Seeing Edward confused, he didn't say much, so he took his time in the future.

A month later, I followed Hong Gang to the first flagship bookstore in Beijing. It is located in a large commercial center with the most crowded flow. It covers an area of ​​more than 800 square meters. It has a simple and exquisite decoration and is very atmosphere.

"This is a bookshelves area, arranged according to the layout of the Chiwu Bookstore, with about 30,000 books, covering more than 30 categories, which can basically meet customer needs..."

"There is a coffee drink area next to it. You don't make any light food as you want. The function is mainly social..."

"The main area is to hold sales signing meetings in the future, fan meetings, famous experts' speeches, offline social networking..."

Chen Feng walked around and was very satisfied with Lao Hong's efficiency. The overall atmosphere was good, especially in public social areas. This is the key point.

"Push this model immediately!" He explained to Hong Gang: "First-tier cities must be completed in three months."

Hong Gang nodded. Although each company costs more than four million, it is like this to grab territory, and he has to spend money to make a way out.

Back at the company, Chen Feng lay on the massage chair, habitually opening the latest industry research report, which has become a compulsory daily.

"Waibo English went bankrupt?"

Chen Feng was a little surprised. He remembered that he was one of the leading Chinese English training. There were more than 150 centers in more than 60 cities, claiming to have more than one million students.

Recently, it suddenly collapsed, the capital chain broke, and it was difficult for many students to refund their tuition fees.

Chen Feng once asked about the tuition fees when he went to college, which were 30,000 to 40,000, or even 150,000 or 100,000 or 100,000. The tuition fees were so high that anxious parents were overwhelmed. It seemed that it should be an excellent business to make money?

But now even the performance of overseas listed leaders is losing money every year?

After the research report, Chen Feng finally understood the problem. Whether it is online education or offline market, each company has a very high cost pressure, especially the cost of faculty and customer acquisition costs are simply scary!

In Beijing, the salary provided to teachers by large training institutions such as Xueersi is very attractive, with a minimum monthly salary of over 10,000 yuan, and the annual salary of famous teachers can even reach 20,000 yuan.

Because teachers are the foundation of education and training, students also pay for famous teachers.

What is hard to do is that the training teachers are extremely unstable. Not only are the companies poaching each other, but it is common for good teachers to quit their jobs and work alone. Every company has a headache about this.

This is the case offline, making it more difficult to endure one-on-one online.

The overall customer acquisition cost is as high as 7,000 to 8,000!

Therefore, offline training institutions are subject to teachers and venues, and the sinking market is under significant pressure, with a net profit margin of about 10%.

Online education is still in its initial development stage, the profit model is not yet clear, and the company is generally in losses, which lies in the cost of acquiring customers, and the sales expense rate can be as high as more than 70%.

Even so, the giants are still eyeing each other. Tencent and Alibaba have invested in VIPKID; in addition to the homework sponsors they incubated, Baidu also invested in Hujiang Education and Wanxue Education sponsors.

Toutiao is constantly trying educational products. Last year, it launched gogokid, directly benchmarking VIPKID, using pure North American foreign teachers, and online 1-to-1 live teaching...

According to industry estimates, this is a 500 billion cake.

Of course, the country is not idle either. It has introduced various crackdown policies, especially small and medium-sized training, crying and shouting to reduce the burden on students.

After watching Chen Feng fell into deep thought. Now the registered users of millions of winners have exceeded 200 million, and the daily active users are 80 million, which is only one step away from exceeding 100 million.

Seventy percent are attracted by Q&A and mini-games, earn some gold coins when you have nothing to do, and exchange them for some small favors and small favors and happy.

Twenty percent have specific needs, use gold coins to solve practical problems in the reward area, or charge them in fragmented time, listen to the course and read the book.

In Shen Feng's opinion, the last ten percent is the key to deep cultivation!

Vocational training!

For those who want to change jobs...

Not satisfied with the current job...

Have higher pursuits for the future...

People who are willing to spend money to improve themselves!

Although we are working with Wenku, Tencent Video, and Himalaya now, these are all curative symptoms but not root causes. Professional skills are not something you can learn by just a few glances.

Now education and training are already in the sea of ​​blood. If grandma doesn’t love her uncle or love her, she will die if she rushes in.

On the contrary, vocational education, especially the majority of blue-collar workers, is the country's hope in the future, and a trillion-dollar market.

After understanding this, Chen Feng finally decided the direction. Million winners can only go public through advertising alone, and they must find long-term and stable profit growth points in the future.

In particular, we must have infinite imagination, the market is big enough... the future development is fast enough... the country vigorously supports...

What are you waiting for?

I immediately started looking for new projects and vocational skills training. Now I am still a blue ocean and no giants have emerged, which makes Chen Feng full of energy.

"It's you!" Chen Feng locked in an APP called Tiantian Xuenong.

I once met an anchor named Xu Ming on Kuaishou who shared information about agriculture, rural areas and agricultural technology videos with fans on time every day, and the fans actually exceeded one million.

In fact, there are many such big agricultural Vs, all of whom are experts in various fields, with rich experience and extensive knowledge, helping farmers teach agricultural practical experience and knowledge of agricultural products Internet marketing.

We have 1.4 billion people, of which 260 million grow people, and the agricultural product market size exceeds 5 trillion.

The huge user base brings a broad market space. Chen Feng believes that the blue ocean market that is urgently needed to be developed due to technical consultation and planting and production needs derived from agriculture!

The core demand scenario is agricultural vocational education.

Looking at the latest investment and financing report, the number one ranked first is Yimutian, which has reached the C round, with Jingwei leading over 100 million.

Unfortunately, I still take the e-commerce path, but just integrate agricultural product resources. Instead, I learn about agriculture every day, which really conforms to my positioning.

We have signed more than 500 agricultural experts to provide various agricultural knowledge courses for cash crop growers. We have now launched more than 100 categories and more than 1,000 courses.

The monthly active users of APP are 40%, with a total of more than 500,000 users...

The most important thing is to complete the A round!

Contact Zhao Tianyong directly, a man from the northwest in his early fifties, who was a little restrained when meeting. Chen Feng smiled and said, "Don't be nervous, let's just talk. Have you heard of millions of winners?"

"I play every day and I also charge for various courses." Zhao Tianyong said embarrassedly: "I didn't expect to see a big shot like Mr. Chen!"

Chen Feng waved his hand with a smile, worthy of being locked by the golden finger. He was a very simple man who continued: "I don't talk nonsense anymore. I'm optimistic about your project. What is the valuation?"
Chapter completed!