As a subsidiary that has been independently operated for many years, Phoenix Games Co., Ltd. is already a giant with an asset scale of more than HK$20 billion and a net profit of more than HK$2.5 billion.

Compared with other businesses of the group company, Phoenix Game Company's development has been quite slow. However, at present, the subsidiary of the new entrepreneurial department is still a golden sign.

Therefore, after Phoenix Games Co., Ltd. proposed a listing plan three years ago, it received a large number of attention from investors and financial institutions. For several consecutive years, Phoenix Games Co., Ltd. has been continuously promoting the listing process.

In 1993, Phoenix Games' ceo Zhao Ruofei announced: "Look soon, we will be a listed company, the Stock Exchange market will see you!"

This news was released in one month. When the news was released, the listing of Phoenix Games Company had actually entered the countdown stage.

In February 1993, the Hong Kong stock market had a strong bull market atmosphere, which was a good day for listing and issuing stocks.

On February 16, Lin Qi and Xinxing Electronics Group held a press conference in the headquarters building of Phoenix Games, announcing that they would approve the listing plan of Phoenix Games on behalf of the controlling shareholder.

Afterwards, the Hong Kong Stock Exchange also announced the listing date and will be listed on February 22. Before the closing on February 18, investors may submit the subscription results. On February 19, the subscription results will be announced.

On February 22, investors who apply can openly trade their stocks in the market.

At present, after the underwriter’s inquiry, the issue price is planned to be HK$40 per share, and the new shares issued by IPO are as high as 250 million. In other words, this is a HK$10 billion IPO financing plan that sets the Hong Kong market’s IPO record. Even in the global market, this is a very large IPO financing!

In addition, there were 1 billion original shares of Phoenix Game before it was listed, which means that after IPO issued 250 million shares, Phoenix Game Company's initial market value was as high as HK$50 billion, second only to HSBC, Standard Chartered, Hang Seng, and Aika New Energy, a high-tech company. After its listing, it immediately became one of the fifth largest listed companies on the Hong Kong Stock Exchange, and the fifth largest company in the market value.

Xinchuangwen Electronics Group holds 700 million original shares. After listing, this asset will also become a circulating stock of HK$35 billion.

Therefore, both Phoenix Game Company and Xinzhan Electronics Group attach great importance to this listing plan.

On February 22, not only the dates of the Gregorian calendar look different, but also the traditional Chinese dragon rise. According to the superstition of Hong Kong, the dragon and phoenix show auspiciousness. Phoenix Game Company chooses to go public on this day, which should be an auspicious day.

Although Lin Qi doesn’t believe in these Feng Shui superstitions, he can’t resist Hong Kong and is superstitious about this. In order to make investors feel more at ease, he deliberately caters to it.

It is currently a bull market, so although the issuance scale of 10 billion yuan of iPo is very large, it has received subscriptions of more than HK$37 billion.

Therefore, the release is still relatively smooth.

By February 22, the Hong Kong Stock Exchange, Lin Qi, Zhao Ruofei and others participated in the celebration of the listing.

Lin Qi said in his listing congratulations: "Phoenix Game Company, in the past arcade era, became the most successful arcade game company in that era. In the future, Phoenix Game Company will continue to become a great electronic game company. As a major shareholder, we wish Phoenix Games to continue to spread its wings, create more benefits for shareholders, and bring more excellent products to the world!"

Zhao Ruofei also said: "The listing of Phoenix Games Company is not the end of our team, but the new starting point of our team. At present, the arcade market can still bring continuous profits, with more than 2.5 billion yuan in profits every year! And we will use these profits and the incremental funds obtained by IPO to invest in markets with more growth potential. For example, the stand-alone computer games on the Pangu platform, as well as Internet games... and even, we will create high-end Pangu compatible machines for the ashes players... We will focus on software, various software related to graphics and images, and we actually have a very deep technical foundation!"

After some momentum, on February 22, shortly after the opening of the Stock Exchange market on February 22, Phoenix Game, which had an issue price of HK$40 per share, opened at a price of HK$48, and then, within a few minutes, it even exceeded HK$50,60,70... By the afternoon closing, the closing price on the first day was as high as HK$102.

Phoenix Games Company once jumped to the third-largest market value of the Hong Kong Stock Exchange with a market value of more than HK$120 billion!

Of course, the stock price fell the next day!

But basically, due to the bull market, investors have more optimistic expectations for Phoenix Games, resulting in the stock price stabilizing above HK$100 billion.

In order to continue to support the stock price, Phoenix Games announced on February 25 that it would release a "Phoenix Beauty" software, expanding its business scale from the traditional arcade game field to a broader software market.

Zhao Ruofei introduced at the press conference: "The "Phoenix Beauty Picture" software is a product that we have been developing and investing for many years. This graphics software has a large number of plug-ins that can make various modifications and changes to pictures. You can beautify your photos, black and white or color photos. As long as it is converted into digital format on the computer, ordinary people can also beautify and modify professional photos... Movie posters, flyers, etc., and can also be designed and produced using this software. It has richer functions than ordinary ppt or documents, and its effects are

It is also better. It also supports drawing functions. If users have professional tablets, they create. This software has a large number of functional plug-ins, which is very helpful for drawing. For some complex graphics operations, such as if it needs to be modified repeatedly and requires a lot of manuscript paper and changes, it even exceeds painting on paper... Its functions are subversive, and the operating interface is also simple and easy to use. Among similar software on the market, there is no software that is more suitable for ordinary people than it, and it cannot be used more easily!"

"At present, "Phoenix Beauty Picture" is priced at HK$168 per set, which is the price of the CD version. In addition, there is also an online download version. We provide a free trial for one month, and it will still be HK$168 after the expiration, so we can continue to use it."

Basically, "Phoenix Beauty" is a software that focuses on image processing, but it can also be used for image creation. Later generations, the most well-known software of this type is "Photoshop". A set of genuine software for "Photoshop" requires about 5,000 yuan. In the early days, the "PS" software was basically cracked and pirated in China. However, because piracy hit the market, the domestic image processing software had no room for survival. Even if it was sold at a very cheap price, users still used the pirated "PS" software.

After that, after the "PS" software changed the usage habits of many industries in China, it began to enter the strong legal group. It constantly used the backdoor to detect the piracy of the software installed by the user. Once some users were found to work with pirated software, they immediately began to send a letter to warn, and if they did not buy the genuine version, they would immediately sue.

Those who use pirated versions can be seen clearly by these software companies, because the software itself has backdoors. In the Internet era, software companies can easily know whether the user's software is genuine.

In the past, these large overseas companies did not protect copyrights, mainly to cultivate user habits and kill Chinese original and genuine software companies. After China did not release related products, it quickly began to close the network and rely on the company's backdoor to spy on the identity and positioning of users. After that, the legal team summoned the quotations one by one. None of the commercial companies or related industry personnel who use these software to work will be spared.

So... the image processing software similar to "Photoshop" is definitely in the market. However, Phoenix Games does not intend to sell it as expensive, with a price of HK$168. Compared with such software that is widely used in advertising, printing, art and other industries, it should be a very conscientious price. Under normal circumstances, international software companies sell such software at least a few thousand yuan.

The "Phoenix Beauty" software is much more mature and advanced than the current "Photoshop". After all, Lin Qi and Meng Xin have a lot of future technologies as reference. They can allow their subsidiaries to come up with more advanced products. Hardware is still relatively difficult. In terms of software, as long as the hardware system can support it, it is actually easier to implement. Many software in later generations, domestic programmers are not unable to make it, but they have no market and no profit prospects. Software with profit prospects will be rushed to the crowd immediately!

The reason why there is no market and no profit prospect is that the market has been occupied by a few companies. These companies have many years of experience and users are already familiar with and accustomed to the products of those companies. If you create one again, you may not be more advanced, and you will also need to learn again. In addition, it will bring some new troubles during use, which will take longer to get in and adapt. So, how many people will put in such energy and cost as a test product for new products?
Chapter completed!