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"Mr. Lin... Is it appropriate to ask me to be the general manager of a listed company? I am just a secretary!" Xiao Yu couldn't help but complain.

"The board of directors of the group company and the listed company have discussed and decided that you will serve as the general manager of Xinchuang Communications Company." Lin Qi said, "There is nothing suitable or not. In your identity and qualifications, although you did not start from Xinchuang Communications, you are not completely unfamiliar with its business."

This decision was quickly approved by the board of directors of the listed company. Soon after, Lin Qi's secretary Yu Chengdong was officially sent to Xinchuang Communications, a listed company under the Xinchuang Business Department, as general manager.

After this appointment was issued, Xiao Yu came to Xinchuang Communications Company to report that after taking over the related work, he still felt like he was dreaming.

Afterwards, Xiaoyu found his acquaintance Li Ruoxi and said, "Sister Li, why did you say that I am a secretary, why was I sent to be the general manager? It's still such a big company with a market value of tens of billions. Can I do it well? If I don't do it well, the stock price will fall and the performance will fall, will I be stung by the backbone?"

"What's wrong with it? It's not that you are responsible for specific research and development, or even for specific strategic directions. It's just management and coordination, which requires you to do. The projects decided by the board of directors are the management team headed by the general manager, and you can be responsible for the execution. During the execution process, if there are any difficulties or problems, you can find me. I'll find a way to stop some unreliable projects and proposals, and I'll not let them pass." Li Ruoxi told Xiaoyu, "The business of Xinchuang Communications Company is actually very clear and simple. On the one hand, it is to set up telephones, Internet and mobile communication networks for telecom operators. In addition, the other is terminal products at the ordinary consumption level, such as fixed telephones, mobile phones, debugging demodulators, routers, wireless routers, etc. The business scope is such a large scope, balancing the operator's business, stable and reliable equipment, advanced technology, cost-effectiveness, etc. The technology is more advanced than us, and the performance is more than that of the operator. The business scope is so large. The operator's business, stable and reliable equipment, advanced technology, and more. The technology is more advanced than us. We are stable, we use cost-effective products to win. Equipment is not as advanced as our technology, we use technology to win. Operators in different countries and regions, even domestic first-tier, second-tier, third-tier and townships, have different requirements for equipment. Just provide them with the most suitable equipment according to the customer's needs and how much money they spend. As for individual consumers, the market depends more on product innovation, experience and urgent needs... You, as the general manager, don't pay too much attention to details, but control the product direction. As much as possible, invest in some projects that can generate benefits in the long term, rather than be keen on those short, flat and fast projects. In addition, the market share and growth of performance of the product are all things you need to consider. There are so many products in the company. How do you play well, play better business efficiency, and create higher income? Think more about this question! Internal personnel are mainly stable, and don't start a factional struggle."

After hearing Li Ruoxi's words, Yu Chengdong suddenly said, "Thank you, Sister Li! He is worthy of being one of the founders of the new entrepreneurial department."

"Don't talk nonsense. The founder of a new business is only Mr. Lin. The others are the helpers he has found." Li Ruoxi sighed and said, "A person like Mr. Lin is considered the top businessman in the contemporary era! Whether it is the direction of strategic layout or the foresight of product innovation, it is impossible for others to compare with."

"Yes, Mr. Lin is more capable than that..." Xiaoyu looked at Li Ruoxi and thoughtful. Many capable women thought about Mr. Lin day and night. Unfortunately, the boss of Mr. Lin's family is very powerful, so many girls can only miss it. Poor, it's a pity...

After Yu Chengdong was appointed as the general manager of Xinchuang Communications, he did not bring a group of direct descendants. After all, he was originally a secretary, not a strong man who brought a group of teams. It is precisely because of this that Xinchuang Communications is still stable.

Afterwards, Yu Chengdong represented the new management team and began to constantly understand the company's current business. Despite this, he dared not say that he knew the company's business well. Therefore, the operation was still mainly stable. Xiao Gui and Cao Sui. Many businesses used to do this, but now they are still the same. However, in some new businesses, Xiao Yu spoke more because the new business is like a blank paper, and can start from scratch without interfering and messing up the old business.

In addition, Xiaoyu attaches great importance to some new products, especially terminal products for ordinary consumers, which is more affected by Mr. Lin.

"Sister Li, there is still one month left before Double Eleven. We will focus on promoting Kirin 1st generation mobile phones this year." Xiao Yu asked, "How much is the current inventory and production capacity of Kirin 1st generation mobile phones?"

Li Ruoxi said: "The inventory is less than 200,000 units, but the monthly production capacity is already more than 300,000 units."

Xiaoyu thought for a while and said, "Before Double Eleven, we will capture the production of Kirin's 1st generation mobile phones. In addition, buy a mobile phone and get a wireless router, and then reduce the price by 200 yuan! Double Eleven, I am going to do a big deal!"

Li Ruoxi said in classical Chinese: "Yes!"

The GSM mobile phone that could access the Internet for 1,999 yuan is already a hot product.

Xiaoyu is preparing to further reduce the price to 1,799 yuan during the Double Eleven event. This practice is essentially to make consumers who are hesitating and may no longer hesitate.

"The biggest shortcoming of Kirin 1's mobile phones is that they store too little, 50mb of flash memory. If users tt chat, it won't take long to fill the memory card with the chat history." Xiaoyu said, "Is there any improvement in this regard in the Qilin 2's?"

"The second generation will of course have significant improvements. Due to the development of process level, the storage capacity can be directly achieved at 200mb." Li Ruoxi said without hesitation.

"It's still too small. Can it achieve a capacity of 500mb?" Xiao Yu asked.

"It's OK, but the cost will be relatively high." Li Ruoxi said hesitantly. "The current price of a 200mb flash memory chip is only more than 150 yuan, and a 500mb capacity, a larger storage capacity and a smaller volume, requires the most advanced 0.5 micron production line. Conservatively estimated, the cost is no less than 500 yuan."

Xiaoyu said: "The price of Kirin 1 generation is reduced to hit the low-end market. The Kirin 2 generation that will be launched in the future must be more amazing. The hardware performance upgrade will be faster than that of competitors, so the price will also increase. I believe consumers can understand it."

"What makes sense," Li Ruoxi said, "The first generation of products is Mr. Lin. He wants to lose money first. After a year of hard work, he gradually turned a profit. At present, the first generation of Kirin is only selling, making money. In the early stage, there was a loss of at least 500 million yuan, and it needs to be made back one after another. It is estimated that at least 2 million units will be sold before we can make a profit. This is because we have succeeded. If the project fails, we will lose a lot in the early stage."

"Mr. Lin's approach is like this. First, we must lay out the ecosystem and not care about terminal profits and losses." Xiaoyu said, "I agree with Mr. Lin's strategy, but this is just an initial method. We can afford to lose 1 million products, just treat it as advertising and cultivating the market for future products. However, in the future, the sales volume of products reaches tens of millions or even hundreds of millions of units, so we can't play like this. Manufacturers who play cost-effectiveness will increase prices from generation to generation. This is an objective rule. The more they burn in the past, the more they will have a motivation to increase prices in the future. Because it will gradually become impossible to burn, and if you don't make money, R&D investment will decrease, which is not cost-effective in the long run. Therefore, I think that the product's hardware performance and experience can be better, and the price can be more expensive. Later, as the shipment increases, the product recycles a lot of profits, and the hardware cost will gradually decrease. Later, we will take the trend to reduce prices, which is a more stable approach."

If Lin Qi heard this, he would not help but look at him with admiration. This tactic of less than is consistent with Huawei Honor in later generations. Although the Honor series under Huawei is price-performance ratio, it is not necessarily more cost-effective than its competitors in the early stage of its launch. However, as the shipment volume gradually increases and the chip R&D cost gradually recovers, the price of the sub-brand Honor is very fast and very rapid. Because the chips of the Honor series are developed by their own. After the chip costs are earned back, the price of flagship chips is cheaper than that of the mid-range chips of competitors. Therefore, the price can drop rapidly.

The Kirin mobile phone that created the new communications is similar. A large number of parts are owned, and even if they use arm chips, they also purchase patents. After that, on this basis, they further developed the soc chips required for Kirin mobile phones. Therefore, although the phone is not a touch screen phone later, it is very similar to the later generations of Honor.

Originally, Lin Qi's approach was to copy the Xiaomi model by copying it, but the Xiaomi model later relied on advertising rice to recover costs. The hardware did not make money, but could make money through traffic and advertising business. Kirin did not do this. It could only rely on hardware price reduction and the long-term stable price of the whole machine without bargaining, and it made profits with time. However, this method was not stable. After all, with the development of time, the hardware became increasingly depreciated, and outdated hardware did not bargain in time, and it was no longer as attractive as before. It was precisely because of this that Xiaoyu began to make some adjustments to the Kirin mobile phone strategy after he took office.

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