On June 15, 1993, at 12 noon. The Japanese version of Yigou.com was launched for 10 hours, and the registered members exceeded 10,000. After that, the member registration speed throughout the day slowed down, and the member registration and activation of more than 1,000 members per hour quickly made the website become active.

Of course, the steady increase in member registration is naturally inseparable from the offline store import traffic of Xinzhan Electronics Group. In the entire 43 counties in Japan, each county has at least one new entrepreneurial self-operated flagship store. In the entire Japanese market, the total number of self-operated brand flagship stores is more than 400. For the more, there are 150 in Tokyo, and other large cities have more self-operated flagship stores. Even the county with the smallest population is no less than three self-operated flagship stores.

Moreover, self-operated flagship stores are basically stores with an area of ​​no less than 500 square meters. According to the area of ​​different stores and the population served, they employ dozens to hundreds of people. The total number of clerks hired by the entire self-operated store should not be less than 10,000. In the 1990s, most chain retail companies in Japan were shrinking their scale and reducing the number of employees and stores. However, the stores of Xinzhan Electronics Group did not decrease, but were gradually increasing the number of self-operated stores.

Because...self-operated stores not only provide product display, sales and after-sales service, but also collaborate on large-scale commercial activities.

For example, after Yigou.com is online, new entrepreneurial self-operated stores also have a unified requirement to promote online websites. For example, when posting posters, customers will pass by Yigou.com’s flyers for online and promotional activities to passers-by. The advertising leaflets include not only the URL, but also how to register, shop, how to recharge, how to receive coupons for the event, and enjoy preferential prices.

After this series of publicity, it had a good effect of offline traffic diversion that day.

Subsequently, on June 16, the number of registered members exceeded 50,000. On June 17, the number of registered members exceeded 80,000.

"I told you, I would never buy DVD DVD players just by watching the fun! I'm so fucking him. Xinfei's stock was bought at 40,000 yen per share, but it turned out to be privatized and delisted at 25,000 yen! I will never forgive the major shareholder of this unscrupulous company!" A young man named Kobayashi Jingze said to others who came to visit the store, "I, Kobayashi Jingze, have always used CD drives to only install 650mb programs, and I will not buy Xinfei's DVD-rom. The price of DVD-rom was greatly reduced to 50,000 yen, and I would not buy it either! In addition, Pangu's 5th generation computer is enough, and I will never be fooled until a few years of change. I have to use it forever and never be fooled, and I will not contribute profits to unscrupulous companies like Xinxing Electronics!"

"Have backbone!"

"I don't buy it either, I just come and have a look!"

Finally, it was June 18th, and it started early in the morning.

The event has begun...

"DVD DVD player, 618 event promotion price, direct reduction of 10,000 yen, the original price of 79,999 yen DVD player, 69,999 yen, and a discount of 10,000 yen for coupons over 50,000 yen!"

"DVD optical drive, 618 promotional price, directly reduced by 10,000 yen. The original price of 59,999 yen DVD optical drive only costs 49,999 yen. In addition, you can collect orders. The total order exceeds 50,000 yen, and the discount of 10,000 yen is directly reduced by 10,000 yen. It is cheaper to use it in combination!"

"Pangu's seventh-generation computers are directly reduced by 10,000 yen, and you only need 78,000 yen to buy them home. You can also use 10,000 yen to get a discount of 10,000 yen for more than 50,000 yen!"

"The God of Gods from Heaven is only one day! The God of Gods will be discounted by 10,000 yuan for every 50,000 yuan, only for use on the same day of 618, and it will not be accepted for expiration!"

Starting from the early morning, Japanese consumers are also the first time they have experienced e-commerce shopping. A few consumers who have already saved money have started placing orders excitedly.

Among them, after Kobayashi Jingze got up in the middle of the night, he turned on Pangu's 5th generation computer, connected to the Internet, and entered a website that he had collected.

"What? You can buy a DVD optical drive with 49,999 yen? What, Pangu's 7th generation price has been reduced, and the lowest coupon price is 68,000 yen?" Kobayashi Shizawa took a breath, "I want to smell the fragrance! It's so fragrant! Yes, if you sell at this price, this unscrupulous merchant will definitely lose money, I want to buy it! He lost to him to death!"

Kobayashi Jingze quickly received two coupons. When it dawned day by day, he went to a nearby new entrepreneurial self-operated store to recharge his card.

Xinzengwen Electronics Group solves online and offline payments, on the one hand, relies on online banking like Hang Seng Internet Bank, and on the other hand, it supports offline physical stores to recharge Yigou Wallet.

At present, when online banking is not popular, offline store recharge has become the mainstream recharge channel.

In short, after dawn, the new entrepreneurial self-operated store was crowded with people rushing to recharge their Yigou wallets, for fear that they would not catch up with today's promotional feast.

On the entire 618th, the number of member registrations of Japan Yigou.com exceeded 200,000. At the same time, there were more than 80,000 shopping users that day, and the total number of orders exceeded 300,000.

The daily transaction amount exceeded 2.6 billion yen.

Among them, Pangu's 7th generation computers were the biggest sales force, and they sold 20,000 units that day.

The second only to Pangu's 7th generation computers is DVD optical drive. Many gamers and software industry insiders are very excited about the storage capacity of DVD-rom.

As for the sales of DVD player, the sales volume was very average. There were only more than 1,000 users who purchased DVD player that day.

This is also a very normal phenomenon, because although DVD discs are now on the market, there are very few matching DVD discs.

The price of vcd DVD player is cheaper, and at the same time, the video resources are richer, so most consumers are still waiting and waiting for more DVD resources before they start to consider whether to buy a DVD player.

...

"Boss, on June 18, the transaction volume exceeded 2.6 billion yen, and it is being delivered one after another!" Kazuko Uchijima smiled, "Although the transaction volume has dropped today, it is expected to be no less than 300 million. And now the number of registered members is increasing every day. However, shopping as vigorously as on June 18, I can't see it!"

"This is normal, and it is sold out in the name of festivals or commemorative activities. Continue to activate consumers' shopping desires and stimulate the number of registered users and active buyers." Lin Qi said with a smile, "In addition, if users log in and sign in every day, they can receive red envelopes of 1 to 10 yen, and red envelopes have a valid period of 3 to 30 days. When shopping, red envelopes can be deducted from the actual payment amount. If the user saves some red envelopes in his hands and the red envelopes expire and become invalid, it may prompt some consumers to shop in order to use the red envelopes! If the purchases are too many times, it will become an active platform

As a user, the frequency of use will be very high in the future! Even ordinary products may not be the lowest price. Perhaps consumers may also purchase one-stop in order to save trouble. Or, if discounted products need to make up the amount to enjoy discounts, they will buy some other things. Some small-scale products may not need to be cheaper than other channels. In short, keep many products attractive, but not always keep them. Instead, price fluctuations, and some products are profitable. Adjust profits and burn money to continuously drive the number and transaction scale of platform users."

Although the Japanese economy stagnated since the 1990s. However, this only shows that some problems occurred in traditional industries representing Japan. However, some emerging industries, such as the Internet market, are not as depressed as traditional industries, but are beneficial to technological progress and the market is booming.

However, Japan's investment industry once treated high-risk Internet entrepreneurship projects indifferently, so a large number of Japanese Internet entrepreneurship projects did not receive capital support in the 1990s, so they developed very slowly. Even in the 21st century, the Japanese government began to pay attention to the Internet and increased investment in Internet infrastructure, but the network hardware infrastructure has been improved, but not many local Internet projects have been successful.

Most of Japan's leading Internet applications are projects introduced from the United States.

The Japanese investment tycoon is not very interested in investing in Internet projects in the Japanese market. Even Masayoshi Son, who is famous for investing in the Internet, should be said that this person is the most successful venture capital giant among Japanese entrepreneurs. By investing in Yahoo in the United States, investing in Alibaba in China. Later, Yahoo and Alibaba continued to cash out huge amounts of funds and began to invest in technology industries in Europe and India. The investment scope gradually spreads around the world, but... For Internet investment in the Japanese market, even SoftBank is very conservative. Although it has invested, it is not as big as investing in overseas markets. In the Japanese market, SoftBank uses the attitude of cooperation with overseas giants to achieve a win-win situation. For example, after investing in Yahoo in the United States, Masayoshi Son later introduced Yahoo to Japan and established Yahoo Japanese company. Yahoo has become internationally dismal, but Yahoo's Japanese business is still the leader of the portal industry, the leader of the search industry, the leader of the email, and the leader of the blog...

Therefore, the Japanese Internet industry is actually not bad in a market environment. After all, although the consumption level of developed countries with a population of 100 million is not as good as that of later countries such as China and the United States. However, from all over the world, the scale of Japan's Internet market should be very rare.

Even in some fields, such as krypton gold in the game market, all over the world, krypton gold sows in Japan are still at a disadvantage. For example, in terms of mobile game market, China is the first in the future and Japan is the second in the future. However, at the beginning, the top recharge of Japanese mobile games was the first in the past for many years, because in terms of mobile games, Japanese players said that I krypton gold sows have never lost to foreign countries. The per capita krypton gold of Chinese mobile game players is not inferior to any developed country, but... the average strength of a Japanese player's krypton gold is more than 5 times the average level of developed countries!

In later generations, even the scale of the Chinese e-commerce market has jumped to the world's first place. Moreover, China's express industry data and express parcel data in the Chinese market are much larger than the total of other countries in the world. The scale of online shopping in the Chinese market is also more than the total of other countries. However... the total scale of e-commerce in the Japanese market cannot be compared with China. However, since 2016, Japan's per capita online shopping consumption was US$1,156, and the per capita online shopping consumption was the world's first. It is similar to the gaming industry, and Japan's per capita consumption was about twice that of China in the same period.

Therefore, Japan is just an Internet company, but Japanese Internet consumers are quite capable of purchasing. However, the Japanese e-commerce in later generations was basically occupied by international giants such as Amazon.

Therefore, occupying the Japanese market should be fast. If it slows down, the giants in Silicon Valley will soon target Japan and other international markets after they have captured land in the US market.

It is precisely because we have to be ruthless and quickly grab land in the Japanese market. After Amazon and other opponents enter, we will wait for the effort.

Of course, Amazon company Lin Qi also has venture capital, but it cannot interfere with Amazon's operations. When investing, Jeff Bezos followed his restricted terms and only had the right to know about dividends and business progress, and did not have the right to vote or business interference. If it were anything else, Lin Qi would probably criticize him for his face. However, thinking of Amazon's later market value, Lin Qi still chose to invest silently.

It is precisely because of this that investment is investment, but Amazon is not its own son after all. Therefore, the market is dominated by its own son Yigou.com.
Chapter completed!