Chapter 797 "EVA"
"Eva" ("Eva") should be the most topical work in the Japanese animation works in the mid-to-late 1990s. The strong stream of consciousness techniques and the use of a large number of religious and philosophical images in the film have caused a huge echo and impact in Japanese society to be called "social phenomena", and has become a milestone in the history of Japanese animation. It is also recognized as one of the greatest animations in Japanese history.
This anime work is written and directed by Hideaki Anno, Yoshiyuki Sadamoto is the role design, and Emi Ogata, Emi Linhara, Yuko Miyamura, Kotono Mishi, and others serve as the main voiceover. This lineup is gorgeous in the eyes of later generations.
In the original history, the reason why "eva" was made into TV animation was more because Gainax's performance was average, and if you want to directly produce a theatrical version, you might not be able to get investment. Therefore, you finally chose to lower the standards and produce TV animation.
The production team of "eva" also lacks the idea of controlling costs, so that the average budget of 6.25 million yen per episode is an average of 26 episodes of TV animation, and the first few episodes have burned most of the costs. This has resulted in the subsequent parts being out of money, so they can only save sting and insist on completing the work. Many people complain about the stream of consciousness and flexible paintings in the next few episodes, which is more because the money is over.
However, the TV version of "eva" earned enough popularity, and the CD was also sold well. After successfully recovering the cost, Gainax remade "eva" and remake it into a theater version. The theater version is also divided into old version and new version. The old version is equivalent to a TV animation remake. The new version goes beyond the plot of TV animation and pushes the story to a further future. The production is also more sophisticated than TV animation and old version. However, the new theater version gradually becomes a lifetime, and it is already difficult to see the ending. Every time the theater version keeps sending new trailers, it is year after year, but there is no following.
On the one hand, many of the teams that were originally recognized by the audience have achieved success. In another twenty years, it will be difficult to get together the original team. In addition, the copyright around "eva" is too profitable, which has led to the team of this company's team living a good life. Who would have thought that the social animals of other animation companies usually work hard to make some animation works that can make a living all day long?
"I don't think the plot structure of "eva" is too hasty." Lin Qi saw the translated original script and settings. "At least 6 movies can be produced, and the progress of launching one movie in two years can be produced for at least 10 years. The budget for the first movie is that you proposed 1 billion yen. I think it is a bit conservative. There is no problem with 2 billion or even 3 billion. As much as possible, the work should be polished to perfectly present the scenes of the concept."
In an instant, Anno Hideaki couldn't help but feel excited and said, "Boss, do you think this work may be very popular?"
"It's just possible." Lin Qi said, "Anime has only been watched by children in recent years. Although the anime is still a market for young people, the market size is still very large for a long time. However, youth-oriented animations that are in line with the general plot and level of Hollywood blockbusters will become more and more popular, and the ratings and box office will rise. What's more important is that young people have purchasing power. If youth-oriented animations become popular, they will not only have ratings, box offices, etc., but will also have more benefits in the future, such as DVD HD collector's version, figures, game adaptations or other peripherals. Therefore, works like "eva" do not need to consider young audiences, and they are not for them to watch. What's more important is that young audiences feel very powerful!"
Later generations, including Disney, which was originally a young age, began to use more resources to attack the young people's market, including acquiring Marvel and adapting Marvel's comics into blockbusters after blockbusters. This shows one thing, that is, the future trend of the cultural industry is more aimed at the young people's market.
"eva" has a commercial influence that is not as good as works such as "Spider-Man" and "Iron Man" adapted from Hollywood. But it is not because "eva" itself has insufficient influence and fan base, but just because the Asian film and television industry has not reached the level of the Hollywood film industry.
"Since the budget has been raised to such a high level, can the work production plan be more 3D?" Okada Toshio suggested.
Although it is not the supervisor of "eva", the president of Gainax Company is still Okada Toshio.
"Don't!" Lin Qi said decisively.
"Why?" Hideaki Anno couldn't help but say, "Isn't "Kung Fu Panda" also a 3D work? Some of the group's games have mature 3D engine technology. With the support of these technologies and the support of high-performance large-scale computers, it is also certain to make 3D."
"3d technology cannot better express special effects and characters. It is not easy to make 3d natural and vivid, difficult and cost. Even if the current cost is increased by five or ten times, I may not be able to succeed. "Kung Fu Panda" is more successful because it is animals, expressions, etc., and it does not need to be as meticulous as humans. However, if the live-action version of 3d cannot achieve higher quality, then just stiff expressions and actions will easily disappoint. Not to mention now, even in ten years, real-life 3d animations are destined to be successful, and most of them will fail!" Lin Qi said calmly.
From a technical perspective, 3D animation is obviously more advanced, representing your future development trends in the animation industry.
Although 2D animation is relatively backward in technology, even if it is created by computers, it is drawn by people one by one. The technical principle is relatively ancient tradition and belongs to a labor-intensive industry.
But even after thirty years, 3D animation has not yet been as natural and vivid as 2D animation. Whether it is expressions or other details, 3D animation needs to overcome too many technical difficulties. Not to mention, just take the supercomputer used to render 3D animations now, which is currently the world's top computing performance, and the graphics card is even more luxurious. A computer that is barely enough will cost no less than 300 million US dollars. Moreover, such a computer has depreciated significantly after producing an animation. The next animation needs to be upgraded to a better platform and invested a larger budget again.
Therefore, Lin Qi does not currently plan to let Japanese subsidiaries spend money on 3D animations.
To make top 3D animations, you can accumulate technology by spending money to accumulate technology. Felix is enough in China. This kind of money-burning animation is one in two or three years, and costs an average of US$100 million a year. It gradually cultivates high-end teams and accumulates technology. To truly invest and popularize large-scalely, it is necessary to wait until the technology becomes cheaper and easier to popularize.
2d animation only requires large-scale recruitment, and can make works with qualified screenwriters, artists, dubbing, music and other related talents. Simply put, it is a craft, relying on the accumulation of experience of practitioners.
Chapter completed!