Xiao Chen thought for a long time and finally turned around. Although he was also a management team in the new entrepreneurial department, he was able to judge the difference between him and Lin Qi.

"Boss, they are all flesh. Why is the gap between people so big? It's unscientific. Why am I not so smart?"

Xiao Chen said in a sad and angry manner that this is the difference between genius and ordinary people. Because Lin Qi is too strong in capital and has a thousand pounds of strength, he can easily turn the decline into an advantage.

Generally speaking, new products will always encounter various setbacks when they are launched. When other small companies encounter setbacks, they may fail to recover, disappear into the long river of time, and become the tears of the times.

However, Lin Qi did not take these opponents seriously and only focused on consumers' views. The response measures were not to counteract competing brands, but to use the public opinion trend to change consumers' views on Pechoin.

After such a fuss, Pechoin's status was actually consolidated in disguise.

"Hehe, now those foreign makeup brands are in trouble." Xiao Chen was a little excited.

"This is not to say that for a long time in the future, Pechoin's market share will not be compared with that of international brands. However, no matter what, you must have to become a top-notch domestic and international brand. Only when you have a big goal is worth investing. If you make a small goal, it will probably be a disgrace to the reputation accumulated by the founder of Pechoin decades ago!"

Lin Qi was a little relieved, and if he fell behind, he would be beaten. At the beginning of the reform and opening up, the technology and business philosophy of many domestic industries were very backward, so many industries were too inferior and blindly gave up relying on their own efforts, hoping to introduce foreign capital to improve their operations. This led to many industries, because of the power of foreign capital, the competitiveness of domestic brands was greatly weakened. Daily chemicals, automobiles and other industries are obvious examples. The more they are open to the outside world, the more advanced technologies and concepts are introduced, and they all ask for help, and the more difficult it is to innovate independently.

Even Gree and Midea, which make air conditioners, were not very good at the beginning, but were just minors in the market. In the mid-1990s, Chunlan, Xinfei and other companies were the overlords. However, Xinfei Electric, which was once ranked first, introduced foreign capital, suffered losses more and more reforms. The dominant position of air conditioners, refrigerators and other industries was quickly taken away by domestic brands such as Haier, Midea, Gree and other friendly companies. Later, Xinfei was in the news again, and the 21st century enterprises were almost stopped production, and more than a thousand workers were asking for wages.

There is also PC. Many mobile phone industries have this logic. The more open it is, the more you can obtain foreign technology and parts, the less you can make independent research and development and production, and become a cash machine for foreign technology giants every year. For example, Qualcomm not only sells parts, but also charges Qualcomm taxes around the world, that is, Qualcomm's technology patents. Companies without patent basis later have to be 5% of Qualcomm taxes. A mobile phone costs 4,000 yuan, and 200 yuan is paid to Qualcomm's patents. Qualcomm is only one of them, and many other companies such as Google, Arm, etc. all charge patent fees on it.

If a company has a large number of patents, it can offset each other. For example, Qualcomm cannot monopolize all patents and also pays patent fees to other patent holders. After offsetting each other, it will greatly weaken the patent cost.

Therefore, aspiring companies will silently develop independently and build huge patent moats. It is expected that they will save R&D costs and allow mermaid meat, which is better than becoming an indispensable player in the industry. Everyone stands on a higher stage and collects taxes from global manufacturers. This is the big picture.

Of course... the number of patents in new entrepreneurship systems is far more than that of Qualcomm, and the scope of patent fees is wider than that of Qualcomm. However, it is generally only charged 1% to 2%, and the degree of rogue cannot be compared with Qualcomm.

As for the way of playing in the cosmetics industry, it is different from high-tech, and it is not the model of patent gangsters collecting taxes on each other. The first element of the cosmetics industry is not the quantity and quality of patents, but the influence of the brand.

"Boss, you seem to have a special relationship with the inland." Xiao Chen said suddenly.

At that time, Hong Kong was very different from the inland, with different economic systems, and the inland was more difficult. In the hearts of most Chinese people, the inland was synonymous with the country.

Lin Qi's eyes changed slightly. Doing business and patriotism are two different things, but they cannot be separated.

Many people were later confused by capital without borders. In fact, businessmen, high-tech, and well-known brands really have borders!

If capital really has no borders, then in many sensitive technology industries, why do manufacturers would rather not make huge profits than sell products and technology to China?

Because, in a sense, Intel, Qualcomm, Microsoft, General Electric and other companies emphasize that they are citizens of the world, not just American companies. But in fact, they are just American companies that are so pure that they cannot be traditional. The most core technology, if the US government does not allow it, it is impossible for them to authorize any foreign company.

For business needs, the new entrepreneurship department also needs to take the multinational company route.

However, we must never forget that the new entrepreneurship system is a Chinese company. If we forget, then no matter how large the asset scale is, it will become a fish that is free from parents and can be slaughtered in the international market.

Enterprises, especially heavyweight enterprises, are all marked by the nation and the country!

"When you see more, you will gradually understand that this is our root and cannot be erased." Lin Qi sighed rarely, "The pattern of entrepreneurs depends on your nation and race at some point! Don't talk about equality, the world is unequal. If you are a tribe from the African continent, you will not have the opportunity to establish a company like a new entrepreneurship department. Even a clothing factory cannot do it well, because those places do not even have electricity and basic transportation! You should be glad that you are a Chinese, and your birth is not the best in the world, but not the worst. At least the stability of society has outperformed most countries. In addition, there are reform and opening up and future economic growth. For Chinese people, compared to birth, they have won an insurance that continues to appreciate. Although it is not as good as winning a big lottery at birth, it is definitely not bad!"

Xiao Chen seemed to think about something, but he didn't think about anything.

A moment later, Kevin, who was holding a chicken coop, knocked on the door and entered the office. He carried a thick stack of information in his hand and his dark circles became heavier.

"Boss, Double Eleven is coming soon! Although the New Entrepreneurship Department is promoting technology products on Double Eleven, I think today we can use this time period to promote cosmetics."

Kevin is similar to a panda, but he is very energetic. He is on his own and has no attention to Lin Qi who is trying to digest.

"I've seen it, Brigitte Lin's skin is very suitable for this one..."

Kevin talked endlessly. After half an hour, he finally pursed his lips and stopped and added: "We still need to invest in advertising fees. These beauty products require outdoor advertising."

Lin Qi coughed. Since he decided to grow bigger, he would not miss any opportunity. With this wave of buying frenzy, he saw hope for revival.

"Let's do this, the annual advertising cost will be 200 million yuan in the future. If necessary, it can be expanded and saved some of the remaining amount, all of it will be included in your research fund."

Lin Qi simply handed over the stall completely to Kevin. With Hathaway's assistance, he just needed to be responsible for some macro control.

Kevin showed some surprise. The 200 million yuan advertising investment was simply considered a rich man among the rich, especially for cosmetics, the effectiveness of advertising is eternal. No matter how good the cosmetics are, if they lose their advertising, they will definitely be squeezed out of the historical stage.

"It just so happens that we can expand our influence while Double Eleven. All the celebrities on the same stage. It seems that we have to launch a few new products as soon as possible."

Kevin muttered to himself and went out with the information.

"Let him pay more attention to rest. This is a protracted war. What I need most is talents and a long-term vision should be taken." Lin Qi reminded Xiao Chen.

Xiao Chen felt warm in his heart. Having such a boss is indeed a sense of peace of mind.

Lin Qi then contacted Huang Xizhao, and the new round of Double Eleven is about to resist, and he won a great harvest last year. Lin Qi's estimate for several years has doubled, and many new products will be released on Double Eleven.

"How is the preparation for Double Eleven now? The stage is very important."

"Everything is basically ready. A large number of fans have been bombarded for several days. If you want to know in advance what new products will be released, the advertisements of major TV stations have also received good responses, so time is only here."

Lin Qi nodded and said, "In addition, cosmetics should be added. Don't waste any of the top stars you signed. Then let them all play. In addition, the design of coupons requires more attention. Those old ways of raising prices and discounts must not be followed."

"Okay, I'll make some arrangements. Kevin's side will have to be all in the air." Huang Xizhao agreed to hang up the phone.

...

In November, just the beginning of the month, the storm of new entrepreneurship has already spread across Hong Kong. Almost everyone is looking forward to it, wanting to see what Double Eleven looks like today.

"Let me guess, Pangu is going to release a new product again. I have been waiting for a long time, but don't let me down, bless you."

"What's so fun about computers? It would be great if I could release a few new lipsticks. I wonder if Pechoin will participate in this Double Eleven. They are a little hasty..."

This is the voice of many women, and Double Eleven has also become a more reasonable reason to make a fortune. It is hard work in the end, and men and women should be kind to themselves.

"Woman, who is really not clear about it? Didn't you buy it last night? All the aunts and aunts were delivered, making it look like others can't buy it."

"What do you know? Women have only been in this few years. When they become yellow-faced women, it will be too late to take care of them."

The streets and alleys are full of noisy, and people are speculating on what kind of surprises the new entrepreneur will bring this year’s Double Eleven.

All industries under the new entrepreneurship system, major stores, etc. have begun to place coupons, and the discount information for some related products has been released in advance to give people a preparation.
Chapter completed!