Lin Qi will definitely not give up on this idea. His vision is not just about immediate interests. If this is the case, he will not invest.

The Chinese market in the future has too great potential. Only when you intervene in the red wine market now can you have the right to speak in the future.

Starting from the 21st century, the domestic red wine consumption market has been almost booming. For the high-consumption class, money has never been a problem. What is missing is high-end services. In order to distinguish one's own status from others, what's wrong with spending some money!

Why do so many people drink Moutai in later generations? Because... Moutai's quality is well known to everyone. Therefore, taking a Moutai banquet can definitely make guests feel respected.

The same is true for red wine consumption, and the quality of wine is not even the most important thing. What’s more important is to create a brand that makes people who drink wine feel that they are stylish.

What the buyer is willing to pay is not the money to buy wine, but the fee to show off.

And top rich people don’t need this thing to show off!

The key is that those white-collar workers who are neither up nor down have to try their best to show off, so they have to meet their needs.

With the rise of the economy, the number of white-collar workers increases, and the market demand for pretending will increase significantly.

Luxury goods, top technology products, or other things, besides the urgent need, are all the uses of socializing and pretending.

Basically, later beverages, Fatty Happy Water (Cola, carbonated soda), have gradually begun to decline. Other beverages, such as alcoholic beverages, are growing.

Just invest in domestic brands, but red wine is more likely to be bought by consumers in Europe.

"That's of course very good. Mr. Lin is so generous. This is actually my wish." The Prince of Luxembourg agreed happily that the fool would refuse the matter of a pie falling from the sky.

After all, the winery looks quite awesome in its own hands, but... this thing is not profitable! It is really not profitable now! It is not even possible to outperform bank deposit interest. It is precisely because of this that the winery in France is always selling the owners. At the same time, many people come to invest every year.

...

After finalizing Obiang, in the next half month, Lin Qi and Xiaoyu met with more than ten other first-level and second-level wineries respectively, all talking about investment. The two were popular wherever they went, and the second-level wineries even started a carnival. These are the main players in the civilian market. In contrast, they pay more attention to production and their profits are no worse than those of first-level wineries.

Lin Qi’s principle is to ask for all the good wines produced and they will not refuse them. Each winery ranges from tens of thousands of dollars to hundreds of thousands of dollars. After talking about more than a dozen wineries, it only cost millions.

Afterwards, Lin Qi chose to establish the "Lin's French United Winery Group", which specializes in the production of red wines in these medium and low-end wineries.

In the near future, a large number of people will pay for his investment, and all he needs to consider is output and quality, and there is no need to worry about the market at all.

Lin Qi's big investment in France's red wine industry soon occupied the front pages of major French newspapers, and it was covered with reports. Many people disdained it, of course, not disdained it, but disdained a foreigner to invest.

France claims to be an old aristocratic country, and its arrogance in its bones is even better than that in Britain. However, China and this country did not have much intersection later, so there was no big concept.

Someone soon stood up and said that the reason why French red wine is popular is that it is native to the country and requires bloodline and cannot allow foreign investment to intervene, because investors naturally cannot avoid making mistakes. Some people also say that this is equivalent to lowering the level, and hope that major wineries will consider it carefully.

However, major wineries said fuck off. As professional winemakers, they knew that the blood of wine definitely did not come from the blood of investors, but from the money of investors. Only more money can make French red wine more famous.

At the same time, the winery chose to ignore these external voices. Most of the people who make these sounds are moaning without any illness and enjoy their mouths. In a few days, they will boast that the wine that has spent money is really delicious.

...

In late May, Lin Qi asked Xiaoyu to collect information about Ubisoft, France. His other purpose of this trip to France was Ubisoft.

As an oligarch in the global game industry, Lin Qi naturally would not let any game company go, and his goal is to capture all major game companies around the world, and he cannot let anyone go if he can acquire and if he can invest, he can.

This strategy is similar to the later Qiangeese.

The rich goose in later generations are really rich. Not only domestic game companies can invest if they can. Internationally, Blizzard, Riot, Ubisoft and other companies can see the rich goose everywhere. Because, even if some old game companies are temporarily in poor performance, after You Qian Goose invests, they can quickly rely on the Chinese market to create huge economic benefits.

The ambition of You Qiange is actually well known to everyone. However, the equity of many game companies may not be available. After all, money depends on whether people are willing to sell it.

Therefore, Youqian Goose later had to diversify its investment. After the valuation of the game companies listed around the world, they will invest in some stocks after low valuations or popular games. Whether they will hold shares or cooperate with those companies depends on subsequent developments.

Just like Blizzard Company gave China's game agency rights mainly to NetEase, it did not affect Youqian Goose's purchase of 25% of Blizzard's equity. Although it did not interfere,... In fact, Youqian Goose has long been the father of Blizzard. Even if the son is not willing to do business with his father and instead plays with other friends, he still has to hand over a quarter of the income to his father.

"Mr. Lin, this game company seems a bit boring. The first game they developed was a children's game, which is not very good. In addition, the office is also low. The company is estimated to be very small, with only more than 100 people at present. France does not have a large population, so there is no prospect of killing." Xiaoyu showed the information to Lin Qi, and was a little confused.

Lin Qi simply looked at the information and focused on understanding the current situation. He was really surprised. Not to mention Xiaoyu, if he hadn't known that Ubisoft was so powerful that it swept the world, he wouldn't have believed that this company could grow into a giant.

If Ubisoft has the next definition, it should be an entertainment software company engaged in multinational game production, distribution and distributor.

By the 21st century, it was already developing rapidly. As a leader in the multimedia industry, its extensive business has steadily expanded. On the basis of cooperation with various old game companies, it is also constantly launching unique products to strengthen its influence in the international market.
Chapter completed!