Chapter 251
"My mom, Nintendo's home game console sales have exceeded 3 million." Lin Qi saw this result and wanted to hit someone.
"It's not that my brother doesn't work hard, but Nintendo's price is low." Gao Tian also felt incredible, "The little Japanese is really cruel. The price war with bloody bayonets can't afford to be replaced by Europeans and Americans."
"What's even more speechless is that the script is wrong. We occupy big cities, and the little Japanese have turned around the countryside and surrounded the cities!" Lin Qi looked at the market distribution of Nintendo's FC and Nes, and the markets of developed countries such as Europe and the United States, and Pangu hosts are obviously unique.
However, in Southeast Asia, South America, Eastern Europe, Africa, India, etc., FC has an absolute advantage. In the past, Atari's sales in these markets were not very ideal. After all, the price of $199 is still too expensive for most regions.
However, the price of Nintendo's FC consoles is around US$40 in the global market. At present, there is no other home game console on the market that is lower than FC and Nes consoles.
At present, Nintendo's monthly shipments are as high as 500,000 and 600,000 units, and it is gradually no longer inferior to Pangu consoles.
Although both are home game consoles, there is little market intersection. Basically, consumers who can afford Pangu consoles are disdainful of FC or Nes consoles. However, many players who cannot afford Pangu consoles believe that FC is fun enough, and there is no need to make the configuration of the game console like an expensive computer.
Historically, shouldn’t it be Japanese manufacturers that have captured the markets of developed countries, and then Chinese companies have slaughtered their kids, rising from the markets of underdeveloped countries in the third world, and from the low-end to the mid-to-high-end?
Now, Nintendo has occupied the low-end market with absolute advantages.
This is why Lin Qi is too focused on the future and believes that 16-bit computers are the future development direction. This idea is completely correct. After all, launching 16-bit computers early will be conducive to long-term development.
Historically, a few years later, Sega began to realize that 8-bit computers were difficult to make breakthroughs, so in 1988, the classic md model was launched. This model relied on the performance of 16-bit computers over 8-bit computers, so it once gained the upper hand in the developed markets of European and American countries. It was not until Nintendo later launched 16-bit consoles to respond that it gradually relied on the capital, channels and game content accumulated in the 8-bit computer era to gain a leading position in the market again.
As for the markets in some underdeveloped countries, Nintendo has almost won the world with its cheap FC strategy. Even after Nintendo announced the suspension of FC production in the early 1990s, a large number of companies still relied on imitating FC and using the large amount of game resources accumulated on the FC platform to make a big profit.
If we take over the market of the first-tier developed countries with the most profitable profits, Lin Qi's strategy is not wrong at all. On the contrary, selling hosts at a loss and allowing home game consoles to enter the 16-bit era in advance is a wonderful move.
This strategy is both hurtful and has huge technical barriers. Because no competitor can create a Pangu host that performs less than the Pangu host, and at the same time, the price is no more expensive than the Pangu host. In essence, the Pangu host is priced at $1,000 per unit after deducting hardware costs, plus channel costs, and reasonable profits.
However, Lin Qi set the price to an unprofitable $398 per unit. This bold pricing is not profitable for the new entrepreneurial electronics company. However, the channel for selling Pangu consoles can earn a profit of about $30 per unit. The gross profit of this sales is not high, but it cannot stand it very popular. Moreover, after selling the entire machine, dealers can continue to sell game software. This model that can bring long-term benefits naturally favored many dealers.
At the same time, selling cheap does not mean that the technical threshold is low. In fact, there are no more than 10 companies in the world who can imitate the CPUs on Pangu host alone. Moreover, these companies are well-known and do not obtain technical authorization, so there is no need to infringe on other people's CPUs. After all, it may be difficult to find a pirated VCD movie factory. The technical threshold of this thing is not high. However, there are only a few factories that can manufacture CPUs. As long as you find that there are imitation CPUs on the market, you can know which one does it, and then you can use legal weapons. It is precisely because of this that it is difficult to eliminate pirated infringement in clothing, DVDs, software, books, etc. around the world. However, CPUs and others are all gentlemen. Perhaps it is possible to copy a few lines of your code and architecture, but it is almost impossible to create a production line and produce unauthorized CPUs.
In addition, the CD optical drives of Pangu hosts are also high technical thresholds. At present, manufacturers with the ability to produce optical drive equipment do not have to be able to manufacture 16-bit CPUs.
So many advantages are integrated into one, making Pangu console the biggest vested interest after the collapse of the Atari Empire and the absolute overlord of the home game console market. Of course, in the mid- and low-end markets, it is still the world of cheap 8-bit game consoles.
After all, even if Pangu hosts are sold at a loss, many countries with relatively low per capita income cannot afford Pangu hosts.
For example, at this time it was the mainland Chinese market, and Pangu host was sold as a microcomputer for office, scientific research and teaching purposes. As a microcomputer compared with PCs, Pangu host of course has an absolute advantage in cost performance.
The Pangu console, which is currently priced at 1,999 yuan in the mainland market, can already beat PCs that are priced at more than 10,000 yuan. However, there are few individual players in the mainland market. Purchasing Pangu consoles is specifically used to play games.
Of course, in the spare time in the office, it is already an open secret to use the unit's computer to play games and relax. Many units are very popular with young people because Pangu's console can play games.
Pangu computers in the mainland market are the true form of Pangu hosts. They are both a general production tool and an entertainment tool. This is also in line with the future development direction of personal computers. The future PC will develop towards general tools.
Originally, Lin Qi regarded PC as his biggest opponent and shouldn't be too serious with FC, but... she was still a little unhappy to see Nintendo's development so smoothly.
So, Lin Qi pondered for a while and said, "How low can the lowest cost be achieved when developing an 8-bit cheap game console with an x8 chip?"
"It's under $30!" Gao Tian thought for a while and said, "It doesn't match the mouse or keyboard, it's only equipped with a gamepad. In addition, you can only play games equipped with rom cassettes!"
"That's it..." Lin Qi thought for a while and said, "The fastest launch of an x8 console, which will be available for $30. You can get a four-in-one cassette for purchase. Four game games are packaged and packed in a cassette!"
"You are cruel!" Gao Tian glanced at Lin Qi and said, "As for it?"
"Of course!" Lin Qi said, "be kind to the enemy is cruel to himself!" After a while, Lin Qi thought for a while and said, "The low-priced version of x8 console is not enough to be launched, and it should be a higher-end version than Pangu console."
"How high-end should be the higher-end version?" Gao Tian was puzzled.
"Dual-core processor." Lin Qi said cunningly.
"Okay!" Gao Tian felt that Lin Qi was bored in doing this. The performance of dual-core compared to single-core is not as much as expected, and it is increased by up to 30% or 40%. For most daily work, the dual-core processor only has a single core running.
"Okay, let's have a 128mb hard drive." Lin Qi thought for a while and said, "The memory and graphics card capacity are also up to date. On the basis of being compatible with Pangu host, the configuration is higher and the price is of course more expensive, so the price is tentatively set to $998!"
In fact, as a consumer electronics company, new entrepreneurial electronics must constantly launch new products. Even if it is like squeezing toothpaste, it still needs to constantly introduce new products.
The cheap version will set a new low in the market price, and the price butcher will kill the market.
Chapter completed!