Chapter 252 Self-confidence or arrogance
On the third day after Gao Xiaodong and Chen Qiang met, at the headquarters of Longteng Brokerage Culture Company in Yanjing, Chen Qiang and Gao Xiaodong met Sheng Xin, deputy director of Star Group Company, and Fang Li, marketing manager of Star Shoes Co., Ltd.
Sheng Xin is a white and fat middle-aged man with a medium figure and a pair of gold-rimmed glasses. He looks like a government official, not like a deputy general manager of a company.
Marketing manager Fang Li is a smart and capable strong woman, between 25 and 35 years old and quite beautiful.
Sheng Xin entered the door and said, "I am Sheng Xin of Xingxing Group, and this is Fang Li, the marketing manager of our group's Xingxing Shoe Co., Ltd.."
"Hello, Mr. Sheng, I am Chen Qiang, this is my employer, Mr. Gao Xiaodong."
After the two sides exchanged greetings and sat down, Sheng Xin said enthusiastically: "This season just passed, Xiaodong's performance was really good. Even Mr. Wang has heard of your reputation and calls you a young hero. Mr. Wang rarely praises others."
Gao Xiaodong smiled and said, "Stars are our national heroes. When I was a child, I played football through Stars' football shoes. I was very excited to find me to endorse the advertising."
Sheng Xin was surprised to hear that Gao’s words were so appropriate. This was a 19-year-old young man. He smiled and said, “In terms of fame, you are indeed not the loudest, but you are from our Shandong Province. When our new sneaker brand is launched, of course, it is best to find a star from Shandong Province.”
Gao Xiaodong felt a little harsh when he heard this. What does this mean? You asked me to be the spokesperson just because I am from Lu Province. For the sake of my fellow villagers?
Chen Qiang said: "Although Xiaodong's fame is not as good as those rumored old stars, he is only 19 years old this year and has a lot of room for growth. At this time next year, it will not be the price today."
Sheng Xin smiled and said, "Our Star Group's annual turnover is 500 million yuan. It's not that we can't afford to hire top stars at a high price, but our Mr. Wang doesn't like to invite stars to be the image spokesperson of our star. Mr. Wang believes that every star is the image spokesperson of Star Group. However, Xiaodong's performance at Rexos this year touched Mr. Wang. Mr. Wang once said at a meeting that Xiaodong has the fearless pioneering spirit of Star People, which is a spirit of creating miracles. Therefore, we only consider letting Xiaodong endorse the "level star football shoes" series of products this time. Don't worry, if Xiaodong becomes popular in the past two or three years, we will raise the price for him."
Chen Qiang frowned slightly and said, "Mr. Sheng, can you show me the promotion plan and creativity of your products this time?"
Marketing manager Fang Li took out a plan from her briefcase and handed it to Chen Qiang, saying, "Of course, Mr. Chen will give us any good suggestions."
When Chen Qiang was looking at the plan, Sheng Xin said to Gao Xiaodong: "Xiaodong, the Olympics are about to open in less than two months. This is the Olympics in front of our doorstep. It's a pity that you can't participate. With your strength, there is absolutely no problem being selected for the National Olympic Team."
Gao Xiaodong smiled and said, "The right to decide on this matter is not with me."
Sheng Xin said: "If you want to participate in the Olympics, our Star Group can help you. We are a state-owned enterprise and there is still some relationship within the system. There is a little conflict between you and the Football Association. As long as Mr. Wang says something, things will turn around. We still hope that you can participate in this Olympics, which will benefit both of us."
Gao Xiaodong said proudly: "Thank you, Mr. Sheng, for your kindness, but since the National Olympic Team does not recruit me, it means I am not strong enough. Then wait until I am strong enough that no one can ignore it."
Sheng Xin shook his head and said, "Xiao Dong, this world is not that simple. Just like Cantona back then, he was strong enough. He didn't join the national team. Later, the French team won the championship, and he did not have the honor of a World Cup championship in his life."
Gao Xiaodong smiled and said, "It's a pity that our national team's top 2O group stage was eliminated in the group stage of the qualifiers, and there is no chance to win the championship."
Sheng Xin was a little embarrassed. Seeing that Chen Qiang had finished reading the plan, he said, "What do you think, Mr. Chen?"
Chen Qiang nodded and praised: "It's very good, very innovative. I think this advertisement will definitely be deeply rooted in people's hearts after it is spread out."
Sheng Xin said: "Do you see when will this endorsement contract be signed?"
Chen Qiang and Gao Xiaodong looked at each other, and Chen Qiang immediately understood what Gao Xiaodong meant and said, "Mr. Sheng, Xiaodong and I will discuss it again, and I will reply to you in two days."
Sheng Xin said a little unhappy: "Okay, I hope it can be faster. We hope to sell goods during the European Cup."
Chen Qiang said: "No problem. Maybe tonight, maybe tomorrow, in short, it won't be too long for these two days. Let's go out to eat something together now."
"Okay, let's disturb you."
Sheng Xin was not polite, and followed Chen Qiang and Gao Xiaodong to the hotel. After eating and drinking, Chen Qiang took them to KTV to sing a song, and finally arranged them to rest at the Sheraton Hotel.
When he arrived at Chen Qiang's home, Gao Xiaodong said, "Brother Chen, what do you think?"
Chen Qiang said: "Star has been going downhill in the past two years. They were the leading leaders of the shoe industry. Now the shoe industry has become a group of heroes. Judging from their planning and creativity, it is also very ordinary. I think we should wait until we meet Uber tomorrow."
Gao Xiaodong said: "Okay, Mr. Sheng has a strong sense of superiority, as if he is asking us to endorse him."
Chen Qiang smiled and said, "State-owned enterprises are like this, almost like government agencies. Don't think too much, let's see what Uber will do tomorrow."
Gao Xiaodong said: "Okay, Brother Chen, please rest. I will meet with people from Uber tomorrow."
"Okay, you can rest too."
There was nothing to say all night. At 10:30 the next morning, Uber CEO Ding Xingyun and Zhang, the planning department manager, came to Longteng Brokerage Culture Company in person.
Neither Chen Qiang nor Gao Xiaodong expected Uber CEO Ding Xingyun to come here in person, and both of them were caught off guard.
Chen Qiang said: "Mr. Ding, you are here, my place is definitely full of glory."
Ding Xingyun is 37 years old this year, but he is already a famous rich man in China. He is at the age of blessing, but his figure is very stylish and handsome. If he didn't have a pair of majestic and deep eyes, he would easily regard him as a handsome uncle next door.
"President Chen is polite." Ding Xingyun smiled and said, "I happened to be in Yanjing for a meeting. Zhang said he was coming to meet Mr. Chen today, and Xiaodong is here too. I will come and have a look. Xiaodong, you and I are your fans now."
Gao Xiaodong was a little flattered and said, "Mr. Ding said that I am a little proud."
Ding Xingyun smiled and said, "Pride? It's right to be proud. If you don't feel proud of this miracle in Rexos, I think it's nothing more than I founded Uber."
Gao Xiaodong said: "I dare not compare with Mr. Ding's achievements."
Ding Xingyun said: "Let's not be humble, this is something that is worth pride for the rest of my life. Xiaodong, the endorsement was originally discussed by Zhang Lai. Since I am here, I will talk to you personally. It is my idea to find you to endorse. You may not know, but Mr. Chen knows that I started out with entertainment stars. But now for sports brands, sports is the fundamental attribute. Relying on entertainment stars alone is not enough, so I want to find a star in the sports world to be an endorsement. I was not going to find it in the football circle, but your emergence made me feel that you are the most suitable candidate for Uber. Our situation is the same. Uber is not the top brand in China, and you are not the best star in China. But I believe that in three years, we will all become the best in China."
Gao Xiaodong said: "Thank you, Mr. Ding, who is so good at encouraging people."
Chen Qiang smiled and said, "Mr. Ding's words made me excited."
Ding Xingyun smiled and said, "Now we pay 2 million endorsement fees in three years. Many people may think we are at a disadvantage because no one in China is looking for endorsements for football players, but I think we are making a profit. In another year or two, maybe Xiaodong will not be the price."
Gao Xiaodong suddenly thought about the popularity of Yu Lei and Song Xiaobo's sales that day. He felt a little moved and said with a smile: "Mr. Ding, which one am I endorsing?"
Ding Xingyundao: Football shoes, sharp knife generation series.”
Gao Xiaodong said with a smile: "Mr. Ding, can I exchange half of the advertising fee for product sales commission?"
Chen Qiang didn't expect Gao Xiaodong to say this. He was very unhappy because there was no such thing as advertising endorsement in China, so he saved money and didn't get it. What kind of commission is needed.
Ding Xingyun was also surprised and couldn't speak for a moment. He was completely in control of the situation, but this 19-year-old young man disrupted his rhythm in just one sentence.
Ding Xingyun looked at Zhang beside him and said, "Is there such an example in China?"
"No, but there have been NBA stars signing advertising endorsements, but not many."
Zhang replied, even more surprised. He was responsible for finding celebrities to endorse spokespersons for so many years. This was the first time he saw this situation. He exchanged cash for commissions. How arrogant is he? Moreover, who is the agent? The employer actually negotiated the contract instead of the agent.
Ding Xingyun looked at Gao Xiaodong and smiled, saying, "Are you very confident in yourself? Okay, I will make an exception for you, one million in three years, plus one-twentieth commission, but don't blame me for not reminding you that this year's economic crisis and I am not sure about sales."
Gao Xiaodong said with a smile: "I am willing to accept the loss."
Ding Xingyun was silent for a moment and said aloud: "Okay, confident and courageous. This is the most interesting endorsement contract I have signed. Let's go have a drink after signing it."
Seeing that the two had already agreed, two million had become one million, and he didn't have much hope for the commission. He was very upset, but he could only smile and said, "Okay, I'll treat you."
Ding Xingyun said: "No, I'll invite you, I must invite you."
Chapter completed!