Similar to daily chemicals such as cosmetics, the most important thing to gain market share is to find the right market positioning. Only by targeting specific consumer groups can success.

Domestic cosmetic brands like Pechoin should not be too low or too high.

Luxury products such as Chanel, Dior, Armani, etc., will not recognize domestic brands to set high prices based on the current consumption concept of Chinese people.

As for the low market price, it will be difficult to open the gap with the current price war and struggling domestic daily chemical brands. In the 1980s and 1990s, many domestic daily chemical brands blindly fought price wars, and even sold products at a loss. In the end, they lacked profits to engage in research and development, and had no funds to compete with overseas brands for advertising. In the end, many brands that once had a large market share gradually disappeared from the market because they did not have profits to support sustainable competition.

As an old brand, Pechoin was founded to resist imported products and allow Chinese people to use cheap and good products. Lin Qi did not want to go against this original intention.

Regarding the selling price, he planned to adopt Meng Xin's suggestion and take a little higher attitude. He launched some high-end products, but the cost-effectiveness is cheaper than imported high-end products. This is to cater to the domestic mid-to-high-end consumer market with consumption capacity, and these people's consumption capacity is actually limited. For example, imported high-end cosmetics costs one or two thousand yuan per box. There are currently not many users in China who can afford such high-end products.

Then, if the domestic Pechoin launches products with similar effects, the price is only one-tenth of the price of similar foreign products, and one-fifth of them will probably be very popular. But in fact, imported cosmetics priced at one or two thousand yuan, the production cost is actually only one percent of the retail price! Most of the pricing is taxes, advertising, channels, packaging, and other expenses, R&D, production costs. In the cost structure of mid-to-high-end cosmetics, it is not the main expense.

But many consumers are greedy for high-end products, but do not want to pay the price of high-end products. Then... they give domestic mid-to-high-end products a chance!

In terms of price war between mid-to-high-end cosmetics, even if they sell at one discount, they will still be huge profits!

For example, the difference between a 10-yuan lipstick and a 100-yuan lipstick is not very big. However, the reason why a 100-yuan lipstick can be sold well is mainly to promote it to customers. Its effect is no less than a 1,000-yuan lipstick. Consumers who do not ask for a 1,000-yuan lipstick will make a 100-yuan alternative product a hit!

In just two days, Hathaway and Kevin came to visit again.

This time Hathaway's face looked very bad, and Kevin had two dark circles, obviously he had not had a good rest.

"Boss, the results are fruitful. We have done all four series. The rest depends on yours." Kevin was very excited, holding a separate package in his hand and handed it to Lin Qi, saying, "Boss, you can also say try it. You see, your skin is rough, and after using it, it will turn into fine skin and tender flesh."

Lin Qi took it and said nothing, feeling a little depressed. Compared with Kevin, he was indeed rough enough. He had never paid much attention to cosmetics, but he could go home and let Meng Xin try it out.

"Boss, according to Chinese habits, the Sanshenghua system has been released, including in terms of efficacy, and has also been adjusted."

Hathaway put the product instructions in front of Lin Qi. As mentioned before, he launched a total of four series: Pechoin Sansheng Flower Soothing Skin Series, Pechoin Sansheng Flower Youth Tightening Series, Pechoin Sansheng Flower Body Care Series, and Pechoin Sansheng Flower Facial Mask Series.

"Come on, get out of the way, I'll talk to the boss briefly."

Kevin has heavy dark circles, but when it comes to products, he is still very motivated. He pushed Hathaway away and went to Linqi.

"This time the product mainly includes water cream, face cream, facial mask, care essence oil, facial cleanser, and soothing skin. It is very suitable for people with sensitive skin. This is the formula of our ancestors. It mainly extracts nutritional essence from plants such as gardenia, calendula and chamomile. It can not only meet the needs of sensitive skin to soothe and moisturizing, but also relieve the sensitive problems of tightness, redness, swelling, and itching of the skin. This one is mainly aimed at middle-level income people aged 20-35. I roughly looked at the sales model in Europe and the United States. After clearly defining the young layer, customers are more inclined to use the product. In fact, there is not much gap."

Lin Qi nodded. Although he was not very clear about this, he had seen some perfume series launched by major luxury brands later, and they were also divided into age groups.

"The Youth Tightening Series is created for mature women. It is a skin-firing herb such as orchid, evening primrose, and citrus bamboo. It can bring vitality and nutrients to the skin, form a protective film outside the skin, and resist the damage of the external environment to the skin. This can be used from teenage girls to 40 or 50-year-old aunts. Moreover, the plant essence is very good. This is my unique formula. Unlike those Japanese companies, I dare not disclose the ingredients, so I dare, and I am not afraid of them stealing it. Boss, I suggest you use this one, which can replenish moisture for the skin, improve dry lines and dull skin tone, increase the firmness and elasticity of the skin, and make the skin firm and delicate, just like me."

Kevin licked his skin proudly, and Lin Qi felt a little chilled in his heart.

"As for the body care series, the main feature is hand cream and care essence oil. In addition to providing nourishing and protection for the body's skin, it also has a moisturizing effect. It can reduce the loss of skin moisture in dry weather and keep the skin soft and delicate. In the weather in Hong Kong, it is so easy to use at this time, but Liu Daqing can't wait to use it. There are also natural herbal essences with fragrant aromas to make your skin feel dark and fragrant. "

"The mask series extracts essences from camellia, snow lotus and calendula. According to skin problems, we have launched three masks with different functions. Calendula mask solves the problem of dry and rough skin, replenishes moisture, and changes its radiance; Snow lotus mask improves dull and dry skin tone, makes the skin more delicate and smooth; and the calendula mask softens the old keratin skin, improves the rough skin, and makes the skin elastic and firm."

After hearing this, Lin Qi felt a little moved. Whose woman doesn’t like beauty in the world? But in fact, men are the same. It’s just that some people like to do this, and some people don’t do this for various reasons.

The most intuitive thing is that among the men in China, they think that doing this is a slut, just like Kevin.

Especially in the minds of northern men, this idea is even more obvious.

Lin Qika saw another side. With the development of the times, everything is changing. In the 21st century, this phenomenon will most likely be considered straight male cancer. After the release of the movie "33 Days of Love Break", many people were subverted by Wang Xiaojian's image. However, the majority of female compatriots agreed very much, and men also needed to be refined.

"How is your advertising plan designed?" Lin Qi turned to Hathaway. This is the most important point. As for the product, only the effect is the best say.

However, Lin Qi was confident in Kevin. Although this guy was a little bit masturbating, he had real skills in his hands. These products were only used after animal testing.

The previous introduction is quite normal. For Chinese people, Pechoin has long been famous, and now it is just picking it up again. As for the plant ingredients in it, it is actually just publicity. Chinese people believe in publicity such as pure natural and no additives without chemical ingredients.

In fact, high-end cosmetics around the world have long abandoned backward formulas such as pure natural and plant essence. Chemistry and biotechnology are the kingly directions of cosmetics. This direction is occasionally deviated, but in fact, there has been no major changes.
Chapter completed!