Since May, PCs have been on the offensive in the global personal computer market, and Pangu's share has continued to decline. But the Chinese market is an exception!

This is not because Chinese people prefer to use Chinese computers. But because... the college entrance examination!

That’s right, it’s the college entrance examination!

Due to the examination factors, it is difficult to sell computers other than Pangu!

June 1995, Beijing.

IBM China Branch announced that it would launch the Pentium 2 computer for the Chinese market, with a price of only 6,999 yuan. At the same time, IBM continued to attract domestic computer dealers to give 1,500 yuan in price difference to channels, so as to attract computer dealers in China to purchase goods.

Of course, advertising is naturally overwhelming.

In Beijing and Shanghai, IBM imitated the flagship store opened by Xinzhan Electronics Group, and was once crowded with customers when it opened.

IBM's advertising strategy promotes the PC's focus on office, and buys PCs to send office software and some practical work software to differentiate from Pangu computers.

"The most powerful chip, build the most powerful personal computer in history. IBM Pentium 2 series PCs have 100 million floating-point calculations per second, each chip is comparable to the supercomputer in the 1980s. 6999 yuan, buy the supercomputer home..."

IBM's promotional strategy is obviously to confuse supercomputers from the 1980s with current PCs, making consumers feel that it is very cost-effective to buy them.

To be honest, the floating-point computing performance that IBMPC with RMB 6,999 is indeed slightly better than that of the 9th generation of Pangu.

However, just a few days before the store was opened, IBM's store seemed quite lively, and people kept coming to inquire.

At the beginning, someone bought some PCs, but in the next few days, people kept returning the goods because the customer made a mistake and mistakenly thought that IBM's computer was from Pangu system, but when they bought it, they found that it was different and could not be used for the exam at all. If they did not match the exam textbook, they naturally kept returning the goods.

A few days later, as fewer and fewer people watched the fun, IBM stores became increasingly deserted!

"Welcome!" The salesperson of IBM computer store hurriedly came over to see the customer coming.

The people who came were a middle school student and his mother.

"Mom, I want to buy IBM's computer! IBM is the most famous technology company in the world, and computers are definitely the best." A middle school student in his teens said, pointing to the promotional advertisement of IBM's store.

"No, the teacher said, you can't buy the wrong computer. If you buy the PC, the exam won't come in handy! Be obedient, now is the learning stage. You have to buy the Pangu computer required by the syllabus and the exam syllabus. After graduation, you can buy any computer you want!" A woman wearing an OL suit said with a stern face, "We won't buy a computer that is useless for the exam!"

"Mother……"

"Buy Pangu at most, you agree that you can buy one game software a year. You can play games during holidays, right? You should study computer knowledge seriously and get full marks in the exam! The college entrance examination computer is the easiest item to get full marks. If you lose a point, you will lose at the starting line!"

"Mom, go to the next door to buy Pangu!"

Watching the mother and son go to the computer store next door, the salesperson at IBM, his face changed from hope to disappointment!

This kind of thing has been happening these days!

Because Pangu computers have been deeply linked to the education system and the government-enterprise market since the 1980s. Whether it is exam-oriented education or the work of government enterprises, Pangu computers are used as the main tool for learning and work.

After more than ten years of opening, the Chinese computer market has developed rapidly, and its annual sales have exceeded 10 million units. However, computers in the Chinese market are basically dominated by Pangu computers and Pangu compatible machines!

The sales of computers on other platforms in the Chinese market are basically ignored!

The college entrance examination has become Pangu's largest moat in the Chinese market. Basically, Pangu Computer Co., Ltd. does not need to invest much marketing resources. It has become a must-have subject for the college entrance examination by relying on computers. In addition, the textbooks and examination syllabus are tailor-made based on Pangu Computers, which ensures that the domestic market is stable and unbeaten.

Even if the college entrance examination factors are not considered, the habits of tens of millions of domestic computer users have basically been completely changed by Pangu computers after years of training!

If you switch to the Pangu platform to the PC platform, you need to change your habits! And many consumers, how convenient it is, who will force themselves to change their habits?

Moreover, Pangu computers are much richer in entertainment than PCs!

Especially in the gaming field, the number of game software on the PC platform does not exceed 20,000, while the Pangu platform has accumulated more than 500,000 game software over the past ten years. The serious games are released 50,000 to 100,000 in a year! The mainstream game developers around the world have already regarded the Pangu platform as the mainstream platform.

Even if PC adopts a policy of subsidizing game developers, it will be difficult to find a high-quality game development team for a while.

Because some boutique game development teams and companies make profits in the Pangu market far exceed the total of other platforms. At present, the global game software market has exceeded US$13 billion. Pangu market accounts for more than US$10 billion, and the others are the market share of the PC, game console, handheld and arcade markets.

Although the growth rate of PC platforms is extremely fast, such as the economic growth rate of developing countries. Pangu Platform's share in the game market is equivalent to that of developed countries, and its growth rate has slowed down at present, but the total amount of annual growth is still far greater than that of PC platforms.

As for the office and application software markets, the two are evenly matched. The market size of non-game application software for the two major platforms exceeds 10 billion US dollars every year.

But it is the advantages of the gaming and entertainment field that have created Pangu Computer's current market leadership and are relatively stable. Unlike when PCs were first introduced, it was invincible, snatching away the market share of Apple computers and other non-mainstream computers that are incompatible with PCs in the North American market, and quickly turning PCs from hastily launched products to one of the standards for personal computers.

Fortunately, IBM and compatible machine manufacturers continued to fight in the 1980s, so they created huge room for growth for Pangu computers. Before companies such as IBM and Intel began to react, Pangu had become the mainstream technical standard no less than PCs.

Unless the PC camp can allow the US government to forcefully use policy means to attack Pangu, conventional means can no longer prevent Pangu from becoming the mainstream standard.

In fact, after Pangu and PC coexist, the global supply chain also found ways to develop hardware that is both compatible with Pangu and PC. The most typical one is the hard disk. Basically, the mainstream hard disks are now compatible with both PC and Pangu platforms.

There is actually not much difference between the global market share.

But some markets, such as the Chinese market, are not because PCs don’t work hard, but China has a college entrance examination!
Chapter completed!