140. Malicious competition
According to the dormitory renovation plan of Meimei, the mining machine will soon have extra housing.
Whether it is Meimei or Jiang Weidong, according to the mining machine's housing distribution policy, they have the conditions to get the house first.
So, Aunt Jiang began to force Meimei to get married. She was about to be thirty, and if she didn't get married, what would it be like?
Meimei has heard enough of her mother nagging. She will have to get married sooner or later. Jiang Weidong is also a good person. Just get married, and she doesn't want to struggle anymore.
Meimei knows why Yao Yuan doesn’t like Liu Jian.
Although Yao Yuan is big and thick, he looks strong, and sometimes he is fighting fiercely, like a little gangster on the street.
However, Yao Yuan likes ancient books and always regards himself as a literati.
Liu Jian was not good enough. He had been with those little gangsters for many years, and always had something that made Yao Yuan feel uncomfortable.
This thing is not easy to describe. Just as people say, whether to sit or not, or stand or not. Every time Yao Yuan chats with him, he always frowns. That is the small movements that Liu Jian shows that only the gangsters have, which makes him look at them and feel unhappy.
Do you think, if Yao Yuan doesn’t change these minor problems, can Yao Yuan like him? In Yao Yuan’s opinion, Liu Jian is a dog who can’t change his shit, and he will be like that in his life.
Moreover, many vulgar things on Meimei are influenced by Liu Jian. With this idea, he is even more reluctant to Liu Jian and Meimei be together.
Although Yao Yuan doesn't seem to have much authority at home, even Meimei dares to scold him. But he is the only man in this family, and he is full of experience and wisdom. When it comes to major events, he is the head of the family, and even Aunt Jiang has to listen to him.
Of course, Meimei's marriage is a big deal. Meimei's heart is not completely without Liu Jian, but she also fully understands that Liu Jian can't overcome the hurdle of her brother-in-law. Then, it is basically impossible for them to be together.
Besides, Meimei doesn’t really like Liu Jian so much. With Yao Dasha behind her back, she says Liu Jian is not good all day long, and she can’t like him even if she wants to.
After weighing the pros and cons, Meimei still felt that it was not worth it to make Yao Dasha anxious because Liu Jian was so angry that she simply chose Jiang Weidong.
You can't tell anything wrong with Jiang Weidong from anywhere, but Meimei has nothing to say except work when she is with him.
Meimei felt that being with Jiang Weidong would be very boring and restrained as long as she didn’t talk about work, and it would be better to be with Liu Jian than to be comfortable.
However, her stupid brother-in-law just looked down on Liu Jian, and she had no choice.
In the spring of the following year, the new dormitory building of the mining machine was in the original open space left by the old factory manager Yao Hu during the reign of the sixth village. The ground was broken.
In order to get a new house, Meimei had to reluctantly go to Jiang Weidong to get a marriage certificate. She was not qualified to get a new house without a marriage certificate.
Of course, residents in a village may not be able to live in a new building. They have to share the house according to the factory's regulations, the years of entry, professional title, and the number of family population.
If you are assigned to a building, you will live in a new building when the new building is built. If you don’t have enough points, you have to wait for other villages to divide the new building, pour out the old house you live in, and move it to someone else’s old house.
According to this standard, Aunt Jiang and Yao Yuan cannot live in the stairs and will move to other villages in the future. Moreover, it is difficult to live together like now.
After Meimei got her marriage certificate, she was a separate household. If her family was not Meimei, she would definitely not be able to be assigned to the building by Aunt Jiang alone. Kangkang is not a mining machine employee, and she has no factory age points. Only Yao Yuan's factory age cannot be assigned to the new building.
This was not difficult for Yao Yuan. He simply went to the factory's household registration room and merged his family and Aunt Jiang's household registration into one household.
Without Meimei, we also have five people. With his and Aunt Jiang’s seniority, we will be divided into a building. Isn’t it a problem? We will live with our mother-in-law in the future and become a family.
The boss of the mining machine is his godfather, and the real person in charge is his sister-in-law. He wants to combine the two household registrations and dare to say that he will not let him get married.
Aunt Jiang also thought it was appropriate to get together. In this way, they could divide a three-bedroom building. She lived in one room, a big silly couple and a two daughters, and a well-organized one.
However, it will probably take more than a year to build a new building. In other words, if Meimei gets married, she has to wait a year later and divide the house.
It was in the spring of this year that the two anti-aggressive brand franchise stores located in the city had one more competitor.
The foreign brand Pireercardin also set up its own specialty stores in the city department store and the second department store located in the bungalow.
Moreover, two specialty stores are next to each other.
Then, news came from the provincial capital that there was a Pireercardin opposite the flagship store of the Anti-Anti-Kang brand. Then there were other cities, which were mostly the same.
Yao Yuan didn't care at first. He operated his own business and put the two brands together, which could make up for each other's shortcomings and attract customers more easily. There is nothing wrong with it.
But then, the sales volume of clothing of Kangkang brands began to decline, especially mid- and low-end clothing, which almost showed unsalable sales.
If you sell clothing that cannot be sold during the season, you can only transfer goods between a few specialty stores. If you can’t sell it, you will have to discount the purchase price.
It is never before and is extremely abnormal to sell so many clothes. Yao Yuan had to start paying attention.
It is easy to understand the truth. The foreign brand suddenly reduced the price significantly and set the price of its own clothing very low, basically the price of guaranteed capital.
In this way, the price of clothing of the same grade is less than half of the price of clothing. Even if the products are not as good as yours, there is no obvious difference. Of course, customers have to choose cheap ones.
This is obviously malicious competition!
However, he is a brand that has long been famous and has strong strength. Yao Yuan is not good enough. He still owes Xiaohui a lot of money. If this continues, he will not be able to reduce the price and fight, so he will have to lose money.
If so many accounts have not been paid yet, and if there is another loss, the Anti-Resistance Card will be finished soon.
Yao Yuan felt the seriousness of the situation. He had to call Xiaohui to explain to her the serious situation. The Anti-Japanese brand clothing may face bankruptcy in the near future. If the money borrowed from her may not be paid back.
Xiaohui asked Yao Yuan: "Don't you think it's strange? Pireercardin has been opening a store here for a long time, and we have been in peace. Why did we suddenly start a price war with us?"
Yao Yuan shook his head and said, "Nothing is strange. The essence of capitalists is to chase profits, squeeze us out, and they monopolize the market. With this alone, they can do this."
Yao Yuan did not doubt Zhang Jianguo. Because Zhang Jianguo came back secretly this time, he lived in a hotel in the provincial capital and did not show up publicly.
All his actions were entrusted to his subordinates and Da Orange to work.
Yao Yuan could not have thought that Zhang Jianguo had gone because he didn't know that Zhang Jianguo had returned, nor did he think that Zhang Jianguo would completely give up his main business, draw all the funds that could be withdrawn, and run back to deal with him. Only the madman would do this.
Another more important point is that he has seen the business model of this kind of store before. Even if Zhang Jianguo opened a store, he did not have the right to set the price, and it was even more impossible to engage in such malicious competition.
If you can do this, I'm afraid even the brand agent does not have the power, only the headquarters of this company will have it.
Therefore, he believes that this is something that the board of directors of the brand headquarters can do, and he will not think about Zhang Jianguo anyway.
So, how did Zhang Jianguo do it?
He put his money in it.
For example, a T-shirt, the normal sales price stipulated by the agent is 25 at the time. Some of the profits must be from specialty stores, such as fifteen yuan belonging to specialty stores.
If the specialty store is sold at 25, of course, you have to hand it over to the headquarters at 25. The headquarters will return fifteen yuan to the specialty store every month, and add some bonuses based on sales.
Of course, Zhang Jianguo had to follow this rule. However, he didn't want the profit of fifteen yuan, and only sold the actual price charged by the agent, ten yuan, but when he handed over the profit, he still handed over twenty-five yuan.
So, how did the extra fifteen yuan come from? Of course, he used his own money to advance it. Anyway, the general agent will return it to the end of the month. He will not lose much except the worker's salary and store rental fees.
But he will still lose money if he does this. Will he lose money and gain publicity?
Zhang Jianguo doesn't think so.
Anti-Anti-Kang Fashion has become famous in the provincial capital and is well-known throughout the province.
He defeated the Anti-Resistance Card, which was equivalent to standing on the shoulders of the giant and defeating the giant, leveraging the strength to fight the strength, taking the Anti-Resistance Card and replacing it with the smallest price in exchange for the greatest profit.
Originally, Yao Yuan had no chance to move forward step by step.
However, Yao Yuan is a human or not a god, he will make mistakes, and the mistake he made is very low-level and very fatal!
Zhang Jianguo felt that this was an opportunity, a once-in-a-lifetime opportunity.
He wrote a letter to the Pireercardin headquarters, describing the importance of the northern market in China, criticizing the Chinese general agent for ignoring the northern market, and at the same time proposed a complete set of action plans to allow Pireercardin to quickly occupy the northern market.
Some people were willing to pay money on their own initiative to help them establish a new market, but Pireercaidin certainly did not want to refuse. Moreover, for this matter, a board meeting was held, the feasibility was studied, and unanimously voted, and passed Zhang Jianguo's suggestion, acquiesced to his plan.
Why is it said to be acquiesced? Because they signed an agreement with the agent in the south, admitting that he is the only legal agent of the Pireercardin brand in China. And allowing Zhang Jianguo to abandon the agent and deal directly with the company headquarters, it seems to be a violation of the agreement.
However, foreigners have very mature business experience, and they are familiar with the word game of such agreements and contracts.
They immediately re-study the agreement and soon found the loophole.
When the agent in the south is unable to effectively represent and promote the company's brand and cause huge losses to the company, they have the right to regain the rights of the other party's agent.
At this time, they put aside the assessment criteria they had insisted on determining whether they were valid agents.
Didn’t you completely abandon the northern market and cause such a huge market gap?
The facts are there, and the Southern agent really cannot defend himself.
On this issue, Pireercardin is the old man and a wife. If you insist on arguing with the other party, even if you win the lawsuit, you will offend Pireercardin's senior management and your future life will not be easy.
Chapter completed!