As a brand new mobile game, it is certainly not that easy to succeed in "Avalon Court".

You should know that after years of development, the Internet industry has long been monopolized by software and hardware giants.

Not to mention some entrepreneurs, even a small Internet giant like Felix, whose annual revenue exceeds 3 billion yuan and whose net profit reaches 700 million yuan. In fact, they also feel that they have too few resources. Even if there are good products, if they are promoted slightly, they will burn half of the cash in their hands.

Even if Tencent promises to provide 1 billion download traffic within the next two years, it will be useless if it is used casually.

You should know that the total download volume of various mainstream APP download portals can reach tens of billions of times a year. Adding up the download volume of various APP portals is just Chinese users, and they have to download hundreds of billions of APPs a year. But do users really install so many applications on mobile phones, tablets and other devices?

No! Most users may only be greedy for a few cents of red envelopes for downloading tasks. Since they are uninstalled after downloading and installing, it is precisely because of this that the domestic APP application market has downloaded such terrifying data hundreds of billions of times a year.

At least 100 billion downloads are the download data induced by the promotion of red envelope tasks in the APP mall. The red envelopes given by software or hardware manufacturers are essentially earned from promotion manufacturers. Users may only receive a few cents or even less red envelopes once downloaded and installed, but in fact, the cost of hardware and software promotion will not be less than 1 yuan per download.

Although the operation team behind the APP knows that under this promotion model, users load and unload, unload and then install. A large amount of advertising fees are spread, but it is difficult to attract real users. Many teams burned out a huge amount of funds and had no choice. After the tide faded, the number of APP users returned to their original form.

"When is the movie version of "Avalon's Court" released?" Lin Qi asked.

"It will be released in domestic cinemas during the Chinese New Year!" Yun Xianke said, "However, since the moon is a two-dimensional setting, there are many die-hard fans. However, compared with the popular theme, it is still too niche. Therefore, the number of scenes arranged in the cinema is limited, and the screening is less than 5%! Most of the resources are arranged for some New Year blockbusters!"

"It's okay!" Lin Qi said, "It's enough to be released in theaters! After discussing with the cinema, the movie and game linkage have been added to the game QR code to the movie tickets and posters?"

"It's been arranged long ago!" Yun Xianke said distressedly, "If it weren't for the movie, no advertisements were allowed. In fact, adding QR codes before and after the movie was the best promotion model."

"The release of the cinema is just a preheating!" Lin Qi smiled, "The online broadcast of Felix animation is considered a real movie. The poster promotion of the movie is not only a QR code for the game download, but also a QR code for Felix animation!"

Two-dimensional culture cannot be successful through offline promotion. True two-dimensional fans are only considered niche culture compared to mainstream culture. Since it is niche culture, users are fragmented and scattered throughout the country. The two-dimensional consumer market in each region cannot be very large.

However, through the Internet platform, hundreds of millions of second-dimensional fans can be gathered together. Yuechu (fan of the worldview and works of the Moon Society) is considered the strongest consumption capacity in the second-dimensional world, and the number of people is only counted as China, with tens of millions of people.

Currently, Felix Group has multiple content platforms, including Felix Animation Network, Feiqi Chinese Network, Felix Music Network, and Felix Games. The most profitable platform here is naturally Felix Games, which contributes more than 95% of the company's total revenue!

Simply put, the company has a lot of businesses, but it is still the game sector that can really make real money. The revenue contributed by the game business is close to 3 billion yuan, while the combined annual revenue of literature, animation and music platforms is only 160 million yuan.

This revenue of 160 million yuan was actually burned out by investing nearly 400 million yuan. In other words, sectors other than games only look at financial statements, which are negative assets with serious losses.

However, Felix cannot give up these platforms, because these major platforms can stabilize 5 million daily active users. Although many of these active users are not gamers of Felix, as long as the users and traffic are present, they will sooner or later be able to cash out. A loss of 240 million yuan a year will stabilize 5 million daily active users, and convert it into monthly login users, which will be as high as 20 million.

This number is really not easy. After all, the app applications on the Internet are as numerous as mud and sand on a river beach. Except for some of the most commonly used and special applications, most applications are garbage without users at all.

After enlarging a large number of users and traffic from independent platforms, whether it is promoting games or new applications, they can divert traffic through their own platforms. From low-traffic value applications to high-traffic value applications, the same people may contribute different values ​​if they use different APPs.

Similar to the Japanese animation industry, its influence is not actually caused by high box office theatrical animations such as "Spirited Away" and "Your Name". What's more important is that it comes from a large number of TV animations. Compared with theatrical version, TV animation can only be said to be limited in budget and of average quality.

However, the production of TV animation cannot be resisted. Even if most of them are rubbish, there will always be some fine products.

More importantly, investing in the animation of theatrical version is too expensive and there are not many movies a year. The audience also swallowed it up in a hurry. Although it was amazing when watching it, it soon went to chase other new episodes.

Therefore, for an Internet company, a large number of new episodes that are continuously updated are enough. It is enough to have certain highlights and quality, and there is no need to be as exquisite as the theater version.

"Starting next year, we will increase investment in animation platforms!" Lin Qi said, "In addition to high-quality movie animations and low-cost TV animations, the more it is better! The cost of making an episode of 1 million, a season of 13 episodes is only 13 million, and the original OP, ED, BGM and others is only 15 million. In fact, the introduction of Japanese animations is only possible, and the exclusive copyright is at least hundreds of thousands or even millions per episode. We all make them ourselves, and we will have to make one season.

The original innovation series with 10 series, which is 150 million yuan. The annual budget of 600 million yuan is enough to make Felix Animation the highest-yield original animation website in the industry! We can’t compare the number of animations, but we are all original copyrights of our own investments, and there is also the sentiment of domestic animation. The audience loves and hates domestic animations because of their expectations for domestic original animations. The hatred is because of year after year, ten years and ten years, domestic animations are just as unsatisfactory as the national football team!”

"Boss, your metaphor is too much to eliminate domestic animation? In terms of output value alone, domestic animation output value can also rank among the top three in the world. Only the United States and Japan, the animation output value of the two countries can exceed our country. Even in terms of quality, it has actually been constantly improving over the years." Yun Xianke said, "Although the level of some animation teams cannot be compared with the top animation companies, it has reached the level of international first-line animation teams. However, the number of teams is relatively small and the annual output is low. For example, if you say you want to invest 10 animations in a quarter, I don't doubt your determination and financial resources at all. The problem is... If you can find such a team just by investing money, Tencent would have done this long ago. The problem is that even if you put out this budget, you can only find two or three teams at most, which is worthy of this budget. If there are teams that are just filling in the numbers, it is better not to invest!"

Lin Qi was not only moved when he heard this.

In the early years, many projects were short of money, and they had a lot of prospects and had enough talents, because a penny stumped heroes. In that era, whoever could find investment first could stand out.

But now we have entered an era of relatively overcapacity, but it is not easy to find a suitable team when investing with lanterns. Because a few excellent teams, one or two works have proved their own value, have been supported by local tyrants like Tencent.

The remaining animation companies may not have the ability, and no matter how much money they give, they may not be able to complete works that are of quality.

So, Lin Qi had to give up and said, "Then, do the multi-energy production team's original animation every quarter!"

"Our own team can complete one movie every quarter. There are two outsourcing companies, which are quite reliable. They have produced various game promotion animations for us for a long time, and then try to invest in one in Japan. Considering the production cycle, they can produce 2 to 3 original animations every quarter!" Yun Xianke said, "This is not easy!"

"That is to say, we invest less than 45 million per quarter? Well, our animation also needs to be selected from popular novels and comics, so we must give a part of the copyright fee to the original author. The budget for a quarter is full, 50 million?" Lin Qi felt speechless.

"Yes!" Yun Xianke nodded and said, "A quarter of 50 million yuan, with an annual budget of 200 million yuan! This investment amount is already enough!"

However, nearly 2 billion yuan of cash was lying on the company's account! It was not only because it wanted to make big moves, but also because of the company's structure, so it could not spend too much money.

If you want to burn money blindly, Yunxianke may feel distressed. The company's housekeeper is good, but it is stingy. In essence, the investment budget of the company's big-money games is not very high.

The highest mobile version of "Avalon's Court" currently costs only 110 million yuan in total. This is also because if the investment budget is too low, it will not be enough to satisfy the monthly chef.

These lunar people seem to be more people and more money. But these old men are not easy to serve. They must satisfy their works before they can pay for them themselves. In addition, they can help more moon chefs and fellow friends for free!

The severity of the moon works are usually expelled from the moon by the moon people, and they are regarded as enemies, and they will die if they get the chance.

Therefore, it is better to provoke the sea of ​​fire to death than to provoke the lunar people.

"Why, let's make a mobile phone!" Lin Qi suddenly had a whim.

"Mobile phone?" Yun Xianke frowned and said, "Mobile phones are no longer an era of high growth. The pattern is that Hua, Mi, OV, Samsung, and four companies monopolize most of the Android market share, and Apple still accounts for less than 7% of the market. Most of the remaining manufacturers have been eliminated, and even the small manufacturers who are still alive can't play any tricks."

After years of reshuffle, the global mobile phone market share has basically been concentrated in the hands of five manufacturers. Most traditional mobile phone manufacturers at home and abroad have been eliminated. After all, with low production capacity, the procurement cost will be higher. Under the severely homogeneous competitive landscape, the market does not need too many brands.

Lin Qi thought for a while and said, "Don't develop a system or hardware platform yourself, just find existing manufacturers to cooperate with them to launch a Felix customized version of mobile phones. The mobile phone requires high cost performance and the hardware configuration market is also high-end. However, the customized version of mobile phones is pre-installed! The customized version of mobile phones is divided into two modes. One is that users purchase mobile phones on e-commerce platforms, and we give away eight game recharge amounts, that is, the user is our game player and plans to krypton gold, so you can save more than 4,000 yuan of game recharge costs. Anyway, the gift is just a game voucher and will not cause us actual losses. In addition, if you turn on the 8-order recharge in the game, you can get free high-end mobile phone activities, and you can also rely on the gifts to consolidate the core boss's favorability for our game!"

Lin Qi will not be so stupid that the smartphone market structure is already very stable, and there is no stable era when new technologies and new trends emerge, so we can make homogeneous mobile phones.

In essence, Lin Qi only regards mobile phones as props to stimulate player consumption and increase the number of active players on the game platform.
Chapter completed!