Chapter 24 On the strength of hugging the thighs
Chen Feng was caught in thinking. Whether it was the anchor, organization, supply chain or Taobao platform, every party hoped to explore the best interests.
It seems like a game where multiple players are playing the ball at the same time, and it is still in a violent bumpy state, and it will take some time to find the balance.
"The latest survey report says Taobao Live DAU was about 9 million last month, which also means that when the anchor fans grow to the 5 million, it is inevitable to compete with each other's fans."
After hearing so much, Chen Feng also analyzed: "Although the position of the No. 1 sister in Taobao is difficult to shake, the best thing about the No. 1 brother is the ability to attract fans on other platforms."
Song Yun nodded, understanding that the boss was referring to a PK last year, and the number one brother rose strongly, and even suppressed the number one sister so hard that she couldn't raise her head.
Later, she didn't sell cosmetics very much, and she planned to go to South Korea to do a beauty live broadcast, with a transaction of 100 million yuan in orders.
The cosmetics were filled with 12 containers and sent back to China, which caught the top player off guard.
There is a gossip in many people in the circle: Zhao Yuanyuan is secretly praising the number one brother because she thinks he has the potential for an internet celebrity. Otherwise, why would he go to Douyin and Kuaishou this year to attract fans?
Last year, after random calculations, the first sister earned about 120 million yuan in advertising fees and commissions from the brand owners, and the profit of selling goods in her factory was close to 100 million yuan.
The number one brother sells beauty products, and he definitely earns less than the number one sister, but he can easily earn tens of millions of dollars.
This year, his latest offer is 1.5 million yuan for a case, including a live Taobao broadcast explanation, a Douyin short video, a Xiaohongshu short video and a Weibo, and the commission is calculated separately.
Even the Tucao Conference is the main star, and it is definitely treated as a second-tier star.
The merchants who sell clothing can give the anchor a commission of 20% of the product price, and the platform also needs to withdraw 30% of the service fee, and the company behind it will take away most of the remaining ones, which means that the anchor can earn no more than 14% of the amount of goods sold.
But if you have a factory, the profit of clothing alone can be maintained at 50%!
This is also the reason why I am more optimistic about the No. 1 sister.
Of course, behind the 50% profit increase is the price of her working all night every day. All details from the shape, fabric, and even zipper buttons must be checked personally. Sometimes more than 30 versions of a piece of clothing must be printed in front and back, and each version must be strictly inspected.
The investment team of more than 100 people was divided into three groups: the first group was initially screened to see if there were any problems with the brand and whether the product had been negatively reviewed.
The second group checks the product ingredients to ensure safety. The third group is to try it. If you sell facial masks, everyone has to apply them for a few days to see the effect.
Not only the anchor should be professional and dedicated, but the operation director must also be able to hit the key points in price negotiations. Only professionals know how much profit margin is in each product?
It is no exaggeration to say that if the anchor is a money-making machine, then the hundreds of people behind it are operators on different parts of the machine, connected and seamless.
Seeing Song Yun pondering, Chen Feng waited for a while before speaking: "For sports goods, it may not be possible to sell much for sports stars now, but if you find an internet celebrity to sell goods, you will invest hundreds of thousands of advertising fees in the early stage, and at least you can get millions of sales. The cost-effectiveness is too high."
"Live streaming sales are at very low prices. When sales reach a certain level, the natural search ranking of products on Taobao will be greatly improved, which is equivalent to saving the huge expenses of past diamond investment exhibitions."
"Planting grass on Douyin, Kuaishou, and Xiaohongshu, and finally achieving batch conversion and harvesting in Taobao live broadcast room has become a consensus among brands. The difference is who acts faster and sees more accurately."
Song Yun breathed a sigh of relief. As the operation director, he told the boss everything he should say, and the rest was time for him to do a strategy.
In fact, it can be seen long ago that Chen Feng seems young, but his ambition is scary!
Although the company is making money every day now, in his eyes, it seems to be just a traffic pool, or a cow with continuous energy production!
So the industries that are too heavy to traditional are not interested in them at all.
Or I am not willing to waste time and energy on layout for the time being.
It makes people confused about the true thoughts.
Seeing Song Yun leave, Chen Feng understood the other party’s intention, but he was different from others. With his golden fingers, would he have to work hard to make money?
Working for others,
It's simply impossible!
"You're welcome today. Our little rich woman treats you!"
Zhao Keer looked at Chen Feng with a smirk and cursed: "You evil capitalist, you are too thick-skinned!"
Everyone laughed, but it was actually a joke. Tonight, the 600-year-old restaurant Bianqifang paid for food broadcasting, and was known as the number one roast duck in Beijing!
I was idle and asked others to follow me. After finishing my work, I was having a meal. Keer stood up, faced the camera and talked happily: "Hello everyone, Keer brought you to eat roast duck today. Many people often ask which one is the best restaurant in Beijing?"
"If I were asked to choose..."
"Bianqifang!"
"Not one!"
"The eight branches in Beijing, except for the roast duck in braised stove, other dishes also have their own characteristics. For example, the sauce-vinegar elbow in Hademen, the plum-scent gold medal tofu in Xingfu Bianyifang, the thick juice Buddha jumps over the wall in Anhua Bianyifang, the stupa duck liver in Yuting Bridge, and the step-by-step rise of fresh fish mouth..."
"It's not said that the Great Wall is not a hero, so it's useless to not eat roast duck. Whether it's really a fan of eating or joining in the fun, outsiders come to Beijing to travel, so they have to have a roast duck meal, right?"
"Either it is the popular Quanjude or the long-standing Binyifang. Today I will give you the tricks in Panpan!"
After saying that, he went straight to the kitchen. Chen Feng followed curiously. Several masters were busy working hard. Keer introduced: "First of all, Bianyifang was founded in the Ming Dynasty and has a history of more than 600 years. It inherits the furnace technology of Jinling's skin duck."
"The furnace door is not even opened in the middle, the duck body is not turned, and it is put in at one time and the oven is out at one time. The stewing furnace is built directly from the ground with bricks, with three or four layers above and seven layers above and seven layers. There is a furnace door under one furnace wall, and five to seven ducks can be roasted in the furnace..."
Chen Feng nodded secretly. Now this girl is becoming more and more famous. She can even explore the kitchen of a century-old store?
The operation was as fierce as a tiger, and he held the master for a long time in the interview. Finally, he concluded: "To be fair, in terms of the customary taste of the old capital, I am personally accustomed to eating the hot roast duck from Bianqifang. The duck skin melts in the mouth, and the duck meat is tender and tender, just one word, it smells good!"
When he returned to the private room, the lobby manager served the dishes in person, and a large table filled with them, pointing at a few plates of braised food, he took the initiative to introduce: "During the Jiajing period, roast duck was spread from the palace to the people. Our Bianyifang Roast Duck Restaurant was opened in Caishikou Mishi Hutong, and it is also the first roast duck restaurant in Sijiu City."
"The fat grass duck is used as raw material, and the net weight is required to be 2.5 kilograms. The skin is crispy and tender, fat but not greasy. However, the real expert is very picky about the red braised bag presented by the store."
"The ducks in the store are roasted well, and you can probably guess whether they look good or not, but you have to taste them by yourself."
"The duck's roasted duck in the open furnace must be filled with water. Roast outside and cook inside. Once the duck meat is cooked, the juice of this pack will be fresh."
"Populate the wine-making honey braised while it's hot, pour it on sugar, rice vinegar, and fine salt. If you are careful, add a drop of soy sauce, it's not a good idea. The red soup and old braised soup you brought out is authentic."
"Everyone taste it!"
After saying that, he closed the door and left with a smile. The camera pointed at Keer again. He gracefully picked up a piece of duck paw, put it gently into his mouth, closed his eyes and savored it carefully: "Suiyuan Food List records that the ducks were originally raised in Yuquan Mountain and Shuisha River in the late Qing Dynasty. They did not freeze in winter. They drank mineral water and ate mineral fish, shrimps and aquatic plants."
"According to the old rules, let alone ducks, even the fuel is jujube and firewood."
"In the past, people were poor, and it was rare to see the next restaurant. I wanted to try to slice more meat when eating roast duck. So when the old generation of Master Quanjude sliced roast duck, they all cut the knife to the maximum extent."
"Start cut 110 pieces, then turn it into 108, which sounds like auspicious. Later I found that ninety pieces are the most ideal. Now when you go to Quanjude, as long as you are a direct store, the number of pieces of each roast duck should be ninety pieces."
After saying that, he picked up a piece of dough cake with chopsticks and showed the tweet: "Roasted duck must be rolled with dough cakes to be delicious. Roasted duck without dough cakes will be greasy even if it is roasted thoroughly. The key is that it doesn't taste delicious."
"The dough cakes in this store must be baked first and then steamed. One is to increase elasticity; the other is to maintain sustainable moisture."
"After drying the noodles, it will easily become hard and not delicious, and you must serve it in a steamer to be authentic. In the future, as long as you see someone who puts the noodles directly on the plate, you will never go next time!"
Put down the chopsticks and start talking directly: "Authentic pasta must have rich elasticity. Even if it is held in a ball, it will still recover quickly once it is loosened."
He raised it again and pointed it at the light display and said, "It's really high-quality, clear and transparent, even if it's separated, it won't affect reading the text. If you don't believe it, come and try it!"
He carefully rolled up and said, "There is also this sweet noodle sauce, which must be carefully prepared from Liubiju's sauce, add sugar and sesame oil, and mix it into a special roast duck sweet noodle sauce."
"It is not very strong, not light, and never slackened. It is just like a glimpse of a lotus beauty who is lazy in painting Emei through the window. She uses a little makeup, but she is so beautiful that she has never been more beautiful..."
"Next time you dip chopsticks or cucumber strips into the sauce and stay in the air. It seems to be a first-class noodles sauce."
"It's catchy to taste like this and you can taste the taste of happiness!"
Then arrange the handsome master to film ducks, with more than an hour of material, and finally cut out a thirty-minute video.
"When we have more than tens of millions of fans, we will contact the TV station and ask you to go to the official memorize a book."
While eating, Shen Feng said to Keer: "You should also learn more about red wine, and there are also various high-end ingredients, such as salt flower, white pine mushroom, and bluefin tuna..."
Seeing that everyone was eating a lot of food, Ke'er, who was originally a gourmet, was only able to watch it when she lost weight and was drunk.
"By the way, I really want to discuss something for you." Suddenly I remembered something and said, "Mr. Cai Lan is going to the island country to start a delegation next week. I have signed up. If the application is approved?"
Chen Feng put down his chopsticks and took a tea ceremony: "Can you broadcast live?"
"It should be no big problem." Ke'er said to the capitalist with a blank look: "I am Mr. Cai's fan for many years. The old man is almost eighty. To put it bluntly, this kind of food group will be less frequent."
"Each person is 45,000, I can go alone, what do you think?"
Chen Feng and Song Yun looked at each other, nodded in agreement and said, "Let Sister Yun accompany you. The two of them are safe. If you can't broadcast live, you have to shoot videos every day. Any customs and customs are fine. It's best to let Mr. Cai show his face more."
"No problem!" Ke'er said excitedly when the boss agreed: "Old Master Cai is very enlightened, and our fans will definitely be furious at that time!"
Chen Feng asked Song Yun to arrange the details. Keer's fans are now more than 8 million, and it is only a short time to exceed ten million. I hope that this time I can use the limelight of the Chinese No. 1 gourmet to increase the number of fans. Then the advertising fee will be 500,000.
There are only so many famous places in the capital. After eating in a few months, you will definitely have to go out to the country, or even go abroad. Let Old Song explore the way first, and have the experience to arrange your itinerary next time.
Chapter completed!