Chapter 107 A Bookstore That Does Not Cross Borders Is Not a Good Canteen
After a meal, Zhang Xiaolong left and left a sentence:
I feel that there is a trend in society now, or a trend in the crowd, like a tide in a certain direction.
This kind of undercurrent is the most cutting-edge and revolutionary thing.
"Don't pay attention to him, this is what it is." Peng Zhixian said to Chen Feng: "I only regard myself as a product manager, never consider how to make money and cash. I am not the same as us."
Chen Feng smiled without saying a word, and admired the other party's persistence very much, otherwise there would be no WeChat that would change people's lives.
Because of curiosity, a brief encounter
As long as the official account does not take away my wool for the time being,
Love whoever you want!
After returning to the capital, he returned home with a full load. After finishing talking about the situation, Ye Fei said vently: "That's good!"
Zhihu is not a big deal. Tencent behind it is too scary. It is worthy of being the boss. It is so awesome.
"The next step is the game platform." Chen Feng reminded: "A virtuous cycle must be formed within three months, and then each game will be bought with 39Y coins."
"At that time, we will promote several popular products and form a jump-to-hop influence, and take the opportunity to launch other advertising information flow services."
Ye Fei wrote down and knew that he would be listed in the near future, but his heart became more calm. Every step now is to make a profit.
The core of million winners is simple, deepen the knowledge field and create a comprehensive coverage platform, whether it is Q&A, games, consumption, courses, training...
Increase the added value of Y coins in all aspects.
Sending Ye Fei away is not a matter of a day or a night, and it will take at least half a year to achieve results.
I drove to find Hong Gang, and after a brief inspection of the office environment, I met dozens of people, all of whom have followed the old world for many years.
"The next step is to talk about cooperation with a chain education and training institution." Chen Feng explained: "The first choice is the one with a national chain."
"We want to promote discount cards?"
Chen Feng laughed and said, "Y card, 399 yuan a year, can enjoy the lowest discount for all courses."
Hong Gang nodded. The gameplay is not new, mainly depends on the platform's ability to integrate resources. Now millions of winners are in the limelight, and it is not a big problem to win the lowest discount.
"Have you ever thought about doing finance?" tentatively said: "This is the big one."
Chen Feng frowned, understood Lao Hong's meaning, and pondered: "No, for now, after all, it's just started, and the dimensionality reduction has not yet hit the limelight. At least I will wait until it is launched next year."
So that's it. Hong Gang was completely relieved, afraid that there would be a hot and blind impulse in his mind, as if wearing shorts could save the earth. If he steps too big, he would definitely pull the egg.
Not everyone can play finance. If you want to be legal and compliant, you will at least be a listed company and you will have to go through various approvals and supervision. I don’t know how much it has paid behind Alipay and WeChat.
"But you reminded me." Chen Feng suddenly smiled and said, "It's time to increase the difficulty of the gold coins."
Don’t look at the registration exceeding 100 million and the daily active users of 40 million, many of them are wool players, and they can get away with a little advantage. These are not high-quality users.
Let Ye Fei increase the difficulty of the game and gradually tighten the number of Y coins issuance, so that players can feel that it is not that easy to earn gold coins.
Although some wool parties will be lost, the fewer such people, the better. Now I am not short of this traffic!
The savings cost are better subsidized by high-quality users.
Thinking of this, he suddenly asked, "What do you think of the bookstore?"
"The hardest bone to crack!" Although Hong Gang didn't know why the boss asked this, he still told the truth: "If you don't spend a lot of money, you're basically dead."
Chen Feng nodded. Traditional bookstores were greatly impacted by the Internet, cutting off middlemen's profits, and e-books were rampant, which may not even be considered a sunset industry.
"Now there are very few pure bookstores, all of which are mixed and matched, such as selling coffee, light food, and cross-border activities."
"I think the only way to save entities is experience. As the saying goes, cross-border means connection, and a scene revolution of "cultural +" must be launched."
Chen Feng is very acknowledged that the transformation of new bookstores often begins with appearance, especially in the past two years, the most beautiful and high-looking, cross-border adjectives that have appeared most frequently in bookstores.
It is undeniable that the high appearance produced is indeed an eye-catching tool and brings great attention. However, the degree of conversion between customer flow and consumers depends on product strength in the final analysis.
From coffee, theme restaurants to hotels...even as cultural and creative blocks, shopping centers and cinemas...
I've played everything I could think of.
"There are many prettier bookstores abroad. After all, they have paid for knowledge for many years, but in China..."
Hong Gang didn't know what the boss was thinking and suggested: "It doesn't feel good."
"What if it's just a social place?" Chen Feng asked back: "Drink coffee, read books, and chat with fellow students..."
"Where are sales signing, fan meetings, and cultural celebrities show off their pretentious speeches?"
"This..." Hong Gang suddenly realized that the boss in front of him was a rich man who was not short of money and smiled: "Then I have nothing to say."
"If this happens, it would be better to be named a bookstore. The country has various preferential subsidies, and the mall can talk about the minimum rent and property fees, but the location may not be very good."
Chen Feng waved his hand, what golden position should the bookstore want?
"I want to increase the offline experience of millions of winners. I mainly have first-tier cities, and there are many literary and artistic young people, so I will definitely not only satisfy online communication."
"Didn't Zhihu always want to build a community?" Chen Feng smiled and said, "As a peer, how can we stand by and watch?"
Hong Gang gave his thumbs up, it was cruel enough!
Poor Zhihu meets a rich man who is not short of money.
It's not unfair to die!
At this time, Chen Feng finally realized the benefits of being rich. He just needs to make a decision by himself. Who dares to talk about spending his own money?
If you take the investor's money and fight and delay all kinds of things, no matter how good the project is, it will be a waste of money.
Since you are snatching the opportunity, time is the key, Zhihu is definitely not stupid either. It’s 100% because you don’t have money. Since that’s the case...
I'll help you!
He said to Hong Gang: "Continue to expand the recruitment team, the more elites, the better."
"Half of them went to talk about education and training, while the other half started to go to the bookstore. I will send you the location tomorrow."
Hong Gang said nothing, Tiejun just attacked wherever he asked him to do, and did whatever the boss asked him to do. Strategy was not something he needed to consider at all.
Back at the company, Chen Feng began to lock in the location of the future bookstore. With the golden fingers in it, he quickly found twenty of them, first deployed six first-tier cities, and then made a name for them.
Bookstores are just the first step, and this consumption scenario still has a lot of potential to dig deeper. Whether it is rental venues or socializing with friends, they are good carriers.
Not to mention there is a killer weapon...
Sell coffee!
Chapter completed!