li Donglai's first words at the meeting were like everyone greetings. That night, he even booked a luxury hotel and held a lively Christmas party to welcome everyone. From the perspective of others, although he could not accompany his family on Christmas, he spent a different festival in China.

An Shuzhen was originally a little worried about Li Donglai's sudden search for an Asian general manager, but that night, Liu Dehua took the initiative to find her to chat. He had been in the entertainment industry for decades to get to know her today, so he naturally had a sense of how to communicate. Moreover, Andy Lau was already popular in Southeast Asia as early as the 1980s, and was naturally the king of the sky in South Korea. An Shuzhen had admired her for a long time. After this chat, she also gave up her concerns and the cooperative relationship became harmonious.

This scene of the gathering of senior Phantoms has also attracted a lot of media attention. Everyone knows that the annual gathering is just a form. Li Donglai made such a big fanfare, which is nothing more than pushing Liu Dehua to the forefront, which can be regarded as his official joining the Phantom Company.

Any handover work will not be simple. There are countless work waiting to be completed immediately. Li Donglai was so busy that he couldn't find his free time, and he didn't even have time to make a phone call at night.

The earth cannot turn without someone else. When Li Donglai is not in the United States, Christmas is still spent, and the entertainment industry is still prosperous. The movies that should be released will be released, and the records that should be released will be released.

On the third-last weekend in December, December 16 to 18, three masterpieces were released at the same time.

The last annual PK drama of 2011 "Mars Crashed Earth" that was originally expected did not happen as scheduled. "Detective Sherlock Holmes 2: Shadow Game" directed by Guy Ritchie and starring Robert Downey Jr. and Jude Law easily defeated "Elwin and Chipmunk 3". Although both of them had box offices in the first week of more than 20 million, they were too calm compared to the previous work. Instead, "Mission: Impossible 4" released in 425 theaters, shining brightly, ranking third with a stunning record of 13 million US dollars.

The performance of this disc 4 is a miracle of the year!

425 theaters have actually returned a high box office of 13 million US dollars, and the single-stage performance has exceeded 30,000!

Among them, 300 IMAX theaters contributed a total of US$11 million in box office, with an average single-player score of US$36,667, defeating US$32,787 in "Fast and Furious 5", second only to "Inception 3D".

In fact, looking at the entire Mission Impossible series, due to the change of directors, the style characteristics of the Mission Impossible series are also gradually changing.

The first episode of the series 15 years ago set a cold but stylish spy tone, and a close-up of the big head of Cruise's handsome face was throughout. In the second episode of the series, while integrating his own violent aesthetics, John Woo pushed the film to the Bond style of the Brosnan era: high-tech, eroticism, passion but lost its original seriousness.

The third part of the series was influenced by the "Spy Shadows" series. Under the control of the great master, the film gradually returned to its original cold and realistic style. Although the emotional entanglement between the protagonist and his wife was a bit abrupt, it was also a faithful reference for the Spy Shadows series. However, the box office of the movie was worse than that of the other.

This is the fourth part, and Cruise is already old. Unexpectedly, Mission Impossible has resurrected again, and has a passion for returning to the original, seeking a dynamic balance of martial arts, blasts, and gun battles.

Supported by high reputation, I believe that gradual expansion will achieve a new box office success.

December 23rd to 25th is the Christmas weekend, and Li Donglai still spent it in Hengdian. He has not returned to Hengdian for a long time and has a high massage level of that alley here. He still knows which hotel can find tea-poured girls.

Orientals actually do not pay much attention to Christmas, only young men and women will chase Christmas, which does not affect their work. "Journey to the West - The Demons" quietly started filming in Hengdian after this festive day. Christmas has a much greater impact on the North American film industry and its box office has dropped sharply. As expected, once the large-scale "Mission Impossible 4: Ghost Agreement" was released on a large scale, and it immediately burst out with huge energy, dominating the Christmas schedule with a second-week income of US$26.53 million. The total box office in North America is 70 million, and it is not a problem to exceed 100 million next week.

Except for "Mission Impossible 4" that is still a big shot after its expansion, the box office giants of "Detective Sherlock Holmes 2" and "Elwin and Chipmunk 3" performed less than the previous work, causing overall weakness in the Christmas season.

If you ignore Hollywood, the Phantom's annual gathering will naturally not be too relaxed.

It’s rare for everyone to get together, what do you want to do? Just chat, drink tea and watch the scenery?

With Li Donglai's workaholic temperament, he wanted them to go to work all day long, and "Super Power Out of Control" naturally became the first project of mutual cross-border cooperation and was used for promotion.

"The most common propaganda method used in pseudo-documentary films is virus propaganda. The "Ghost Record" of those days was modeled on fake and real. "Woman in Black", "Legend of the Night 4", and "Wolf War" were all difficult opponents. Oh, of course, our tentative goal now is to recover costs and do not need to be compared with them."

Sean took the initiative to analyze the current situation, paused and said, "But if we want to show it on a large scale across the United States, we have to make some achievements before."

Li Donglai nodded and said, "We must do a good job in publicity. The propaganda of the pseudo-documentary films in "Ghost Records" is very effective, and we can do it like this. Viral publicity is virus publicity. If it is really spread, it can at least bring tens of millions of box office."

Everyone laughed again, Li Donglai also smiled, opened the promotional plan formulated by the distribution department, and said: "So viral marketing is a must, this is the magic weapon to win."

The plan is very clear. One month before the movie is released, the distribution department will increase its publicity efforts and detonate the "bomb".

On the Internet, let more and more media participate in the discussion of this movie, and hold the eyes of social fans tightly; at the same time, in reality, there will be absurd bombing virus marketing, and the promotional posters of "Super Power Out of Control" where young people gather will be filled with them.

But how to do viral videos?

Li Donglai also had a plan to find a proper time to let several humanoid flying objects fly into the sky.

Walk around the city's high-rise buildings. In today's era, who can't have a smartphone? Take photos with you, upload them at will, and as long as you spread it, it will be successful.

Of course, it would be even better if you could find several TV stations to report on social news.

As the director, Heralds looked at the promotional plan curiously, "Can this be possible? Will there be any TV stations willing to help fake it?"

Liu Dehua said: "May not work in the mainland, so let's go to Hong Kong. Hong Kong will open youtube and Facebook websites, which can also be spread to Europe and the United States."

Li Donglai agreed: "I think so too."

The cost of this plan is about 5 million yuan, and the estimated final production cost is only 18 million yuan. However, if Hollywood promotion is added, the cost will immediately soar, and it may not be guaranteed to directly exceed 30 million yuan.

The screening fees for copying and other things are not included at all.

But it is not just a matter of money. "Super Power Out of Control" is related to the confidence of his subsequent works. It also carries the expectations and efforts of several young people, and there are countless pairs of eyes staring at them behind them.

But in this case, Li Donglai still felt that something was wrong. He always felt that these pure solutions were not enough. This is different from "Ghost Records" pretending to be a ghost. These are just regular promotions of a movie, just shouting to everyone, "This movie is very good, believe me, go to the cinema to see it!"

This kind of publicity method can only let everyone know. How can it arouse others' interest if "Super Power Out of Control" or a Chinese movie? If that guy is not interested, he will not watch it even if he posts the poster on his wall. Moreover, bombing cannot make young people feel disgusted. Rebellious mentality can distort a person's thinking. It is obviously a good movie, but he will also say it is a bad movie.

Li Donglai expressed his doubts, and Liu Dehua said helplessly: "The key is that the protagonists are not popular in the West. The biggest star in "Super Power Out of Control" is you."

In fact, it doesn’t matter if newcomers appear in movies. Some blockbusters with great confidence also like to find high-quality newcomers to act. The key is that you can’t show your timidity, you can’t hold me as a domestic film, and you can’t be released in the English market. You will be treated with magical gaze wherever you go.

Idols are actually easy to create. Isn’t Li Donglai the same thing back then? He made him popular with just one movie called Twilight.

Is there any way to make the starring actors familiar to everyone, and not to like them, but at least they have to be familiar with each other and their popularity has increased rapidly.

"Then increase the exposure."

Gotti replied to Li Donglai: "This is my experience as an agent. You always appear in public with a good image, and you will become an idol. To pay attention, you must create some topics, but..." She shrugged and said: "There is no topic suitable for our starring role now. I have to accumulate from the large amount. We must book some magazines and TV talk shows in advance, otherwise we will be ranked very behind."

Li Donglai said: "Not only "The Super Power Out of Control", "The Hunger Games" also has to follow the TV route, and it has the factor of becoming popular in TV..."
Chapter completed!