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Chapter 79 It is a matter of probability

Ke'er's 15 million, Hu's 10 million, and the others were scattered and then five million passed.

The remaining fanatic fans accumulated by the Perfume Prince are 54 million in Douyin and 40 million in Kuaishou...

Chen Feng shook his head. It was hard to predict such things. Although you can calculate it with your gold finger, you still want to give up. You have to leave some fun, right?

At worst, you can lose 50 million.

Not short of this little money!

Maybe even Chen Feng himself did not notice it, and his views on Golden Finger became more and more indifferent. As long as he determined the direction and goal, he still hoped to explore and complete more details with his own hands.

I looked at the time. I still had half an hour to go online. I posted an expression on the WeChat group and joked: "Are you nervous? Are you excited?"

"It's a mule or a horse, and I'm finally going to pull it out!" Hu Fang replied first: "I'm really a little nervous."

Edward sent a cute expression, and Keer said directly: "Apply a beautiful face mask, and I will appreciate the beautiful beauty of this lady on camera later!"

Chen Feng curled his lips and said, are you dead?

After chatting and spanking, it was soon 8:30. Chen Feng opened Tencent Video and entered the Threesomes, and it was indeed online as soon as possible.

Looking at the three people talking on the screen, they were not as particular as the roundtables in both the picture and the camera. After all, this is the first time, and many details need to be improved.

But the atmosphere is very harmonious, especially Edward's outstanding performance. On the surface, he seems to be the control of the field, but in fact, he is silently promoting the key topics, especially talking about exotic styles and cultural differences, which is simply!

After forty minutes, Chen Feng turned off the computer, left his fate to fate, and took a shower and went to bed.

I was sleeping until I was confused and suddenly I felt my eyes lit up. I saw that it was a call from Keer, and I answered the channel in a daze: "Do you know what time is now?"

"What time is it!" Ke'er said excitedly: "It's already exceeded 50 million!"

"What?" Chen Feng was shocked and woke up instantly. He saw that it was only 3:30 in the middle of the night. Is it so awesome in just less than six hours?

As soon as he hung up his phone, Hu Fang called in immediately. He was even more excited than injecting chicken blood. Chen Feng hung up directly.

Then there was a WeChat message from Song Yun. The company continued to make various messages, and the group was more lively than the New Year.

"Go to bed!" Chen Feng couldn't bear it anymore and said directly: "Whoever is late tomorrow will treat you to a big meal!"

There was a silence in the group, and suddenly Keer sent a voice: "I'll treat everyone to lobster tomorrow!"

There was another jubilation. Chen Feng was silently offline, looking at the number of views that immediately exceeded 60 million, turned around, went back, and went to bed.

At half past six on the next day, Xiao Wenhan finished washing up and opened Tencent Video as soon as possible, searching for the three of them, and was stunned for a moment...

"That kid won't brush data, right?"

Then he shook his head, the other party would definitely not do such low-level mistakes. Do you think the risk control of Tencent back-end risk control is fake?

"There are less than 80 million views in 24 hours?" Xiao Wenhan said helplessly: "I'm going to be a slap in the face this time!"

Back at the company, I was secretly glad that I didn't make a big fuss. I came to the director's office, looked at Peng Zhixian's teasing expression, and shrugged, "If you lose, you will lose, it's not the first time."

"Hahaha..." Peng Zhixian laughed. It took a long time since I saw my old partner being defeated. He said happily: "What's this called..."

"A boat capsized in the gutter of the old rivers and lakes?"

"Shut up!" Xiao Wenhan cursed with a smile: "The deputy director of Tencent Investment was slapped in the face. You director are so happy!"

"Okay, okay." Peng Zhixian waved his hand and said, "What do you think?"

"I'll admit that I'll lose." Xiao Wenhan said casually: "Everything is five million, ten million, ten million. What's the point of saying this little money?"

"I personally recommend that the platform launch the recommended resources as soon as possible!" Peng Zhixian said seriously: "Any official exposure rate can reach such a high level, completely crushing many A-level and even S-level projects."

"How many ratings are there in the hottest Tucao Conference now?"

"How much resources and costs have the company invested?"

"You can buy out a popular variety show for just 50 million yuan. Those on the platform will be happy secretly!"

"Look at the other three people, one meal, and chat..."

"Okay, okay!" Xiao Wenhan quickly stood up and said helplessly: "Seng Tang is going online again? Can I go right away?"

Close the door, Peng Zhixian opened the program and studied it with great interest. The more you read it, the more interesting it became, especially the foreigner. Most of the comments below were for him.

Until the end, I found that I didn’t fast forward for a second?

Still a little unfulfilled feeling?

"Congratulations to the threesome for a good start!"

Back to Wanli, there was joy here. Everyone surrounded Keer, Hu Fang, Edward in the middle, and all kinds of rainbow farts. Finally, Shen Feng couldn't help but shout: "Just say it's enough!"

Seeing everyone's anticipated gaze, he said helplessly: "I understand, I treat you at noon, and you can eat whatever you want, right?"

Send a group of vampires away, return to the office, and watch Keer and the other two teased: "Congratulations on the successful transformation!"

Everyone laughed, and even Edward was rarely excited. After all, he was not a god, so who didn't have a little vanity?

"In the future, arrange your time and have at least one episode per week. You can do more and more when you are idle. You can't stop the live broadcast!"

"Study more about other people's advantages, especially topic choices, let Ding Wei and a few copywriters help you advisers..."

"There is no advertisements in the first season, especially those idiots' endorsement implants!"

"The rest..."

Shen Feng couldn't remember anything for a moment and said rudely: "You guys can study it yourself!"

Send the three of them away and the master leads them in. The practice depends on individuals. As a future trillion-dollar boss, how can this little thing stop you from moving forward?

This bet is just to prove one thing.

What is the conversion rate of traffic?

Working hard to create a traffic matrix, monetization is one aspect, and on the other hand, it is traffic diversion. To put it bluntly, add turbo growth for future new projects.

The most difficult thing about a new project is how to start coldly?

Everything is difficult at the beginning. Many times, funds are just the first threshold, and how to obtain users is the key, especially Internet companies.

After several years of struggle, the demographic dividend has gradually declined. Now it is an era of stock competition. Whether it is a giant or a small ants, it is a limited number of netizens.

Therefore, the cost of acquiring customers is a key indicator that determines the life and death of a company, because the cost of an Internet platform obtaining a new user is five to ten times that of maintaining an old user.

Assuming that the cost of new users is five times the maintenance cost of old users, the discount rate is 8%. The ratio of the six-year user value contribution contribution of the three major e-commerce platforms of Alibaba, JD.com, and Pinduoduo to divide the present value of the six-year user cost is 8.54, 4.68, and 4.06 respectively.

Ali is still a father!

In Shen Feng's view, there are four main types of players in the e-commerce industry chain: the first is platform companies such as Alibaba, JD.com, Pinduoduo, Vipshop, and Suning. Those who can survive are giants and unicorns of hundreds of billions of dollars.

Then there are upstream logistics supply chain companies, such as Santong and Yida, SF Cainiao, and easily listed companies.

Next are third-party service providers that have grown up, such as online agency companies, many mobile advertising and marketing companies, and the same as Wanli...

Finally, there are a huge number of small sellers who are bitter.

Most companies spend money to acquire users in a variety of ways and cultivate consumption habits, they simply hope to charge reasonable security maintenance costs, that is, protection fees, through their status in a certain field.

This point is all the same as in industries such as e-commerce, taxi-hailing, local life, video websites, etc.

In the past, a new user could be attracted by ten or twenty yuan.

Now even Alibaba and Jingdong still have to spend more than 100 yuan to trick a newcomer into it.

Not to mention others!

It’s like you rent a stall at the school gate to sell stationery. There are about 1,000 people asking about every day, and 400 people will buy your stationery. The rent is about 100 yuan per day. The cost of your customer acquisition is 0.25 yuan.

If you want to open a new Taobao store and need to acquire customers, you can ask the big self-media V to promote it, or you can place advertisements on Toutiao and other media.

If the advertising costs 50,000 yuan and brings 5,000 transaction users, your customer acquisition cost is 10 yuan.

If you can do this now,

It’s even better than Alibaba and JD.com!

Nowadays, traffic has been controlled by several giants, including Baidu, Tencent, Toutiao, Alibaba, 360 series...

Each company has its own advertising platform, which monopolizes almost all traffic markets. Only giants have the right to speak and have the ability to raise prices. In order to pursue beautiful financial reports, promotion fees are becoming more and more expensive.

Taobao is no longer a place for small and medium-sized sellers to play. After a meal, you can spend thousands or tens of thousands of dollars. You don’t know whether you make money or not. Anyway, Taobao is making money.

This is why private domain traffic is getting hotter.

Only by trying hard to lead customers to your own acre of three cents of land can you have the opportunity to communicate directly. Post on Moments every day and chat with me. Who wouldn’t want to spend a penny?

Now the competition has reached a heightened momentum, giants have begun to compete for bayonets, and even Lao Ma has begun to call for new retail, putting down her airs and opening convenience stores everywhere.

There was a saying before: Cutting off a person’s wealth is like killing his parents?

Now it becomes: grab my traffic?

Destroy your whole family!
Chapter completed!
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