【025】Fighting Sound Conference

At this moment, Douyin Company.

The conference room is holding a monthly summary of Douyin Company.

Dai Yu, vice president of Douyin, sat on the top, with managers and deputy managers of various departments on both sides.

Dai Yu sat upright and said:

"College, in June 2016, our Douyin was officially launched, and next month will be the fourth anniversary of our Douyin."

"In the past four years, we have grown from a small team of more than 30 people to a large company with nearly 1,600 registered users around the world and 700 million active users in China, creating a new video social model."

"At the same time, we have reached strategic cooperation with Grandpa Alibaba, Jingxi Mall, major music platforms, and major film and television companies, and were selected as the 2019 China Brand Power Ceremony annual new brand last year."

"We Douyin can achieve today, which is inseparable from the efforts and efforts of everyone here."

"I'm proud of you."

Dai Yu's voice fell and applause thundered.

"However, we cannot be proud, we must always be wary of competitors such as slow hands and Weishi. In addition, I also heard that WeChat and Weibo have launched short video functions, and Penguin has even taken out 5 billion to support Shishi and Weishi, and to compete with us for traffic, users and high-quality big Vs."

"At this critical moment, we must not take it lightly. We must unite and continue to consolidate and develop, and not give our opponents a chance to grow."

Hearing Dai Yu's words, the founding elders of these Douyin nodded and followed suit.

Internet competition is very cruel, and the company iteration is very fast, and the survival rate of Internet companies in the entire industry is only 1%.

Douyin seems to be full of glory, but in fact it is full of crises.

I don’t know how many big capitalists around me are eyeing me.

Once you take a wrong step, you will definitely be trampled to death by your opponent.

"I would like to remind the review department in particular that you must strictly check and there must be no vulgar, spoof, erotic, alluding to reality, and incorrect views. This red line must not be touched. I don't want Douyin to be suspended from business and rectified."

Dai Yu said while staring at Wang Qingshan, the manager of the audit department.

Wang Qingshan immediately stood up and said firmly: "Don't worry, Mr. Dai, I, Wang Qingshan, will never be careless."

"That's good."

Dai Yu nodded and glanced at the others: "Do you have other questions to say? The meeting will be disbanded without any questions."

At this time, Ye Qingming, the manager of the operation department, stood up.

"President, I have something to say."

Ye Qingming pushed his glasses and said, "The day before yesterday, the platform released a popular divine song. A young man played and sang a song "Leave the Sorrow". It suddenly became popular on the platform. All the popular anchors used this music to do bgm. As of today, the number of views has exceeded 1 billion."

"Because of this song, our Douyin server almost collapsed, and the staff of the development department worked all night to stabilize."

While Ye Qingming said, he also put the data on his computer about "Sadness of Leaving Man" into the projector.

Dai Yu looked at the data carefully and shook his head and said:

"Manager Ye, this growth curve is too fast. Is this data real and reliable? Is there a team behind the scenes behind this?"

Because Douyin is the most popular short video platform now, many people want to use this platform to make profits, so many people come up with some evil ways, such as data fraud.

Ye Qingming shook his head and said affirmatively: "General agent, I have checked it with the technical department. The data is absolutely true and reliable!"

After hearing Ye Qingming's words, Dai Yu suddenly became very interested in this song "Leaving the Sorrow".

"Let's do it, Manager Ye, please play this song "Leave the Sorrow" so that everyone can appreciate it and see if it is really so high-quality."

"OK."

...

...

After Ye Qingming played "The Sorrow of Leaving Man" several times, Dai Yu looked at everyone with a smile: "How do you think of this song "The Sorrow of Leaving Man"?"

"From a musical point of view, this is a slutty song, but the singing style is relatively novel!"

"From the lyrics, I can't understand what I write and feel a little whining."

"From a commercial perspective, this song can be rated S-rated and is very suitable for promotion! So it is not surprising that it can become popular."

Public relations manager Su Yun stood up and concluded.

She has learned music since she was a child and has a deep understanding of music. In her eyes, she is not as good as the songs like "The Sorrow of Leaving Man".

But the market is often so strange. Some elegant music confidants are hard to find, and the songs are high and few. But some low-level songs can be popular and are sought after by the audience.

This is not just the helplessness of the music industry, but other art fields are like this.

Often, the more advanced the art, the harder it is to be understood by the public.

"Manager Su is right. This music is good and good, but it cannot be savored carefully. The popularity is only temporary and will pass soon."

"With our Douyin traffic, it's normal to release a few hit songs every year, and it's not worth making a fuss."

"Yes, although such songs are scarce, they are popular and they are fast, just floating clouds."

Everyone started to discuss it. Dai Yu carefully listened to the opinions of the managers of various departments before summing up:

"The "Leaving Man's Sorrow" is indeed very successful in business, but it still has some shortcomings in artistic standards."

"Now, our Douyin is not short of topics and popularity. What we lack is real high-quality idols, genius boys, art masters, etc."

Dai Yu paused and said sadly:

"It is said that our fighting voice has ruined many teenagers, and some even say that we are destroying young people in China. We have always been carrying vulgar names."

"This goes against our original intention of developing this app. Do you still remember our advertising slogan, 'Record a Beautiful Life', we must convey truth, goodness and beauty, convey correct values, and guide our users to appreciate and appreciate true beauty."

When everyone heard Dai Yu's words, they lowered their heads and fell into deep thought.

yes!

Over the years, people have been pursuing commercial success, and have they ignored something more important than money?

Do Douyin users really feel a better life from this app?

After a long time, Ye Qingming asked, "Then... Mr. Ai, what do you mean..."

Dai Yu said:

"The commercial value of "Leaving Man's Sorrow" still needs to be explored, but there is no need to be too hasty, just let's hang it first! If this author is a person with real talent and knowledge, he would never be popular just like this song! Let's take a look at his potential before talking about it."

Upon hearing this, Ye Qingming looked at Dai Yu strangely:

"President Agent, I thought so at the beginning. Isn't this guy another song "The Stole"? Why don't you listen again?"

....

...
Chapter completed!