Although he was swept out by Apple, Jobs did not have anything. At least, he was not short of money. Apple's stock cashing out brought him more than 300 million US dollars.

Holding such a large amount of money, coupled with the connections and reputation that Jobs had gained when he founded Apple, so after the news that Jobs planned to start a business again was announced, technology media around the world showed great attention to it.

In September 1985, Jobs returned to Silicon Valley, USA and announced that he would set up a new Apple company not far from Apple's headquarters, and welcomed Apple's former subordinates who were about to leave or were preparing to leave to join.

"This time we founded the new Apple company, not just to simply copy the current Apple. I left Apple because I was extremely disappointed with the current Apple. It has completely become a bureaucratic company. Focusing on management and short-term profits is better than the pursuit of epoch-making products that change the future of mankind." Jobs said loudly, "After I left, I went to Asia for a short trip and had a conversation with the legendary entrepreneur Lin Qi of the Asian country. He told me seriously, Jobs, you are not wrong!

The wrong mediocre people don’t understand, and the company’s controlling rights are not in their own hands.

Therefore, this time, I want to do a big vote and set up a company that I really founded for my dreams and to change the world!

Learning from the painful lessons of the past, this company will not accept venture investors. I will be the largest investor of the company. And, employees who are optimistic about the company are welcome to invest together..."

"Mr. Jobs, is your company you founded to continue developing and producing products similar to Macintosh computers?" asked a reporter from the San Francisco Chronicle.

"No!" said Jobs, "McInn is my previous dream. I hope to create a computer that will be proven to be the right one for many years in the future. No, even now, there are signs that the graphics operating system represents the future. For example, Mr. Lin Qi's Pangu host is similar to Macintosh. Moreover, we have reached a consensus that the PC will become a similar graphics operating system in the future. If the PC remains unchanged, it will be eliminated sooner or later. Of course, the current personal computer market is different from the past. If I continue to stay in Apple, I may insist on making Macintosh, because this is a project that may save Apple. However, if we leave Apple and create a new Apple, we do not have the foundation as we did in the past, so I will not choose to make computers this time!"

At the press conference, many media were curious about what Jobs was going to create this time. Many people speculated that Jobs was going to enter the game console market.

After all, Jobs had worked in Atari before, and in recent years, Jobs has frequently expressed his appreciation and envy of Lin Qi.

Of course, some people speculate that Jobs made a fake shot, but in fact, he was still preparing to gather his old subordinates and prepare to make computers.

However, few people except those who know the inside story would guess that Jobs was actually preparing to make a TV.

When many former Apple employees joined the new Apple company, they were surprised when they learned about the projects that Jobs was preparing to do.

You should know that the United States does not even have an advantage in the TV project. At present, Japan, which has an absolute advantage in the TV manufacturing industry, most of the TV sets in the world are manufactured by Japanese manufacturers.

If the American manufacturing industry can achieve higher cost-effectiveness and quality than Japanese products, it will be impossible for it to lose market share.

Unfortunately, early TV-related patents, including the most widely used CRT display technology, were first invented by American manufacturers. However, since the 1970s, after the CRT color image tube patent technology expired, American manufacturers were defeated by Japanese manufacturers by relying on cost advantages.

This is like memory projects in the semiconductor industry. Many patents were registered in the 1960s. But since the 1980s, a lot of basic patents expired one after another, Japanese manufacturers gained 80% of the market share through price wars. Intel, the leader of the memory industry, had stopped the memory business in 1985 and focused on making CPUs!

"No, I'm not trying to make the same products as the current TV manufacturers. In fact, the TVs we want to make are completely different from them..." Jobs showed his fanaticism and preached to his subordinates...

"In addition, the price war is not a problem. I found a Chinese OEM factory that is cheaper than Japanese manual labor! There will be no problem with low cost production. All we need to do is design a brand new product and a new TV that shocks the world!"

"I want to open a new innovative enterprise that has a best-selling product in the market, but it does not own a factory!"

Originally, Jobs was disdainful to fool and explain his goals to his subordinates, but after being kicked out of Apple, his ability and skills reached MAX level! Before fooling the market and consumers, he had to brainwash his own people first!

...

After Jobs convened his subordinates, he still maintained frequent communication with Lin Qi.

Of course, Lin Qi was willing to provide Jobs with a package of technology, but Jobs did not copy it. In fact, although Jobs agreed with plasma screens and OEM production solutions, he was determined to do it himself for the operating system of smart TVs, rather than accepting the Pangu system.

Because, after fully accepting the Pangu system, it is equivalent to paving the way for new startups.

The team of Jobs established the new Apple company, shortly after it was formed, accepted Jobs' order to develop a graphics operating system called NEXT. However, this graphics operating system is not customized for computers, but for TVs.

Originally, it took many years of exploration to develop a smart TV operating system from scratch. However, Jobs saw Pangu TV's operating system and remote control, which gave him great inspiration!

This is just like when Jobs visited Xerox in his early years and saw the graphics operating system used by Xerox on small computers, he quickly became addicted to it. Later, Apple insisted on making Lisa computers and Macintosh computers, which was completely driven by Jobs. Of course, due to cost issues, these products were not very successful in commercial use.

You should know that although later Apple phones were considered highly profitable products in smartphones, the hardware cost was no more than US$150, and they dared to sell for more than US$500. But this is only US$500. Considering inflation factors, the purchasing power of US$500 in the world in decades is at most US$300 in the 1980s.

In other words, if you want products to be accepted by consumers in the 1980s, you will definitely not be a pricing that will easily ignite the market.

Just like the most sold Pangu hosts of new startup electronics companies are US$399, this price is the limit that ordinary consumers can accept in this era. After exceeding this limit, only professionals who use work and study will buy it. In this way, it will be difficult to ignite market demand.

-Pangu hosts conquered the entire market. The most important factor at the beginning was cost-effectiveness. If the price difference is not too great with the same configuration computer, it would not have created such an astonishing success.

After Jobs analyzed the success of Pangu hosts, he naturally thought about changing from the old path of making money by relying on hardware to making money by relying on software and services. In this way, an exclusive platform is very critical.

Take Pangu host as an example. The reason why most software manufacturers on the market cannot bypass new entrepreneurial electronic companies is that Pangu platform game development technology has also been registered as patents. If you want to use it, you must accept the terms of sharing with Pangu platform.

Therefore, even if Xinxing Electronics does not develop application software and games, it can still make amazing profits. Of course, it is impossible for Xinxing Electronics to not make games by itself. Although the number of games developed every year is gradually decreasing, it is a masterpiece that attracts a large number of incremental players for the entire platform!

Jobs' idea was to rely on high-end TV users and was not very sensitive to the price of large-screen HD TVs, so he could sell a large number of high-end configuration TVs, and the TV operating system was New Apple's own. In the future, based on this system, a powerful entertainment platform will be gradually created.

In fact, Lin Qi knew this abacus, but in order to win over Jobs to promote high-definition technical standards and trigger high-definition TV consumption demand, he let Jobs make this abacus.

When Jobs really succeeds, the concepts of high-definition TV and high-definition display will also be promoted.

After that, new entrepreneurial electronics companies can gain huge benefits by selling TVs themselves and selling this technology to more manufacturers.

Just as Apple's iPhone was later listed more than a year earlier than Android, it was still robbed of 90% of its market share by the Android camp. So much so that although Apple has the most profits, its mobile phone shipments gradually became squeezed from first to second and third. Even its ranking may continue to decline.

In the early days, the Android camp was not as good as Apple's system and hardware, but after a few years of development, due to its large shipments and many users, the technological progress of its camp was much faster than Apple. So, Apple later became more and more fond of plagiarizing various innovations in the Android camp.

But after all, there are too many Android manufacturers, and innovations are coming one after another. Apple is copying too slowly, which has led to its appearance becoming increasingly ugly and its fashionable value declining year by year. Trying to increase prices to improve its popularity, it is becoming less and less popular by consumers.

Lin Qi is not going to be closed, including Pangu system, sooner or later. In order to prepare for the opening of systems and technologies, the patent barriers of new entrepreneurial electronics are getting higher and higher. This is not to stop competitors, but just to ensure their own interests after opening up technology in the future!

...

When New Apple was preparing, Shenzhen Xinchuangye Electronics Industrial Park and Xinai Plasma Display Co., Ltd. were also established. Although the company is currently only referred to as a production line, it can produce up to 500 plasma panels of more than 30 inches per day.

Nowadays, 20-inch screens are large screens, and a 30-inch display screen is enough to be regarded as a super large screen by many people. Of course, Lin Qi knew that the screen will always become larger and larger. For example, the computer screen was more than ten inches at the beginning, but later it gradually reached 19 inches. Many people think that this is already a golden ratio. However, the market soon developed to 21, 22, 24, 27, 32... Many people who used to think there was no need to make such a large screen, eventually found that after changing to a larger screen, they could no longer return to the small screen era in the past.

The TV screen is the same, from a 10-inch screen to 20, 30, 40! When 40-inch screens are considered large, 50, 55, 60, 65 and other large sizes are gradually mass-produced. After changing to larger screens, the market still realized that the size of the display screen will definitely become larger and larger.

Even mobile phone screens are the same. In the early days, people thought that 3.5-inch and 4-inch were classic, and they would never accept screens as big as 5-inch, 5.5-inch or even 6-inch. As a result, more and more people thought that the 5-inch screen was too small, and 5.5-inch was the size with the most users.

The larger and larger screen area also means that the demand for display screens will not be excessive. Although TVs, mobile phones, monitors and other products may be unsold, overall, the total shipment area of ​​display screens is getting larger and larger. This is a historical development trend, which is basically the same as Moore's Law.

Therefore, Lin Qi made requirements for his screen production lines: "Make a larger size, the larger the screen size, the better, and larger is beautiful!"

In October, Jobs brought a group of people to Shenzhen. After that, he rented a factory and an office, and consulted with the screen factory and TV OEM factory every day to study the performance indicators and appearance of the product.

In terms of hardware, Jobs accepted the XRM series CPU of Xinzhan Electronics. In addition, the graphics cards provided by Xinzhan Electronics were also humbly accepted by Jobs.

However, in terms of the operating system of the TV, Jobs flatly refused to use the Pangu TV system, but instead planned to use the NEXT system it independently developed.

Although it will take at least several months to develop the NEXT system from scratch, it is still a reference to the Pangu TV system. As well as the previous NEXT company, the people from NEXT have developed the graphics operating system for Macintosh computers, because it is not difficult to build a smart TV operating system from scratch.

Compared with the computer operating system, NEXT TV system is more concise and clear, because Lin Qi and Jobs both believed that simplicity is beauty - if there is no need, there is no need to add anything extra!
Chapter completed!