In late January 2022, before the Chinese New Year, Lin Qi attended the shareholders' meeting of Felix Company.

The shareholders' meeting summarized the business gains and losses last year and the development direction in the new year. At the same time, it is both dividends and dividends.

In this year, the company's scale is indeed much larger than last year. The employee size has exceeded 500 people, with a profit of 430 million, which has increased by more than 30% compared with last year. This is because some of the company's money-burning businesses have lost money and lost part of the profit. Otherwise, it is possible that the profit will double last year.

There have been a lot of venture capital investments that want to invest money, but Felix is ​​not short of money, so he is not ready to accept it for the time being. Only when the company sprints to go public will the company accept external investment.

Of course, Felix Company has not been going well. In fact, the Xuanniao voice actor platform invested in last year may have been a big failure.

In order to build an Internet dubbing platform, Felix Company spent a total of 200 million yuan on the construction of animation video websites and dubbing websites, and developed a special audio player for users to choose the dubbing plan on the Internet.

However, most dubbing enthusiasts are second-dimensional enthusiasts. Although these enthusiasts have some literary talents, they are more likely to play COS, dance, or draw.

There are indeed relatively few dubbing, not to mention that many users of the second dimension have been captured by Japanese voice actors. Chinese dubbing cannot achieve the expected effect, not only will it not support it, but it will also verbally abuse it.

Therefore, many UP owners cannot make money, and many of them have gained popularity. Therefore, after more than half a year of running the Xuanniao dubbing website, they had to give up because the traffic was too low.

The entire dubbing website invests tens of millions of yuan in resources every month, but the income generated is less than tens of thousands of yuan, and there is no improvement at all. It doesn’t matter if you lose money, but the key is that you will hear a sound when you burn money. Even a little splash cannot be stimulated, which is equivalent to being spent in vain.

In response to this, Lin Qi also blamed himself: "I think things too simple!"

"Boss, I think you are right! Who can be so absolute in the world? The most important thing in a business is to try and make mistakes. After the error occurs, just correct it." Yun Xianke held up the slogan of supporting the boss and talked freely. "Of course, after the error occurs, as ordinary management teams, no one dared to propose a correction plan. It was the boss's wife who made the decision and stopped the mistakes in time! Not only did it avoid greater losses, but it also consolidated the user stickiness of the company's new business in animation platforms!"

In fact, the level of the Chinese dubbing industry has always been very low, which is not a problem that Lin Qi can see alone. This problem has existed for at least thirty years.

A long time ago, domestic animation enthusiasts were disappointed with the level of Chinese dubbing. Not to mention that compared with the Japanese animation industry, it was even worse than my Chinese dubbing level at the beginning of the reform and opening up. At that time, the Chinese dubbing was still emotionally fluctuating and very serious in attitude. But from the late 1990s, they were basically perfunctory like reading texts.

At least twenty years ago, many netizens who were dissatisfied with domestic animation posted on the Internet to point out this problem. However, for a long time, the level has not improved. To a certain extent, it is because animation production is also mainly market-oriented.

Chinese dubbing has not been accepted by 2D users in the market for a long time. Without market demand, there is naturally no capital to be thankless to try to expand the Chinese dubbing market.

However, Felix Company currently integrates original animation resources and purchased authorized animation resources into a platform, and the formed Felix animation has gradually gained a foothold in the market. Because, as long as authorized animations are not exclusive resources, everyone will follow the trend to buy authorized. Therefore, this type of animation is to solve the existence and whether it is available and that the audience does not need to change websites frequently to watch animations. At the same time, Felix Company has self-made animation content. Although these contents are not the world's top-notch, they are at least at the best level and can be viewed.

Therefore, these original animations have gradually attracted some supporters to the website.

The animation of "Sword of Sword 1" has indeed attracted a lot of hardcore fans to the website. The charging mode of this animation is divided into two types. One is to pay directly, recharge 30 yuan, which can be watched online, and get a recharge package worth 300 yuan for the mobile game of "Sword of Sword 1". The other is that users who pass the identity authentication can save 1 Filipino coins every day. After signing in for one month, they can collect 30 Filipino coins and watch paid animations like "Sword of Sword 1" for free.

Under this mechanism, Felix Animation’s exclusive paid animation is extremely expensive, which is much more expensive than the paid price of animation and movies on most online websites. However, when watching animations, if you don’t give mobile game gift packages, some mobile game recharge users will calculate the price and choose paid animations, so as to get mobile game gift packages, which is more cost-effective than recharge directly in mobile games.

Users do not have the only option to pay. Active users can sign in every day to save Filipino coins, save for a month, and watch an exclusive masterpiece. In this way, the website retains a large number of users and will not let users go out to find pirated versions because of the high fees.

At present, there is not much original content on the Felix animation website, but the original works are basically sincere works and will not disappoint users. Therefore, the reputation of Felix animation website in China has gradually begun to sound, and many second-dimensional fans have actively promoted F Station (Felix).

Although it lacks channels such as B station B, it has a place in the market because of its own exclusive original animations and will not lose competitiveness under the pressure of B station B.

"Simply put, it is difficult to make a dubbing website in the current environment. But is there a lot to do with original animation websites?" Lin Qi said.

"Yes!!" Yun Xianke nodded and said, "Compared with our novels, music, and comic websites, the animation IPs appear to be more viscous and attractive. Novels mainly contain text plots, lacking pictures and sounds. Music, although there are sounds, they are just songs, but no plots. Comics have plots and pictures, but no sounds. Only, animation combines plots, music, pictures and other elements, and high-quality animations can create IPs that are far larger than simple comics and novels! Even if there is an original work, it can be used.

Through animation, the influence of the original work was further expanded to a height that it had never been before. This is the founder of Shin-tsuki Society, Mushroom, was a third-rate writer in the early days. The manuscripts written in high school were not popular, so he had to join other fellow enthusiast Takeuchi to join the world of fandom. He renovated the stories of various historical mythological celebrities such as Arthur and China and abroad to earn some popularity. Even after making Little Butter, his influence was limited. It was not until the animation adaptation of "Yueji" and "FATE" that he truly had a phenomenal influence...

We are not short of some novels and comics in China who make a lot of money. However, adapting games into games may not necessarily have a more effective IP effect than animation IP. This is because, relying solely on the text version of the story, the fan viscosity is not enough! As for the IP of live-action movies, the IP effect is greatly reduced because the style of the painting is too far from the game. Therefore, I think that for a game manufacturer like us, the most effective IP should be to adapt original animations to the work... animation attracts fans and maximize the benefits of the game! Therefore, animations created to attract fans, either do not do it, or they must be fine-quality!"

Lin Qi nodded and said, "Yes! This direction should be right and in line with the actual situation of our company! Next year, the company should indeed focus on making the animation platform bigger!"

"Thank you for your trust and understanding!" Yun Xianke said with great enthusiasm, "If our platform can continue to have super popular animation IPs next year, then we will definitely become the top ten game giants in the industry in the future!"

"Don't worry about this, we are looking for an exclusive super IP!" Lin Qi said, "but there is no talk about the authorization of the original work. After the negotiation is completed, the work can be taken out! This work is similar to the previous "Sword of Sword 1". The original work has enough influence, but if you want to get the adaptation rights, you need to negotiate!"

"Is that true?" Yun Xianke instantly showed an excited expression.

Lin Qi was still very happy about a manager like Yun Xianke who was both capable and loyal, and had some vision.
Chapter completed!