On the weekend, a classmate invited Jin Xiao to the party.

Not only Jin Xiao, but other classmates were also invited.

In their class, there are more than four rich people in Jin Xiao and his dormitory. Among the others, there are rich people and two or three who even reach the level of a rich man.

However, it is still a little worse than Jin Xiao, at least they don’t have a income of two million a day.

In a month, Jin Xiao saved up tens of millions, but he didn't know how to spend it, so he could only save it.

This time, the classmates invited them to have dinner. It is said that they were in a resort on the outskirts of Pengcheng City. It is said that not only students from their class, but also a few friends who invited them will go there. It is said that there are also real local tycoons in Pengcheng. If they can get to know each other, they may not be able to become everyone's connections in the future. So everyone is happy to go for such things. Even students from poor families can go there, because it is said that the resort was already booked that day, and all those who received the invitation can enter for free.

The classmate who had a car drove the car, and Jin Xiao drove his SUV.

Yaoying and Rafa did not move, mainly because these two cars were too eye-catching. It would be fine if they went to the party by themselves, but there were other classmates on this trip, so he was already high-profile enough and didn't want to attract more attention.

The car was pulling three other live treasures in his dormitory. In fact, some of them also had cars, especially the local kid Zhang Shubo, who had a Q7. But this guy said he would never drive and insisted on taking Jin Xiao's car. Jin Xiao had no choice but to drag the three of them to the resort together. There were a total of twenty-five people who went to the resort this time, and six cars formed a small convoy and headed straight to the resort.

In recent years, as tourism consumption continues to develop diversifiedly from sightseeing to sightseeing, leisure, vacation, and leisure, the demand for leisure and vacation is becoming increasingly strong, becoming a new trend in tourism consumption. However, most resorts are just a false reputation. In fact, to build a tourist resort with excellent environment, complete facilities, outstanding brands, outstanding quality and popular among consumers, it is necessary to focus on the ten key points under the guidance of the "Tourist Resort Level Classification Standards" issued by the state.

First of all, it is necessary to have good vacation resources.

Travel and vacation is a healthy and pleasant way to travel with the purpose of relaxing oneself, adjusting one's psychology, and enjoying a good natural environment. There are no clear tourist requirements for vacations, but the environment requirements for the destination are very high. Successful resorts at home and abroad are all located in beautiful areas.

Among the reasons for going to the resort, 64.28% of people choose to "appreciate the beautiful natural environment", and the "natural environment" is the highest satisfaction of tourists. It can be seen that the construction of tourist resorts must have good ecological and environmental resources, such as forests, seashores, lakes, grasslands, villages, wetlands, etc., which can make people pleasing to the eye and suddenly enlightened. These resources should also have a community with their historical culture, folk customs, farming and farming, etc., which can create comfortable, safe and healthy vacation products.

If you rely on key brand scenic spots around the resort, your advantages will be more prominent. A good resource environment is a prerequisite for building a tourist resort.

Proper spatial distance is also important.

In order to maintain a good ecological environment and avoid noisy, resorts often maintain a certain spatial distance between the city. According to international customs, vacation activities are mainly close-range, and the radius is generally within 2-3 hours' drive.

At present, the main source market for tourist resorts is the domestic market. When most Chinese people still find it difficult to enjoy free paid vacation opportunities and can only choose Chinese-style vacation arrangements and Chinese-style vacation methods, the resort location should have a reasonable time and space distance, and should not be too remote. For example, according to the survey, the second place in the satisfaction of tourists with resorts in Zhejiang Province is the location conditions. Because most tourists come from the Yangtze River Delta, 70% of them come from the province, and the transportation is mostly self-driving, and the activity method is also self-guided tours. The convenience of the location and accessibility will inevitably become an important choice for tourists.

Some remote resorts must have typical climatic conditions and typical attractive vacation products, such as avoiding the cold, summer, seaside, skiing, hot springs, theme parks, etc., in order to be favored by tourists and become vacation destinations.

The third point is to have sufficient consumption capacity.

For the development of a resort, the key is not the product, but the consumption capacity that matches this type of product. Enriched consumption capacity is the vitality to ensure the sustainable development of the resort.

Tours often focus on famous mountains and rivers, famous people's former residences. When you visit here, you can save photos. The consumption is mostly based on tickets and the revisit rate is low. However, vacation tourism is different. It focuses on environmental preferences, love and experience of vacation projects. It has a group of consumer groups with high loyalty, such as forest health, rural vacation, seaside leisure, golf, hot springs, etc. Travel consumers have repeatedly re-consumptions and enjoy it.

The survey shows that 54.73% of people go to the resort area 2-3 times a year within three years, and more than 55% of them have an educational level of high school or above. It can be seen that the level of vacation consumption is much higher than that of sightseeing tourism, and the resort group is mainly middle- and high-income people in cities with good education and quality of life.

It can be seen that tourist resorts should choose large and medium-sized cities with strong consumption capacity as their basis, actively cultivate the vacation awareness of mainstream groups, and ensure sufficient and sustainable consumption capacity. Even if this ability is still hidden, it should have the potential to explode.

Fourth, rational planning and layout.

Tourist resorts are regional tourist destinations, rich in natural and cultural resources, with a large regional scope and high investment intensity. The primary task of resort construction is to play to their strengths and avoid their weaknesses, integrate resources, make reasonable layout, scientific planning, and clarify directions.

The first thing to do is to have a clear regional scope. The investment intensity of the construction of public service facilities and functional products in the resort area is relatively large. Generally speaking, the core area should be 10 to 20 square kilometers. However, the planned control area can be magnified as necessary according to the resource situation. The construction scope is too large or unclear, which will be detrimental to highlight the key points and give full play to the overall advantages, even if it is large but not strong.

We must adhere to top-level design with a high starting point, high standards and high quality. We must pay attention to the integration of regional resources, the protection of natural ecology, the rationality of functional zoning, the vacation experience and entertainment of product design, the uniqueness of regional culture, the inclusion of tourism and vacation and related industries, as well as the operationality of planning and sustainable development.

It is necessary to closely combine it with the creation of tourism destinations, ecological and cultural protection, coordinated and harmonious development of urban and rural areas, and public environmental improvement to achieve co-construction, sharing and common prosperity. A scientific and reasonable overall planning of a resort should draw a blueprint for future development and the best path to realize the blueprint for the resort.

Fifth, a distinct theme atmosphere.

In the fast-paced and high-pressure environment of the city, people pay more and more attention to the need for leisure and vacation to adapt their psychology. Chinese-style vacations often combine friends and family groups, distinct theme products, and good vacation atmosphere are important charms to attract target groups.

First of all, the theme of the vacation should be distinct. For example, lake type, mountain type, forest type, coastal type, hot spring type, sports type, health type, comprehensive entertainment type, etc., it should have outstanding characteristics in the market to form a brand effect.

Secondly, the resort environment should be beautiful. A low-density, low-carbon, humanized, and high-enjoy vacation environment should be created, which can make people let go of negative emotions such as tension, fatigue, anxiety, and irritability, and achieve casualness and satisfaction in tranquility and relaxation, so as to achieve communication between man and nature and unity.

Finally, the resort atmosphere should be safe and friendly. In foreign countries, the resort is called the "second home" and has social functions. It is generally based on the family, helping the elderly and children, and staying for a long time. We must strive to create a good safe and cultural environment. The staff in the district, local residents and vacation tourists are all part of this temporary community. We should be tolerant and communicate with each other, which is also an important part of the pleasant atmosphere of the resort.

There must also be marketable product construction.

Vacation products are an important force in promoting the construction of tourist resorts, and product value is also the basis for determining the success or failure of a resort. Insufficient vacation products and low development levels are a common problem in resorts at present. To grasp products, we must focus on projects. Product construction is not only a project investment, but also an inevitable need to drive industrial development, promote transformation and upgrading, and accelerate quality improvement. It is also an important support for the development of resorts. The value orientation of vacation products should fully consider the market positioning, and core projects should have powerful vacation functions to meet tourists' colorful needs in leisure, entertainment, sports, health care, etc. It is necessary to take into account the differences in the needs of tourists at different levels, be layered, diversified, and make full arrangements, do a good job, make a thorough article about mountains and water, therapy and care, observation and entertainment, leisure and leisure, static and movement, and expand the coverage as much as possible.

We must not only consider the special needs of some high-income earners, such as golf, yachts, skiing, etc., but also consider the requirements of mass leisure, fitness, and entertainment, such as health vacations, parent-child vacations, folk vacations, leisure vacations, experience vacations, etc., and we must especially not ignore the needs of family structure for children's programs.

Seventh, a complete consumption chain.

The resort destination in the resort is a base for comprehensively providing clustered tourism and vacation products. The comprehensive functional elements of tourism and vacation should be gathered in the area, and there is a complete tourism and vacation consumption industry chain.

Such as the tour organization in the area, convenient and safe transportation, diversified vacation projects, healthy activity content, local catering and food, cultural accommodation facilities, unique souvenirs, rich folk performances, modern sports, entertainment projects, and other vacation products that have emerged. We should use various vacation content to attract tourists to put down their keyboards, walk out of the building, and face nature. The resort should be able to meet consumers' one-stop consumption needs, and can also meet the individual preferences of package combinations, try to extend the industrial chain and expand the consumption range.

Eighth, comfortable reception facilities.

The visitor center is a comprehensive service and management center of the resort. It should have complete functions such as parking and transfer services, guide display, function introduction, guidance services, first aid processing, consultation and complaint processing in the resort center. It is necessary to strengthen the intelligent service and intelligent management level of the visitor center, and give full play to the service and management role of information technology in the reservation, publicity and promotion of resort tourists, and information customization and other aspects.

Transportation tools in the area should be pollution-free, noise-free, safe and convenient. Resorts, restaurants, toilets, shopping places, logo systems, and travel road design are all particularly important parts of reception facilities. The layout and scale should be determined based on market traffic and flow direction, which can meet the needs structures of high, medium and low levels.

Architectural design should adhere to the principle of coordination with the environment and landscape characteristics, make use of local resources as much as possible, adhere to the technical requirements of green, environmentally friendly and comfortable. Architectural art should be guided by people's relaxation and comfort, reflect the characteristics of the customs and characters, so that people can feel the cultural background and cultural style of the resort, and pay special attention to preventing the tendency to become hotels.

Ninth, high-quality service management.

High-quality services are the foundation of the resort. There are many projects in the area, rich business formats, and services are everywhere. Our survey shows that people who believe that service awareness and service quality are very important and important account for 91.9% of the respondents. All types of projects should have corresponding service standards and operating manuals.

A service standard system should be established. Such as service standards for various departments and positions such as tourist reception centers, resort hotels, tourist transportation, safety guarantees, catering services, amusement facilities, customer satisfaction or satisfaction index standards, etc., and the management and service level should be improved through the implementation of standardization.

Employee training should be carried out. The tourism industry has great mobility and strong instability. We must effectively strengthen employee training so that every staff member in the resort can become a representative of the brand image. Not only should job skills training be carried out, but etiquette, appearance training and psychological training should also be carried out so that every employee loves his job and is dedicated and friendly.

Management should be standardized. The management of tourists flow and the management of civilized behavior of tourists should be carried out according to the environmental carrying capacity to ensure that the area maintains a strong comfort. Safety management should be done well, and the natural environment, amusement facilities, transportation, etc. should be inspected regularly to eliminate hidden dangers and prevent risks. We must do a good job in business management, track segmented markets, business goals, product feedback, brand promotion, complaint handling, etc., improve management measures in a timely manner, and ensure high-quality service levels.

Tenth, strong policy guarantees.

This is particularly important, and its importance is no worse than the first point.

As a functional cluster of tourism and vacations, the resort area has a large area, many industrial forms, and high investment intensity. When the market mechanism has not yet been developed and sound, the government's leadership and support for the resort area is essential. On the premise that the market plays a decisive role in resource allocation, resource protection and commercial development under the leadership of the government must be achieved.

Local governments should give full play to the planning guidance of resorts, grasp resource integration, clarify development directions, and prevent disorderly development.

It is necessary to innovate the management system and mechanism of resort areas, improve institutions, clarify authority, clearly define responsibilities and powers, and improve management efficiency. Judging from the situation in Zhejiang, it is more advantageous to use the government to manage the platform and enterprises to manage the operation, and the combination of the two.

We must implement relevant policies to help solve major policy issues such as land allocation, financial support, tax and fee reduction, resource protection, and urban-rural coordination in development. In particular, production factors such as land for major projects should be guaranteed, various policy resistances should be eliminated, and a joint development force should be formed.

These were also what An Yao and Jin Xiao said, so he paid attention to it at that time and carefully kept it in his heart.

So when the convoy entered this resort, Jin Xiao just glanced at it casually and his brows couldn't help but frown.
Chapter completed!